The George Washington University

School of Business: GWSB News

September 25, 2009

GWSB Names New Senior Associate Dean

Pradeep Rau, senior associate dean

It’s official. Pradeep A. Rau, professor of marketing and international business, has been named senior associate dean.

Dr. Rau has expertise in marketing research, international marketing, marketing strategy and social marketing. His current research focuses on international marketing strategy and retail analytics.

“Pradeep Rau has an established reputation in the marketing community as a respected administrator. And his international expertise – in both academia and the private sector – complements the School of Business’s emphasis on global business, ethics and sustainability,” said Dean Susan Phillips. “Dr. Rau embraces our school’s vision and its standards of excellence. We are pleased that he has taken on this new responsibility.”

Dr. Rau joined the School of Business in 1990 and served as chair of the School’s Department of Marketing from 1995-2001.

He has held academic positions at the Institute for International Business Education in Russia, the Indian Institute of Technology, the Institut Tadbiran Awam Negara in Malaysia, the University of International Business in China, the Indian Institute of Management, the University of Aarhus in Denmark, Kent State University and the University of Delaware. His private sector experience includes corporate development work with Larsen and Toubro, Esso Eastern (an overseas subsidiary of Exxon) and Mahindra and Mahindra.

Dr. Rau earned his Doctor of Business Administration from Kent State University, Master of Business Administration from the Indian Institute of Management and Bachelor of Science in Metallurgical Engineering from the Indian Institute of Technology. In 2008-2009, he was honored as the first fellow named to the Infosys Leadership Institute, the corporate university of Infosys Technologies.

“GWSB is setting itself apart as a forward-looking business school, especially when it comes to our international business programs and the ethics components of our classes,” said Dr. Rau. “It is telling that 40 percent of our undergrads and 100 percent of our Global MBA candidates take part in study-aboard opportunities or foreign residencies.

“We offer a dynamic learning environment, in no small part because we take full advantage of our location in Washington, D.C. – where think tanks, international development agencies, government leaders and other resources are available to our students,” he added.

What Can Buff & Blue Do for You? Campaign Keeps Undergrads Informed and Involved

A new PR campaign urges students to stay connected via social media.

Posters advising students “It’s never too early to start building your career” and “Stay informed. Get connected” seem to adorn every vertical surface in Duquès and Funger halls. The eye-catching posters with a Colonial buff-and-blue color scheme are designed to increase awareness of the resources available to GWSB students – in this case, the F. David Fowler Career Center – and to capitalize on the Center’s accessibility via popular new media technology such as Twitter, Facebook and LinkedIn.

The posters are the first phase of a public-relations effort that Lawrence G. Singleton, associate dean for undergraduate programs, says is aimed at increasing student participation in co-curricular programs and activities.

“We want to engage students and get them involved in the excellent things that we provide for them,” Singleton said. The campaign is also geared toward elevating student pride and school spirit. “We’d like all students, particularly our seniors, to think about their GWSB degrees as one of their greatest assets and help them promote themselves as the future leaders of the business community,” he added.

According to Singleton, technology will play a critical role in communicating the PR campaign’s message to students. “Reaching students where they live is always a challenge,” he said. “We’re using social media tools, including Facebook and Twitter, to tell business undergrads about programs, services and events – and to retrieve student feedback.”

MBA Reunion: It’s Not Business as Usual – Thursday, Oct. 1 through Sunday, Oct. 4

The 2009 MBA Reunion is packed with terrific events that you won’t want to miss! Please visit the MBA Reunion registration page to reserve your spot today.

Here are just a few of the highlights from the weekend’s schedule of events:

On Friday, Oct. 2, Dean Susan M. Phillips will speak at the third annual Ramsey Student Investment Fund Conference, followed by a keynote address from W. Russell Ramsey, BBA, ’81, chairman of the GW Board of Trustees. In addition, a panel of industry leaders will discuss “Asset Allocation and Agriculture: Post Crisis Investing.”

