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The BBA with a concentration in International Business provides undergraduates with the analytical tools and conceptual framework needed to understand the international financial, political, and economic environment, how that environment influences a firm’s strategy and performance, how culture plays a role in guiding a firm’s strategic activities, and how a firm can leverage home and host country resources to overcome challenges inherent in managing a multinational enterprise. The academic program allows students to understand international business from three interrelated perspectives: international economics and finance, international marketing, and international corporate strategy.
This field provides the basic academic foundations for entry-level positions in international business, particularly in multinational corporations, international banks, and governmental agencies. Such organizations include the Export-Import Bank, Overseas Private Investment Corporation, and the Departments of Commerce, State, Treasury in addition to international institutions such as the World Bank and the International Finance Corporation.