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Ravi Achrol

Professor of Marketing

  • Department: Marketing
  • Email: achrol@gwu.edu
  • Phone: (202) 994-5223
  • Fax:
  • Office: Funger Hall, Ste. 307 • 2201 G St. NW • Washington, DC 20052
Education:
  • PhD, Northwestern University
  • MS, Rajasthan University, India
  • BS, Delhi University, India
Joined GW: 1991
Joined GWSB: 2003

Selected Publications


  • Ravi Achrol (2012), “Three Decades of Slotting Allowances: A Times Series Analysis of Some Aggregate Effects,” Journal of the Academy of Marketing Science, vol. 40 (5), September, pp. 673–694. Published online on ‘Online First’ on SpringerLink, 6-16, 2011.
  • Ravi Achrol and Philip Kotler (2012), “Frontiers of the Marketing Paradigm in the Third Millennium.” Journal of the Academy of Marketing Science. Vol. 40 (1) January, page 35-52. Published online on ‘Online First’ on SpringerLink 2011,
  • Ravi Achrol (2012), “The Evolution of Marketing Networks: Stage IV,” American Marketing Assoc. Winter Educators’ Conference, St. Petersburg, FL, March 18, 2012
  • Ravi Achrol and Philip Kotler (2012), “Marketing’s Phantom Zone: The Poor.” Forthcoming in Markets, Globalization & Development Review.
  • Ravi S. Achrol (ed.) (2011), Marketing Theory and Orientations: The Contributions of Marketing Legend Dr. Philip Kotler. Sage Publications. Invited to edit this volume which is part of the series of volumes Legends in Marketing.
  • Ravi S. Achrol (2011), “The Big Bang Theories of Philip Kotler,” in R. S. Achrol (ed.), Marketing Theory and Orientations: The Contributions of Marketing Legend Dr. Philip Kotler. Sage Publications.
  • Ravi S. Achrol (2011), “An Interview with Philip Kotler,” in R. S. Achrol (ed.), Marketing Theory and Orientations: The Contributions of Marketing Legend Dr. Philip Kotler. Sage Publications.
  • Ravi S. Achrol and Philip Kotler (2011), “Marketing in the IIIrd Millennium,” in R. S. Achrol (ed.), Marketing Theory and Orientations: The Contributions of Marketing Legend Dr. Philip Kotler. Sage Publications.
  • Joo Hwan Seo, Ravi S. Achrol (2011), “Marketing Channel Theory and Slotting Fees: An Empirical Analysis using Penal Quantile Regression,” 33rd INFORMS Marketing Science Conference,Houston, TX, June 9–11.
  • Ravi S. Achrol & Joo Hwan Seo (2011), “Marketing Channel Theory and Slotting Allowances: An Empirical Analysis using Quantile Regression,” American Marketing Assoc. Winter Marketing Educators’ Conference, Austin, TX, February 18–20.
  • Ravi S. Achrol and Philip Kotler (2005), “The Service-Centered Dominant Logic of Marketing: A Critique,” in Robert Lusch and Stephen Vargo (eds.), Toward a Service-Dominant Logic for Marketing: Dialog, Debate and Directions, M.E. Sharpe, Inc.

Awards


  • Wachovia Distinguished Speaker, Florida State University, Tallahassee, FL, April 4, 2013.
  • Crain Research Scholar, School of Business, George Washington University 2004.
  • Kmart Endowed Chair in Marketing, West Virginia University, 2001-2003. Consortium faculty speaker at the Sheth-AMA Doctoral Consortium, August 12-15, 1998, University of Georgia, Athens.
  • Appointed Global Management Research Professor in the School of Business and Public Management, The George Washington University, 1996.
  • Best Paper Award. The paper “The Franchise as a Network Organization.” Won the Best Conference Paper Award at the 10th Conference of the Society of Franchising, Honolulu, Feb. 17-18, 1996.
  • 1990 International Society of Franchising, research grant to support study into Franchiser Services and the Strategic Contingencies Facing Franchisees (with Professor Michael J. Etzel, University of Notre Dame).
  • 1989-90 Marketing Science Institute, research grant to support research in Assessing Reseller Performance in marketing channels (with Nirmalya Kumar and Professor Louis W. Stern of Northwestern University).
  • 1989 research grant from Northwestern University, J. L. Kellogg Graduate School of Management, to support conceptual and methodological contributions in the study of Reseller Performance.
  • 1988-1989 Marketing Science Institute, research grant to fund research in Strategic Marketing Alliances (with Professor Louis W. Stern of Northwestern University).
  • Best Paper Awards. The paper “New Developments in Corporate Strategy” won two awards at the 1983 AMA Educators’ Conference:
    • Overall best competitive paper of the conference.
    • Best competitive paper in the Marketing Strategy, Planning and Control, and Special Markets track.
  • Summer Research Grants, University of Notre Dame, 1982, 1983, 1984, 1985, 1986, 1987, 1988, 1989, 1990, 1991
  • Summer Research Grants, George Washington University, 1993, 1994, 1995, 1996, 1999
  • Doctoral student representative from Northwestern University to the American Marketing Association’s Doctoral Consortium, University of Maryland, August 1981.
  • The paper “The Dialectics of Marketing” presented before the 4th National Marketing Convention (January, 1977, New Delhi, India) won the second best paper award along with a cash prize.
  • Awarded University Gold Medal for topping the honors list in graduate studies in business administration, University of Rajasthan, India, 1973.