Marketing Ph.D. Program

Faculty Research Interests

Click below for research interests of the Marketing Ph.D. program faculty:



Thomas P. Novak

Denit Trust Distinguished Scholar & Professor of Marketing
Co-Director, Center for the Connected Consumer

Research Interests:

  • Consumer Experience in the Internet of Things and Smart Home
  • Human-Device Interaction in Smart Environments

  • Assemblage Theory
  • Topological Data Analysis
  • Machine Learning
  • Anthropomorphism of Smart Devices

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Donna L. Hoffman

Louis Rosenfeld Distinguished Scholar & Professor of Marketing
Co-Director
, Center for the Connected Consumer

Research Interests:

  • Consumer Experience in the Internet of Things
  • Using an Assemblage Theory Framework
  • Data-Driven Discovery Approaches for Visualization of Consumer-Device Interactions in the Iot
  • Topological Data Analysis 

  • Machine Learning
  • Anthropomorphism of Smart Devices
  • Human-Device Interactivity in Smart Environments
  • Self-Extension and Self-Expansion
  • Marketing Strategies for a Post-Social Media World 

Google Scholar



Ravi Achrol

Professor of Marketing

Research Interests:

  • Marketing Strategy
  • Competitive Strategy
  • Global Markets
  • Electronic Commerce

  • Network Organization
  • Relationship Marketing
  • Channels of Distribution
  • Measurement Theory & Methodology 

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Vanessa Perry

Associate Professor of Marketing

Research Interests:

  • Consumer Financial Decisions
  • Marketing & Society

  • Marketing & Public Policy
  • Consumer Behavior

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Sung Ham

Assistant Professor of Marketing

Research Interests:

  • Professional Selling
  • Sales Management
  • Marketing Strategy

  • Pricing
  • Channels of Distribution
  • Behavioral Economics

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Wenjing (Wendy) Duan (affiliated faculty)

Associate Professor of Information Systems

Research Interests:

  • Information Systems
  • E-Commerce and Mobile Commerce
  • Social Media and Internet Marketing

  • Business Analytics
  • Quantitative Modeling
  • Data Analysis

Google Scholar



Yi-Chun (Chad) Ho (affiliated faculty)

Assistant Professor of Information Systems

Research Interests:

  • Business Analytics
  • Digital Marketing 

  • Online Customer Reviews
  • Pricing in Digital Markets 

Google Scholar