At the Center of It All

GWSB Undergraduate News

May 1 , 2013 

Reminder! GWSB International Farewell Feast

Wednesday, May 1st | 6:30 - 8:00 pm| Duques 451
Free food & swag!

Hosted by the GWSB International Student Advisory Board (ISAB).
Come learn about ISAB and how you can get involved next year!

GWSB

For more information, click here!


NEW! Congratulations to the Winners of the Student Leadership Awards

Words cannot express the gratitude that all the staff at Undergraduate Programs and Advising feel towards our amazing student leaders! Thank you to everyone who came out to celebrate the year's achievements at this year's Student Leadership Dinner on April 29. Here are your outstanding student leaders.

Outstanding Freshman of the Year - Melanie Rodriguez
Outstanding Sophomore of the Year - Laura Hoyos Salazar
Outstanding Junior of the Year - Todd Morrill
Outstanding Senior of the Year - JJ Minder
Outstanding Student Organization of the Year - GWWIB
Outstanding Student Service Award - Kacey Urlaub, Hannah Strickland, Nigel Madden
Special Mention for Lemonade Day and "Putting up with David Ruda" Award - Gabrielle Patton and Robin Weller

Please check out our Facebook page to see all the pictures of the event.

SLD


NEW! GWSB Capitol Advertising Team Places First at the National Student Advertising Competition

Capitol Advertising traveled to New York last weekend to compete in the American Advertising Federation (AAF) National Student Advertising Competition (NSAC). 

Each year, a corporate sponsor provides a case study outlining the history of its product and current advertising situation. The case study reflects a real world situation to challenge students' critical thinking abilities and creativity. Students must research the product and its competition, identify potential problems and develop an integrated communications campaign for the client. Each student team then "pitches" its campaign to a panel of judges.

This year's challenge was to build awareness, consideration, and sales for Glidden paint in Walmart stores. The GWSB team placed first against 13 colleges and universities in the northeast and will travel to Phoenix in June to compete nationally!

The AAF is divided into 15 districts, each containing one to five states. Each district holds a competition in April. The winning team in each district and one wild card team then advance to compete on the national level at the AAF National Conference in June. Please visit the GW CapAd website for more information.

CapAd


NEW! Class for Fall 2013: MGT 4900 - E-Entrepreneurship

Have you ever wanted to create a mobile app, web startup, or the next social network but don't know where to start? This new course, e-Entrepreneurship, will show you how to take an idea and turn it into a validated, repeatable and scalable business model through the use of lean startup methodologies. You will learn how to design an interface with usability in mind; run tests with your target clientele and iterate your product based on user feedback; understand web technology basics like HTML/CSS and the difference between Flash and HTML5; how to promote your solution through SEO/SEM and social media; and how to track key metrics such as customer acquisition cost, engagement, and conversion rate so that you know the language of acquiring funding for such a venture. Students concerned about grades and "how to get an A" are not encouraged to register; students concerned with learning how the hottest tech startups build their brand and create wealth will love it. Please direct inquiries to kemayx@gwu.edu with subject: GW e-Entrepreneurship.  This course has been approved as a field-related elective option for Marketing students.  Students pursuing other concentrations should talk with their GWSB advisor about whether this course would fulfill a requirement.


NEW! Undergraduate Business Association (UBA) Executive Board

Congratulations to the newly appointed Undergraduate Business Association Executive Board! 

President - Akshay Gandhi
Executive Vice President - Vaishali Goyal
Vice President of Events - Amrita Miglani
Vice President of Marketing - Amisha Sisodiya
Vice President of Career Services - Parth Rege


NEW! Video Descriptions of Undergraduate Business Association (UBA) Affiliate Organizations Posted on YouTube

The Office of Undergraduate Programs and the UBA have teamed up to create videos describing the many undergraduate business organizations. Joining an organization is a great way to get involved, meet other GWSB students, and gain leadership experience. The YouTube videos provide a quick and convenient introduction to each student organization. Be sure to read the descriptions posted below each video for additional details and contact information.

To view the informational videos, search “ubaevp” on YouTube or click here.


