At the Center of It All

GWSB Undergraduate News

September 29, 2010

How I Spent My Summer: Benson Mensah-Bonsu

Unlike a majority of my peers in GWSB who interned for great companies, I spent my summer developing my business, Sketchworks. Entrepreneurship isn't an easy subject to learn in the classroom; the most efficient way to comprehend entrepreneurship is by actively doing. I'm the Creative Director and Managing Partner at Sketchworks (, an Interactive Advertising Agency in Washington, DC. Some of our previous clientele included Washington Post, US Postal Service and Google to name the popular few.

As Managing Partner, I found myself actively putting all GWSB learned business administration skills into practice including accounting, management, marketing and operations. Even though marketing is my passion, I aggressively searched for new sales through unconventional means and conversed with numerous professional athletes about their social presence including, Ty Lawson of Denver Nuggets, Sam Young of Memphis Grizzlies and Demarcus Cousins of Sacramento Kings. My current client was referred to me by one of my loyal Twitter followers. Never did I imagine that I would responsible for the acquisition of a five-figure contract.

My team and I developed a new brand from scratch called "". Our client had a desire to develop a print magazine to reflect the off- court lifestyles of professional athletes. After some key research, we had to persuade the client to abandon their "Print Dreams", as the industry was dying, and focus on distributing the content through new media channels. After weeks of brainstorming, research and design, we developed the brand name, slogan, business cards, website and redefined the business's strategy. we're currently developing a Marketing Strategy to implement during 2011 NBA All Star Weekend in LA and a campaign to introduce the brand nationally.

During the summer I learned numerous valuable lessons. Running a business isn't a 9 to 5 job. Entrepreneurs physically, mentally and emotionally work 24 hours a days, 7 days a week. Networking in person or through social media is an asset; you lose a world of opportunities if you remain mute. Time management is necessary; being a full time student in school and managing a business is overwhelming.

Battle of the Beltway Information Session --Registration Deadline Extended

Deloitte Consulting Battle of the Beltway Federal Consulting Case Competition at The George Washington University School of Business is a case competition open to juniors at GW. Interested students can register as a team of four or individually to be assigned to a team by the Undergraduate Programs Staff. At least one student from each team must be a School of Business student.

Nine GW teams will compete in the GW preliminary round on October 22, 2010. The top two teams will advance to the final rounds on November 4-5, 2010 to compete with teams from American, Georgetown, Howard, Princeton, Richmond, Wake Forest and William & Mary. Interested students should complete their profile and e-mail it along with team member names (if applicable) to by 5pm October 8, 2010.

Interested in learning more? The Office of Undergraduate Programs will be holding an information session On Wednesday, October 6, 2010, 6:00pm - 7:00pm in Duques 453.

Visit our website for more information:

Financial Services Alliance Mentorship Program

Financial Services Alliance (FSA) is a network of GW Alumni with high profile careers on Wall Street.

As an FSA Mentee, you will be:

Matched with leading alumni from top investment banking firms and several hedge funds.

Provided career advice and Wall Street connections.

Invited quarterly to exclusive networking events in New York to meet with managing directors, partners and other leaders of the firms.

Potentially interviewed at many of the leading banks on the Street.

For full information including requirements and important dates click here.

Igniting Entrepreneurship within George Washington University

Date: Friday October 8, 2010 @ 10:00 am EST
Cost: FREE
Register Here

Last spring, the George Washington University established an Office of Entrepreneurship and appointed James Chung, a tech transfer expert, as Director. The Office of Entrepreneurship has since been focused on cultivating ideas and supporting innovation within the university. As Jim sees it, universities are hives of creativity, energy and knowledge on an incredibly wide range of subjects. At GW, Mr. Chung says he ultimately hopes to build a “hotbed of entrepreneurship.” Igniting Entrepreneurship within GW is a free webinar that will focus on informing you of new initiatives undertaken by the Office. Mr. Chung will be our main speaker and he is excited to describe his vision for developing the inventions and business ideas of faculty, students, alumni and even the broader D.C. community. “When people want to start a company, the goal is to have them think first of GW as a place to come for resources and ideas and talent.”

