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Hyunjin (Jin) Kang

Postdoctoral Scientist

  • Department: Marketing
  • Email:
  • Phone: (202) 994-3231
  • Fax:
  • Office: Funger Hall, Room 201 • 2201 G St. NW • Washington, DC • 20052
  • Ph.D. Pennsylvania State University, 2013
  • M.A. Michigan State University, 2007
  • B.A. Ewha Womans University, 2002


Hyunjin Kang is a Postdoctoral Scientist in the Center for the Connected Consumers at the George Washington School of Business. Her research investigates psychological effects of interactive communication technologies on consumer behaviors and communication processes. Her work has been published in academic journals including Computers in Human Behaviors, Mass Communication & Society, Journalism & Mass Communication Quarterly.

Selected Publications

  • Kang, H., & Sundar, S. S. (2013). Depleted egos and affirmed selves: The two faces of customization. Computers in Human Behaviors, 29(6), 2273-2280.
  • Sundar, S. S., Kang, H., Wu, M., Go, E., & Zhang, B. (2013). Unlocking the privacy paradox: Do cognitive heuristics hold the key? Proceedings of the 2013 Annual Conference on Human Factors in Computing Systems (CHI’13), 811-816.
  • Kang, H., Bae, K., Zhang, S. & Sundar, S. S. (2011). Source cues in online news: is proximate source more powerful than distal sources? Journalism & Mass Communication Quarterly, 88(4), 719-736.