Also on Friday, the MBA Mentor Program Orientation and Reception will honor participants from the program’s extremely successful inaugural year and engage new mentors for the year ahead.

On Saturday morning, GW President Steven Knapp will deliver his State of the University address.

Later the same morning, 2009 Reunion Keynote Speaker Miranda A.A. Ballentine, MBA, ’04, Wal-Mart’s director of corporate affairs for sustainability, will discuss her career path, GWSB’s influence on her and the policies and processes she is implementing to make Wal-Mart a more sustainable company.

In the afternoon, stop by one of the two free movie screenings, featuring the work of GWSB alumni filmmakers Jonathan Neil Schneider, BBA, ’84, and David Leaf, BBA, ’73.

Saturday night, the dean will host the MBA Reunion Reception, where Jennifer Boulden, MBA, ’04, will be honored with the first Dean’s Distinguished MBA Alumni Achievement Award for her work in founding Ideal Bite, a Web site dedicated to “creating a more sustainable world by connecting enlightened companies with responsible consumers.” This reception, featuring cocktails, dinner, music and mingling, is sure to be a high point of the weekend.

A complete schedule of events is available on the 2009 Alumni Weekend page.

Don’t let MBA Reunion Weekend 2009 pass you by. Remember it’s not business as usual!

GWSB Undergrads Welcomed Back ‘In Style’

Dressed for success – student models work it
on the catwalk.
One of the stunning creations by GWSB's own
Donita Vann from her phillygurl line

The F. David Fowler Career Center (FDFCC) and the Undergraduate Programs Office partnered with Lord & Taylor department store to host the “Pop Your Collar” fashion show, the second annual undergraduate “Welcome Back” event.

“This was a fun way to raise awareness about the career services offered by the FDFCC and to showcase appropriate professional attire,” said Gil Yancey, the Center’s executive director. Nearly 150 people attended the show.

Student models strutted to the sounds of DJ Heat while showcasing business-formal and business-casual fashions. The 10 models were from the freshman, sophomore, junior and senior classes.

Yancey told the audience that they will face tough competition in the current tight job market. “For this reason, connecting with the FDFCC should be a top priority for all students,” he said. “We encourage students to take advantage of the full suite of career management services offered by the Center.”

Two GWSB employees shared the spotlight with the student models during the show. Carl Coleman, undergraduate academic adviser, worked the mike as the show’s master of ceremonies, and Donita Vann, special events executive coordinator, showcased some original designs from her own “phillygurl” label. A small galaxy of stars has worn Vann’s fashion creations, including Ananda Lewis, Eve, Patti LaBelle and Will Smith.

The FDFCC provides best-in-class career support, resources and technology to GWSB students. To learn more about the services available, visit the Center’s Web page or call 202-994-6704.

U.S.-Brazilian Cooperation on Ethanol could Ease Fuel Crunch, Help the Environment

U.S. Rep. Lee Terry (left) confers with IBI Director Dr. James Ferrer, and GWSB Senior Associate Dean Pradeep Rau.

A roundtable discussion on Brazil-U.S. collaboration on ethanol development brought to campus an impressive collection of experts from academia, business, nongovernmental organizations and government, including legislators from both the United States and Brazil.

The Sept. 17 event was co-hosted by GWSB and the Institute of Brazilian Business and Public Management Issues within the Center for Latin American Issues (CLAI).

The distinguished participants included Brazilian Congressmen Luiz Carlos Hauly, Antonio Carlos Mendes Thame and Mauricio Rands; U.S. Rep. Lee Terry from Nebraska; Matthew McManus, the division chief for Energy Producer Country Affairs at the U.S. State Department; Douglas Newman, international trade analyst at the U.S. International Trade Commission; and representatives from bio-fuel, environmental and agricultural organizations.

The experts discussed key issues tied to ethanol development, including climate change, U.S.-Brazil collaboration on research and development, and technological cooperation with other countries. They also examined ethanol as a global commodity. The two countries have a great capacity for ethanol production, the United States with corn and Brazil with sugar cane. Working together, they could make significant progress on easing global fuel shortages by providing an environmentally friendly alternative energy.