NEW! Financial Literacy Seminar Series

Please join us for a Financial Literacy Seminar Series session presented by Jing Cai, Assistant Professor of Economics at the University of Michigan. The seminar, entitled "Social Networks and the Decision to Insure,” will be held on Thursday, May 2.
The FLSS will be hosted at the George Washington University School of Business, Duquès Hall, Room 651, from 3:30 to 5 p.m. A reception will follow from 5 to 6 p.m. in the Dean's reception area of Duquès Hall, 6th floor.  

Please click here to RSVP.

SAVE THE DATE for our final seminar of the spring term:
May 16, Nick Bourke, The Pew Charitable Trusts


Planning to take summer classes at GW? Consider BADM 2201!

BADM 2201 - International Financial Environment (1.5 credits) will be offered during the first summer session on Monday & Wednesday evenings.  This class is required for both the BBA and the BAccy.  The pre-req for the course is ECON 1012 - Macroeconomics.  Registration is currently open via Banweb.  If you have questions about how this course fits into your class planning, stop by the Advising Center to talk with your GWSB advisor.


IBUS Class in Fall 2013: IBUS4900 - The Cultural Environment of International Business

Professor Helm in the Department of International Business has developed a new course for students interested in learning more about how cultural differences impact international business operations. This new course, "The Cultural Environment of International Business" examines cross-cultural business issues and corresponding strategies and best practices that address not only challenges, but also culturally-derived business opportunities.
Culture profoundly impacts firms operating internationally. It is essential to understand the deeply rooted cultural facets of any foreign market within which you operate in order to decrease risk, ensure strong performance by your multicultural workforce, and to optimize your marketing effectiveness. Working with different cultural contexts influences the business processes of multinational corporations in many different ways. A heightened understanding of these complexities will ultimately ensure the implementation of appropriate managerial strategies for the global marketplace.

If you have questions about whether this course can fulfill a degree requirement for you, check with your GWSB Advisor.


GWDECA Brings Home Awards from International Case Study Competition

Every year, Collegiate DECA hosts an International Career Development Conference (ICDC) which is an international case study competition. This year, GW traveled to Anaheim, California to compete in ICDC. On Thursday, DECA hosts academies broken into business segments like marketing, finance, or hospitality. These academies prepare students to become more informed about their field and their competition. Friday marks the first round of competition. All students compete in one of 24 different categories. Saturday morning is when the finalists are announced. Finalists move on to a second round of case study competition. Finalists receive a medallion. Late Saturday night is the Grand Awards Session. Here, the international top ten are called on stage for their competitive category. Of the international top ten, the first, second, and third place winners receive a plaque.

International Top 10 Winners
Dominic Newmann and Paul Byrne, Juniors, International Marketing
Marissa Wiener, Junior, Corporate Finance
Conor Travers, Junior, Accounting
Lucas Machamer, Freshman, Human Resources Management

International First, Second, or Third Place Winners
Usama Kahn, Junior, Third Place in Corporate Finance
Maxwell Tingle, Freshman, Third Place in Sales Meeting Management
Joshua Lodestro, Senior, Second Place in Marketing Management
Gregory Lidrbauch, Sophomore, Second Place in Corporate Finance

Last year, GW DECA traveled to Salt Lake City, Utah to compete in ICDC. This year, we saw 300% growth in the number of finalists and 225% growth in the number of international top 10 winners. 

ICDC will take place in Washington, DC in April of 2014.

DECA

The Office of Undergraduate Programs and the UBA have teamed up to create videos describing the many undergraduate business organizations. Joining an organization is a great way to get involved, meet other GWSB students, and gain leadership experience. The YouTube videos provide a quick and convenient introduction to each student organization. Be sure to read the descriptions posted below each video for additional details and contact information.

To view the informational videos, search “ubaevp” on YouTube or click here.


Congrats to GWSB’s Harry Shulman & Jitong Zhang on Business Plan Competition Win

GWSB sophomores Harry Shulman and Jitong Zhang took home the Best Undergraduate Team award at this year’s GW Business Plan Competition. The award includes $10,000 to implement the winning business plan. Click here to find out more information about all the winners! And now, a moment with Harry and Jitong.

Q: How did the two of you decide to participate in the GW Business Plan Competition?

