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The development of a destination’s potential involves capacity building in the private sector. Regardless of the size of the destination, small and medium size businesses (SMEs) play a key role in development. These businesses serve various purposes such as providing an entry point to the economic gains for the local community, help to foster ownership of the destination, provide the tourist with alternative or support services (i.e. diving, horseback riding, traditional cuisine, etc) that are not available directly through the resort. Additionally, SMEs are the key to maintaining tourism revenue within the destination, as they are more likely to buy locally and use local infrastructure to develop their product or service.
Note: Students in the Sustainable Tourism Concentration may substitute TSTD 214 Consultative Processes for TSTD 297 Applied Strategic Planning. Most students take this course in the summer session combined with TSTD International Experience which involves a consulting project in a foreign country.