Partnership Spotlight: IBM Academic Initiative

IBM Academic Initiative

For the first time this fall, graduate students are enrolled in GWSB’s newest specialized master’s program: the master of science in business analytics (MSBA).

The degree was launched in partnership with the IBM Academic Initiative, a program for college and university professors that offers no-charge access to IBM systems and software.

The field of business analytics focuses on developing insights and understanding business performance based on data and statistical methods. The degree is aimed at helping students acquire the skills necessary to meet a growing demand in organizations for analytics professionals.

“Analytics is increasingly important in a number of business disciplines including finance, marketing and operations, and is being applied in rather creative ways in health care, medicine and security, among other fields,” said Srinivas Prasad, associate professor of decision sciences.

The MSBA curriculum was developed collaboratively between the School, IBM Analytics, the Department of Decision Sciences and the Institute for Integrating Statistics in Decision Sciences over a period of years.

Aimed at students or working professionals with an aptitude for data or quantitative analysis, the 33-credit-hour program can be completed over 10 months, for full-time students, or part-time over two years.

A certificate program will also be available to provide students with a foundation in business analytics over a shorter time period.