Graduate Certificate in Marketing & Brand Management


This graduate certificate provides students with an in-depth understanding of the interface between Marketing and Brand Management. The exciting area of Brand Management is considered by top executives as a high-demand specialty area of marketing.

Students will learn how to strategically manage brands to help their organizations in creating customer value, building loyalty and name recognition strong enough to overcome intense competition in local and global markets. The certificate has a special focus on how organizations design brand identity, manage customer experience, measure/ analyze brand performance, and differentiate brand communication strategies.


Certificate Requirements

  • Completion of 12 credits of the coursework listed below to be eligible for completion
  • Achievement of at least a 3.0 cumulative grade point average at the time of completion
  • Complete all requirements within five (5) years

In addition, students should be aware of the following course application limitations:

  • Students may only apply a course towards two program requirements (ie MBAD 6274 may only be applied towards the MBA and one graduate certificate – the course cannot be applied towards the requirements of any other degree or certificate program beyond the two programs)
  • Students who opt to complete two graduate certificates may only double count up to six credits between the two.  All remaining requirements (typically 18 credits for two certificates) must be unique to each certificate

Required • 9 Credits

  • MBAD 6274 | Marketing AND
  • MKTG 6255 | Strategic Brand Management AND
  • MKTG 6248 | Advertising and Marketing Communications Strategy OR
    • MKTG 6256 | Integrated Marketing Communication

Electives • 3 Credits

  • MKTG 6242 | Buyer Behavior
  • MKTG 6243 | Marketing Research
  • MKTG 6246 | Marketing of Services
  • MKTG 6251 | Product Management

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