“The roundtable was a great success and a key step toward greater cooperation between Brazil and the United States on an issue of critical concern to both nations as well as the entire world,” said Dr. James Ferrer Jr., director of the Institute of Brazilian Business and Public Management Issues (IBI).

Professor Looks at Business Education Applications for Social Media

Ayman El Tarabishy, research professor of management, has written an article on how educators can integrate social media tools into courses on leadership, entrepreneurship and small business management. Tarabishy is the executive director of the International Council for Small Business (ICSB), which is housed within GWSB’s Department of Management.

Tarabishy writes, “Most students and educators are now aware of what social media are and how their use impacts our communication. Social media tools include online blogs (short for “web logs”); “Wikis,” Web sites that are open to contributions by anyone (the best known probably being Wikipedia); and Twitter, the name of both a method for sending short text messages to a broad audience and the organization that supports this tool. The use of social media in education is a new phenomenon that has many educators trying to find ways to integrate that use into their teaching practices.”

The article, “Integrating Social Media into Your Teaching: Part I – Learning to Blog,” is available on the ICSB Web site.

Getting to Know: Mike Zeliff

Name: Mike Zeliff

Title: Visiting Assistant Professor of Marketing

Job duties: Inspire the next generation of marketing professionals by teaching two sections of undergraduate “Consumer Behavior” and one section of “The Nature of Markets” for GMBAs.

Years at GW: Eight – as a student (MBA and PhD) and a faculty member.

Best part of working at GWSB: The unlimited opportunity to grow.

What co-workers do not know about me: My passion is music.

Family: Wife Barbara and twin 4-year-old sons, Zach and Tim.

Favorite things to do on the weekend: Spend time with my sons. Right now we are learning to play hockey on Saturday mornings. It is amazing how quickly they have learned to skate.

Favorite vacation spot: Venice, Florida – blue-green water and snow-white sand.

Favorite book: Jonathan Livingston Seagull by Richard Bach.


Financial Crisis Panel Discussion

The GWSB Finance and Investment Club will host “The Great Recession by Media Pundits,” a discussion on the current financial crisis, on Tuesday, Sept. 29, from 5:30 to 7 p.m. in Duquès Hall, Room 652. A panel of experts, including Susan Phillips, GWSB dean and professor of finance; Donald Lindsey, chief investment officer at GW; Theodore Barnhill, GWSB professor of finance; and Eugene H. Rotberg, former World Bank vice president and treasurer, will join moderator Somender Chaudhary, MBA, ’04; MSF, ’10, for an examination of why the crisis happened and the lessons learned from it. RSVP:

Latino Heritage Celebration Event

GWSB, the Multicultural Business Student Association and the Multicultural Student Services Center welcome Frances Garcia, inspector general of the U.S. Government Accountability Office (GAO), as the first-ever Latino Heritage Celebration Business Speaker on Wednesday, Oct. 14, at 7 p.m. in Duquès Hall, Room 651. A reception will follow in the Crain Center (Duquès Hall, Room 150).

Get Your Flu Shots!

GW is providing seasonal flu vaccinations, free of charge, for students, faculty and staff. Flu shots will be available at the following locations and times:

  • Sept. 29: Ivory Tower lobby, 3 p.m. to 6 p.m.
  • Oct. 1: Thurston Hall, TV lounge, 3 p.m. to 6 p.m.
  • Oct. 7: Marvin Center, Grand Ballroom, noon to 4 p.m.
  • Oct. 8: Mount Vernon Campus, Ames Pub, 11 a.m. to 2 p.m.

NOTE: Vaccinations for the H1N1 (Swine Flu) strain of the influenza virus are not yet available.

F. David Fowler Career Center Events

Financial Careers Panel, Wednesday, September 30, 6:00-8:00 p.m.
Listen to and mingle with 4-6 panelists and learn about opportunities in finance, skills needed for success, and how to get a job.

