Graduate Certificate in Digital Marketing & Communications

This certificate provides an introduction to the expanding area of digital marketing and communication. As this area is inherently multidisciplinary, the certificate draws from coursework within various sub-disciplines offered by the Marketing Department (marketing management, digital marketing, and integrated marketing communication) as well as coursework in web analytics and information systems offered by the ISTM and Decision Sciences Departments.

The objective of the certificate is to provide students with an understanding of the practice of digital marketing, how it relates to marketing communication and marketing strategy, and the role of analytics.

Certificate Requirements

  • Completion of 12 credits of the coursework listed below to be eligible for completion
  • Achievement of at least a 3.0 cumulative grade point average at the time of completion
  • Complete all requirements within five (5) years

In addition, students should be aware of the following course application limitations:

  • Students may only apply a course towards two program requirements (ie MBAD 6274 may only be applied towards the MBA and one graduate certificate – the course cannot be applied towards the requirements of any other degree or certificate program beyond the two programs)
  • Students who opt to complete two graduate certificates may only double count up to six credits between the two.  All remaining requirements (typically 18 credits for two certificates) must be unique to each certificate

Required • 9 Credits

  • MBAD 6274 | Marketing AND
  • MKTG 6252 | Digital Marketing AND
  • MKTG 6256 | Integrated Marketing Communication OR
    • MKTG 6248 | Advertising & Marketing Communications Strategy

Electives • 3 Credits

  • ISTM 6209 | Web & Social Analytics
  • ISTM 6211 | Data Warehousing & Online Analytical Processing
  • DNSC 6290 | Special Topics: Social Network Analysis for Managers
  • DNSC 6279 | Data Mining