Marketing Ph.D. Program

Overview

The Marketing PhD program is a methodologically grounded program that emphasizes a deep understanding of consumer behavior. Our program trains students for academic positions in leading research-oriented business schools. Participating faculty come from the Marketing Department, with affiliated faculty from the Information Systems and Technology Management Department. Current faculty research interests include consumer experience in the Internet of Things, digital marketing and social media, public policy and marketing, marketing strategy, and behavioral economics. Since we are a small program and rely on a mentoring model where PhD students are actively involved in faculty research, we are seeking PhD students who are a good fit with faculty research interests.

General information about the GWSB PhD program and the application process can be found on our main doctoral programs page.

For further details on Marketing PhD Program, please consult the links below:


Admissions

The Marketing PhD program trains students for academic research careers at leading business schools. Applicants are expected to have completed a bachelor’s degree at a four-year accredited college or university and to have attained an undergraduate record that satisfies the standards established by The George Washington University School of Business (GWSB). A prior business degree is not a requirement. Students with backgrounds in fields such as psychology, sociology, economics, and statistics typically have a good foundation for a Ph.D. in Marketing, but we seek the best applicants without regard for departmental affiliation. However, if a student has no business coursework, they must consult with the Program Coordinator about additional coursework in business that may be necessary, on a case-by-case basis, at the discretion of the Graduate Advisor.

Applicants will be required to submit official GMAT or GRE exam scores. The admissions committee considers the quality of the applicant’s academic record, fit of research interests, and interest in and understanding of an academic career in Marketing. The Department considers the strongest applicants to be those with scores in the 90th percentile in verbal and math. However we may consider students with somewhat lower scores, who demonstrate a keen understanding of the research process, and come with prior graduate training or research experience that indicates they are likely to be successful in a Ph.D. program.

All applications must be submitted through GW’s online application system.

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Timeline

Below are two typical timelines for students taking four and five years to complete the Ph.D. Normative time to completion is 5 years.

Four Years to Complete Ph.D.

  • Required coursework (Years 1 and 2)
  • Pass Comprehensive Exam (Fall Year 3)
  • Marketing “A” Journal paper(s) under Review (Year 3)
  • Defend Dissertation Proposal (Spring Year 3)
  • Job Interviews (Summer Year 3, Fall Year 4)
  • Final Dissertation Defense (Year 4)

Five Years to Complete Ph.D.

  • Required coursework (Years 1 and 2)
  • Pass Comprehensive Exam (Fall Year 3)
  • Marketing “A” Journal paper(s) under Review (Year 3)
  • Defend Dissertation Proposal (Spring Year 3)
  • Job Interviews (Summer Year 3, Fall Year 4)
  • Final Dissertation Defense (Year 4)

Required coursework should be completed in the first two years. A summer paper representing the student’s own independent and original work is completed in the summer following the first year, and presented during the Fall semester of the second year. Successful completion of the summer paper is required to continue in the PhD program.

Students will take a comprehensive written exam after they have completed all first and second year coursework. The comprehensive exam may also include an oral component, at the discretion of the student’s Faculty Advisor and Program Coordinator. Typically, students will take their comprehensive exam in the summer following their second year, or at the beginning of their third year.

Students are expected to make substantial progress on the dissertation proposal during the third year. At the latest, the dissertation proposal defense is scheduled by the end of the third year. It is expected that the dissertation proposal will be successfully defended before the Ph.D. candidate interviews for jobs at the summer AMA Marketing Educators’ Conference. Thus, the timing of the dissertation proposal defense will affect whether the student takes four or five years to complete the Ph.D. program.