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This field, formerly Tourism and Hospitality Management, provides students with a theoretical and practical understanding of the sport, event, and hospitality industries. It prepares students to work in the management and marketing of sport events, organizations, products, and athletes as well as in special events, expositions, festivals, and other entertainment properties. Those focused on hospitality will learn about the marketing, management, and financing of both tourism destinations and those businesses that are related to tourism, including cities, attractions, hotels, restaurants, and airlines.
Typical entry-level positions include those in collegiate and professional sport organizations, sport marketing agencies, sport manufacturers, sport and event facilities, hotels and resorts, restaurants and food service operations, visitor and convention bureaus, theme parks and recreation centers, museums, tour operators, travel management firms, destination management companies, event producers, associations, corporate sponsors, and consulting firms. Examples include SFX Sports, IMG, the NFL Players Association, the United States Olympic Committee, the Washington Wizards, the Washington Redskins, Nike, the NBA, NHL, American Express, the Washington Convention and Tourism Corporation, the Walt Disney Company, The TCI Companies, the Smithsonian, Marriott International, Choice Hotels, United, Amtrak, Ridgewells Catering, the American Heart Association and PKF Consulting.