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Four Year Programs >
BBA >
Concentrations |
Business Economics and Public Policy
Finance
Information Systems
International Business
Marketing
Sport, Event and Hospitality Management
Individualized Field of Study
Dual Field of Concentration |
Business Economics and Public Policy |
The Business Economics and Public Policy field is concerned with the continuing business-government
dialogue that leads to effective decision-making and equitable relations between the private and public
sectors of society. The economic and social foundations of government programs and regulatory activity
are studied to establish a basis for developing and evaluating effective business responses.
The field is designed to develop understanding and skills useful for a wide variety of positions in
business, public and not-for-profit organizations. Students deepen their understanding of the social
and legal environment that influence business and its relationships with government at all levels.
Students also receive strong in-depth training in micro- and macroeconomic analysis. This key
element of the field prepares students to perform rigorous and sophisticated analyses of the
economic impacts of policy decisions on public, private, and not-for-profit organizations.
The field is also designed to ensure that students understand the workings of political systems
and institutions, particularly the U.S. federal government. This understanding includes recognizing
not only what government can do and achieve but also the limits of its power and the role of
private interests in driving political decision making in Congress and in the agencies. |
Finance |
The BBA with a concentration in Finance provides undergraduate students with the analytical tools
and conceptual framework needed to evaluate financial transactions and firms and make financial
decisions. The academic program allows students to understand finance from three interrelated
perspectives:
1) financial management related to capital budgeting, financial structure, financial
analysis, working capital management, and dividend policy;
2) investment and portfolio management related to the valuation of stocks, bonds, and
derivative contracts and the construction of efficient portfolios; and
3) the money and capital market related to the issuance and investment in financial instruments by banking organizations with emphasis on the consequence of interest
rates and interest rate structure on valuation and risk. |
Information Systems |
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The BBA with a concentration in Information Systems enables undergraduate students to acquire an
excellent understanding of all of the components of information technology (IT), and to obtain the
skills and knowledge of analytical methods needed to design and develop the information systems
(IS) that are indispensable to businesses. The IT overview covers areas ranging from computer
hardware/software to data communications (including the Internet and the World Wide Web) to data
management. Students also learn about and have hands-on experience in the structured development
of information systems, programming, database design, and other techniques needed in order to
successfully design and develop information systems. These IS/IT-specific skills and knowledge,
coupled with an understanding of the other aspects of business acquired in the BBA, give students
a competitive start in this "information age." |
International Business |
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The BBA with a concentration in International Business provides undergraduates with the analytical
tools and conceptual framework needed to understand the international financial, political, and
economic environment, how that environment influences a firm's strategy and performance, how
culture plays a role in guiding a firm's strategic activities, and how a firm can leverage home
and host country resources to overcome challenges inherent in managing a multinational enterprise.
The academic program allows students to understand international business from three interrelated
perspectives: international economics and finance, international marketing, and international
corporate strategy. |
Marketing |
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The BBA with a concentration in Marketing provides undergraduate students with the analytical and
technical tools, as well as a strong conceptual framework, needed to understand consumer and
organizational buying behavior and strategic marketing processes. These processes include market
research, segmentation, targeting, positioning, integrated marketing communications, and
relationship building. Students will develop competencies and skills in: identifying customer
needs and wants; making decisions about which markets organizations should serve; designing
product, service and program offerings for these markets; planning and implementing strategies
to communicate with and sell to these markets; and creating value through profitable relationships
with customers as well as channel partners, suppliers, and other stakeholders. |
Sport, Event and Hospitality Management |
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This field, formerly Tourism and Hospitality Management, provides students with a theoretical and
practical understanding of the sport, event, and hospitality industries. It prepares students to
work in the management and marketing of sport events, organizations, products, and athletes as
well as in special events, expositions, festivals, and other entertainment properties. Those
focused on hospitality will learn about the marketing, management, and financing of both tourism
destinations and those businesses that are related to tourism, including cities, attractions,
hotels, restaurants, and airlines. |
Individualized Field of Study |
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The purpose of the individualized field of concentration is to equip students with the skills
necessary to pursue a clear career objective that falls outside of the seven standard fields of
concentration. Most career objectives can be easily met by pursuing one of seven standard fields
within the business school. If this is the case, pursuing an individualized field of study is not
recommended. When career goals cannot be accommodated by one of the standard fields, an
individualized field of concentration can be considered. |
Dual Field of Concentration |
Since many careers use knowledge drawn from several areas, students who are interested in more
than one field of concentration can choose to pursue a dual field of concentration.
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Undergraduate