The only requirements to attend this free webinar include registration and an internet and phone connection. Simply open your web browser to on October 8 at 10:00 am to participate in the presentation. “You never know whether the next face of Google or a vibrant start-up is on your campus,” said Mr. Chung. “I look forward to promoting innovation at GW and creating an environment that will help prepare students and faculty for the future.”

Mr. Chung has experience investing in and launching companies in a broad range of industries, including medical devices, software, hardware, internet, energy and cleantech. Serving as director of the Venture Accelerator program at the University of Maryland’s Technology Enterprise Institute, Mr. Chung helped launch seven companies, which have raised millions of dollars in funding and revenues, hired dozens of employees during the recession and claimed international prizes. Mr. Chung received a bachelor's degree in political science and master's degree in international policy studies from Stanford University and is a Ph.D. candidate on leave from MIT.

This free webinar is hosted by the GW Office of Entrepreneurship and the International Council for Small Business (ICSB).

Global Entrepreneurship Conference: The Latest Research on Business Creation

Date: October 14-16, 2010
Place: Duques Hall, The George Washington University
Cost: FREE

You are cordially invited to a special two day workshop and seminar at the George Washington University School of Business in Washington DC from October 14-16, 2010. The event is headed by Dr. Paul Reynolds, Co-Principal for PSED I and II, and is sponsored by the George Washington University Center for Entrepreneurial Excellence (CFEE) and ICSB. This workshop and symposium is designed for scholars analyzing longitudinal data sets on business creation as well as those designing and implementing longitudinal studies of business creation. The Panel Study of Entrepreneurial Dynamics (PSED) research program is designed to enhance the scientific understanding of how people start businesses. The projects provide valid and reliable data on the process of business formation based on nationally-representative samples of nascent entrepreneurs, those active in business creation. PSED I began with screening in 1998-2000 to select a cohort of 830 with three follow-up interviews. A control group of those not involved in firm creation is available for comparisons. PSED II began with screening in 2005-2006 with two follow-up interviews. The information obtained includes data on the nature of those active as nascent entrepreneurs, the activities undertaken during the start-up process, and the characteristics of start-up efforts that become new firms. PSED research is sponsored and supported by the Kauffman Foundation, the United States Small Business Administration, the University of Michigan, and the National Science Foundation among others. Additional presentations from authors in 14 different countries include 'A Novel Approach to the Study of the Temporal Sequence of Gestation Activity,' 'Entrepreneurial Self-Efficacy, Start-Up Activities, and Team Composition,' and 'The Contribution of Small Business Research to Economic Policy in the U.S.'

Click here to register now.

Please click below for further information.

EPA Information Event

Roberta Miller, Director of Student Programs at EPA, will be on campus this Friday 4:00pm - 5:00pm to talk about opportunities for students at the EPA, including internships, STEPs, and SCEPs

Friday, October 1, 2010
4:00pm - 5:00pm
Media and Public Affairs (MPA) building Room 309
Undergrads and grads welcome to attend.
This event will NOT be recorded.
Registration on GWork is REQUIRED (so they know if there will be a critical mass of attendees).

GWWIB's 2nd Annual Study Abroad Panel

Back by popular demand!
GWWIB's 2nd Annual Study Abroad Panel
Where: Duques 453 When: Tuesday, October 5th, 6pm

Come listen to GWWIB members & alums talk about opportunities & experiences of studying abroad!
The event will also feature guests from the Office of Study Abroad.
List of panelist, their titles, & locations where they studied will be released on our website within the coming days.
Event Contact: VP of Business Education, Angelica Febrillet
Hosted By: GW Women in Business

Calling all Craftsmen of Culture

Are you the words and images that capture our times? Are you the thoughts pondered late at night and the jokes cracked at inappropriate moments? Think you understand what makes an idea good, both intellectually and viscerally? Then you might just be a Craftsman of Culture.

