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The George Washington University
GWSB Undergrad

GWSB Undergraduate News

June 23, 2010

Capitol Advertising Wins "Best use of Marketing Research" at National Advertising Student Competition

Capitol Advertising took first place in the District 2 competition and moved on to the National competition in Orlando, Florida June 10. There, they competed against 18 teams winning the first-ever "Best use of Marketing Research" Award sponsored by Ad-ology, an AAF research partner. Each year, GWSB's Capitol Advertising Club competes in the American Advertising Federation (AAF) National Student Advertising Competition (NSAC).

"Solid research is the foundation of the students' campaign and enabled the them to deliver new insights and an integrated marketing communications plan to the client. I am thrilled that the students were recognized for their research and insights. They spent many, many hours on this part of the project" said Professor Gina Myers. Myers taught the Advanced Advertising Campaigns and Integrated Marketing Communication Planning courses as part of NSAC. The group was advised by Dr. Lynda Maddox.

The District judges who are senior advertising executives, said that GW’s campaign stood out for its insights, strategies, and integration. They were impressed with the team’s ability to communicate genuinely and persuasively. The judges at Nationals echoed these comments and recognized GW with the research award. Capitol Advertising created an integrated campaign marketing State Farm Insurance to young adults. The GW campaign communicates to young adults that insurance is more than insuring a possession. It’s about preserving a part of their fun lifestyle. “Our ‘Your Life. Your Policy’ campaign goes beyond selling insurance. It connects with young adults in a way insurance never has,” said student Michelle Kordahi.

The 17 students on the GWSB National Student Advertising Competition team include: Courtney Bernstein, Jared Fox, Nomi Kaplan, Julie Kern, Katherine Kahn, Michelle Kordahi, Emma Kruger, Virginia Laird, Carolina Leite, Kyle Murphy, Kelly Okengwu, Farah Rehman, Neha Shah, Robert Skenes, Katie Steiner, Charlie Weisman, and Josh Yeston.

The AAF’s National Student Advertising Competition is the premier college advertising competition, giving more than 3,000 students each year the real-world experience of developing a strategic advertising, marketing or media campaign for a corporate sponsor. This year, students conducted product/industry research, identified potential problems, and designed an integrated communications campaign for State Farm Insurance.

MGT 117 Managerial Negotiations

MGT 117 will be taught in the Fall 2010 by Professor James Bailey with the following new course title and desctiption.

Managerial Negotiations

Negotiation theories, strategies, and tactics as applied to genuine managerial situations. Includes exposure to the nature of interdependencies, as well as practice in competitive, collaborative, and mediation dynamics. Considerable focus on employee relations, including employee rights, and the impact of unions on human resource practices. Makes extensive use of self-assessments, exercises, role plays, and cases.

Dining Etiquette 101: Put Your Best Fork Forward

Dining Etiquette 101: Put Your Best Fork Forward
Wednesday, June 23, 2010
The Caucus Room at 401 9th Street, NW

Click here for more information.

Become Tomorrow's Responsible Business Leader

Just two years ago, Net Impact brought the movement to change the world through business to undergraduate campuses. Today, with 40 undergrad chapters, our undergrad members are gaining the knowledge, leadership skills, and connections they need to become tomorrow’s responsible business leaders, social entrepreneurs, nonprofit managers, and more. Net Impact is currently in the process of starting an undergraduate chapter and is looking for leaders and students to get involved.

By becoming a part of this growing movement of undergraduate students, Net Impact can help you:

  • Enrich your educational experience by learning more about issues at the intersection of business, society, and the environment, while making friends with students who share similar interests.
  • Begin creating your professional network that includes leading experts who are using business to improve the world.
  • Gain leadership experience and boost your resume by getting involved in your chapter in a leadership position or by helping out with chapter events.
  • Identify a career for good by learning about jobs in fields such as corporate responsibility and environmental sustainability and through utilizing Net Impact’s career resources, including a job board with full-time positions and internships.
  • Make a difference on your campus and in the community through programs like Campus Greening.

If you are interested in becoming a leader for the 2010-2011 school year, please email: GWSBnetimpact@gmail.com

F. David Fowler Career Center Survey

Dear George Washington University School of Business Student,

We at the F. David Fowler Career Center are considering expanding our on-line learning resources for students and are looking at the "webshop" format. We need your input! What do you think?

Please watch at least one of the webshops at: http://www.career.uci.edu/Webshops/Webshops.aspx and then complete the following 5 Question Survey. http://www.surveymonkey.com/s/ZCGQDMQ

Thank you for your time and your input.

The F. David Fowler Career Center

BADM 122 Career Management Strategy

48-hour Resume Review

Seth Godin's Road Trip: Fight the Lizard

Seth Godin, bestselling authoring and marketing guru, is taking his seminar on the road for the first time ever! On Thursday, July 22, 2010 he will be stopping in Washington, DC, for an intense perspective-changing presentation on spreading ideas, interacting with people online, creating work that matters, and so much more. There are a limited number of special student tickets available for only $19 which include access to the morning session of the event. The morning session will last from 9:00 - 11:45 AM and will include a presentation by Seth and interaction with the audience. Students must present a valid student photo ID to enter, and tickets can be purchased online here. We are also looking for students in DC over the summer who are interested in helping promote this event. To find out more information about the event, visit http://www.squidoo.com/sethroadtrip or feel free to contact GWSB student Gabbi Baker at gbaker@gwmail.gwu.edu.

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If you have an event or story to be added to the newsletter please e-mail it to upnews@gwu.edu. During the summer the newsletter will be distributed monthly.