Jitong (Alex): Harry is my roommate and we are both very into business ideas. We both have our own start-up companies, so we chat very often at night in our room about different topics like culture, politics, economics and even some of our own business related experiences. 

Q: What are the basics of your business plan and how did you come up with the idea? 

Harry: Our business, Jenda, is an anti-counterfeiting solution for the Chinese alcoholic beverage market.  These counterfeits cost alcoholic beverage manufacturers billions of dollars in lost sales annually, and kill thousands of people every year.  Our solution allows these manufacturers to provide their customers with a way to easily verify product authenticity using their smartphones.  While Jenda is easy to use for consumers, it is also designed such that counterfeiters cannot duplicate it on their fake products.  With Jenda, manufacturers can regain some of these lost sales, and consumers can avoid drinking potentially life-threatening beverages.

BPPic

Photo sourced by http://gwbizplan.com/recent_winners


GW-CIBER Funding for Summer Internships

GW-CIBER is pleased to invite all GWSB undergraduate and graduate students who have, or are seeking to have, an unpaid summer internship to apply for a stipend of up to $2,000. The applications will be reviewed by a committee shortly after the application deadline. The application, accompanied by a resume and a short letter from the internship supervisor confirming the appointment, should be submitted via email with subject line “IB Internship Application - Last Name” to ciber@gwu.edu by May 5th, 2013. For more information on the stipend eligibility and requirements, and to access the application, please visit: http://business.gwu.edu/CIBER/funding/if/IB%20Internship%20Funding.cfm.


Net Impact Lunch & Learns

Net Impact invites you to join us this month for 2 exciting Lunch & Learns opportunities, in order to learn more about the importance of sustainability and CSR in business and government affairs.

Only RSVP if you can definitely make it due to the limited availability. These are very informal but allow you a chance to learn about our speakers' positions and also ask questions. Lunch will be provided.

• Friday, May 3rd from 12:30 - 2pm (Firefly Restaurant, 1310 New Hampshire Ave NW): The chef will be speaking to our group about the importance of locally sourcing ingredients. 
Capacity Caped at 8 people: RSVP Here

Please contact netimpactgw@gmail.com with any additional questions. 


Be sure to check out the GWSB Abroad Blog

Are you interested in the IBUS in Argentina and/or GW Paris GWSB Signature Study Abroad Programs, but you missed the information session?
Check out the GWSB Abroad Blog for detailed information on both programs as well as video testimonials from program participants! Be sure to check back on a regular basis for postings by GWSB students who are all over the world this semester. 


F. David Fowler Career Center Undergraduate Newsletter


http://business.gwu.edu/careercenter/undergradnewsletter/


GW Tutoring Initiative

GW Tutoring Initiative provides tutoring services for GW students in a variety of courses. In addition to individual sessions, we also have drop-in sessions that students can utilize throughout the semester free-of-charge, and online tutoring through Smarthinking. Please visit the GW Tutoring Initiative website for more information.


 
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Reminder! GWSB International Farewell Feast

NEW! Congratulations to the Winners of the Student Leadership Awards!

NEW! GWSB Capitol Advertising Team Places First at the National Student Advertising Competition

NEW! Class for Fall 2013: MGT 4900 - E-Entrepreneurship

NEW! Undergraduate Business Association (UBA) Executive Board

NEW! Video Descriptions of Undergraduate Business Association (UBA) Affiliate Organizations Posted on YouTube

NEW! Financial Literacy Seminar Series

Planning to take summer classes at GW? Consider BADM 2201!

IBUS Class in Fall 2013: IBUS4900 - The Cultural Environment of International Business

GWDECA Brings Home Awards from International Case Study Competition

Congrats to GWSB’s Harry Shulman & Jitong Zhang on Business Plan Competition Win

GW-CIBER Funding for Summer Internships

Net Impact Lunch & Learns

Be sure to check out the GWSB Abroad Blog

F. David Fowler Career Center Undergraduate Newsletter

GW Tutoring Initiative

We want to hear from you! If you woud like your announcement to be featured in the weekly GWSB newsletter, please send a short blurb to upnews@gwu.edu. All submissions are subject to review and not guaranteed placement. The deadline for submissions for each week's newsletter is 9AM every Monday to run the same week.