Come to our Information Session on Wednesday, 10/6/10 from 7:00 - 8:15p.m. in Duques Hall - Room 651 and visit us on-line at

Who we are:
Ogilvy & Mather ( is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion, relationship marketing. Ogilvy & Mather
services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY.)

Join us:
You will learn the craft of client service and its function in the advertising industry.
You will have the opportunity to explore 4 critical disciplines of advertising during the 12-month rotational program: Consulting, Planning, Account Management, and a 4th rotation area determined by business opportunities (current Seniors) or in a 10 week paid Summer Internship Program (current Juniors).

What’s in it for you (to name just a few):

• World-class integrated training
• Global network
• Employee networks (Black, Hispanic, Young, Asian, LGBT
professionals & more)
• Fun work environment ( Wet Wednesdays, Language Courses & more)
• Summer Fridays
• Fitness Center

NY Career Trek Registration Now Open

The GWSB Undergraduate New York Career Trek is open to sophomores, juniors and seniors in the School of Business interested in pursuing careers in Finance, Accounting, Marketing and Sports Management. Students from all concentrations interested in theses fields are invited to attend. However, the Sports Management sites are limited to students with a concentration in Sports Management.

The Trek includes transportation to and from NYC, overnight accommodations for two nights, alumni breakfasts, alumni networking reception and corporate site visits.

Confirmed sites include...

Finance/Accounting: Barclays, Ironshore, Jeffries, M&T Bank and PWC
Marketing: BBDO, Chandler Chicco and Ogilvy
Sports Management: The Mets, MKTG Partners and NHL

Registration form posted at:

Early Registration: $225 by October 1st
Standard Registration: $250 by October 18th

Questions? E-mail us at:

Attention Seniors!

Are you graduating in Fall 2010? It is time to apply for graduation! The deadline to apply for Fall 2010 graduation is Friday, October 1, 2010. You can print the Application for Graduation from the link below, or you can pick up a form at The Advising Center (Duques 456). Please complete it and turn it in to The Advising Center by Friday, October 1st!

Links for Life

The GWSB Office of Alumni Relations is hosting Links for Life: the GWSB Student/Alumni Luncheon Series in order to provide GWSB students and alumni with an opportunity to connect.

This program is designed to:

- Create "links" between members of the GWSB student and alumni population by offering a forum for them to connect
- Give students access to alumni in an informal setting. Students can gain professional insight and ask questions that they may not ask in an interview situation
- Have students advise the alumni on current happenings and activities at GWSB

Undergraduate Links for Life Luncheon
October 19th, 2010
Duques Hall Room 650

Lunches are limited to five to seven students per alum and reservations are on a first-come, first-served basis.
All lunches are free.

To register please go to

Please contact the Office of Alumni Relations at for more information.

Elliott School of International Affairs Open House for Prospective Graduate Students

Open House
for Prospective Graduate Students

Monday, October 4, 2010
6:00 - 8:00pm


Thursday, November 11, 2010
6:00 - 8:00pm

Lindner Family Commons, Room 602
1957 E Street, NW, Washington, DC

You are cordially invited to join us at the Elliott School of International Affairs for an evening open house information session followed by a reception with faculty, staff and current students.

Learn about our graduate degree programs, admissions process, career development and study abroad opportunities.

Questions? E-mail: or call 202-994-7050

Please RSVP for one of the open house events online:

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NEW! How I Spent My Summer: Benson Mensah-Bonsu

NEW! Battle of the Beltway Information Session -- Registration Deadline Extended

NEW! Financial Services Alliance Mentorship Program

NEW! Igniting Entrepreneurship within George Washington University

NEW! Global Entrepreneurship Conference: The Latest Research on Business Creation

NEW! EPA Information Event

NEW! GWWIB's 2nd Annual Study Abroad Panel

NEW! Calling All Craftsman of Culture

NY Career Trek Registration Now Open

Attention Seniors!

Links for Life

Elliott School of International Affairs Open House for Prospective Graduate Students

We want to hear from you

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