Hedge Funds with George Lucaci, Thursday, October 1, 11:00-12:30 p.m.
Lucaci, a hedge fund manager will speak to students about hedge funds and what firms are looking for in a candidate. (Space is limited and contingent upon resume pre-screening.)

Consulting Careers Panel, Wednesday, October 7, 6:00-8:00 p.m.
What is consulting? Types of consulting careers. Meet 4-6 consulting experts.

For details visit or call 202-994-6704.


Miguel Lejeune, assistant professor of decision sciences, gave two presentations at EURO XXIII, the European Conference on Operational Research, in Bonn, Germany, in July. His presentations were “Combinatorial patterns for probabilistically constrained optimization problems” and “Stochastic portfolio optimization with market frictions.”


An article written by Ernie Englander, associate professor of strategic management and public policy, “Executive Compensation, Political Economy, and Managerial Control: The Transformation of Managerial Incentive Structures and Ideology, 1950-2000,” was included in the recently published book European Corporate Governance: Readings and Perspectives (pp. 340-359), edited by Thomas Clarke and Jean-Francois Chanlat (Routledge, 2009). Englander co-authored the article with the late Allen Kaufman, a GWSB associate professor.

“Is greener whiter? The Sustainable Slopes Program and the voluntary environmental performance of western ski areas,” an article by Jorge Rivera, associate professor, Department of Strategic Management and Public Policy, was the most cited manuscript published in Policy Studies Journal between 2004 and 2009. Chris Weible, the publication’s co-editor, sent Rivera a congratulatory e-mail that read: “This manuscript contributed to our shared knowledge about the effectiveness of voluntary environmental programs and was obviously a big hit among PSJ authors and readers. We appreciate your continued support of PSJ and hope to see your work again soon.”

The European Council for Small Business and Entrepreneurship (ECSB), an affiliate of GWSB’s International Council for Small Business (ICSB), has published Entrepreneurship & Growth in Local, Regional and National Economies, a collection of papers on European entrepreneurship research. The papers selected for the book demonstrate the applied nature of entrepreneurship research in Europe, as well as the contributions that entrepreneurship can make to local, regional and national development. Written by international experts, the book reveals the heterogeneity of entrepreneurship in terms of substantive content and the methodologies employed. With both quantitative and qualitative approaches well represented, Entrepreneurship & Growth in Local, Regional and National Economies covers topics such as regional perspectives on entrepreneurship, new venture creation and growth, business exits, knowledge-based entrepreneurship and social inclusion.

Getting Ink

Dean Susan M. Phillips, professor of finance, appeared in the Australian Broadcasting Corporation News report “Obama gives Wall St. a lecture” to discuss whether tighter regulation is needed for Wall Street, “Very often when you have a situation like this, we can over-regulate. And often the over-regulation puts more costs on the parts of the industry that are already doing very well,” Phillips said. (9/15)

Gil Yancey, executive director of the F. David Fowler Career Center, was quoted in a Wall Street Journal article about the job-search challenges facing students in accelerated business-school programs. In the article “Help Wanted,” Yancey discussed the importance of career management, especially for one-year MBA students. “At George Washington University in Washington, D.C., two-year MBA students begin their first year by interviewing for internships, says Gil Yancey, executive director of the business school’s career center. But students in the one-year plan aren’t part of the internship process. The school does give them opportunities to schedule employer visits and company information sessions. Mr. Yancey urges one-year students to make exploring career opportunities a priority. ‘You have to treat career management as an additional course,’ he says.” (9/16)


Investors Report Nominated for ‘Gold Benny’
The GWSB 2008 Investors Report, jointly produced by the Office of Communications and the Office of Development and Alumni Relations, was honored with an “award of recognition” from the Premier Print Awards, an annual national competition hosted by the Printing Industry of America and the Graphic Arts Information Network. As a finalist in the category of “service catalogs (4 or more colors),” the report is a nominee for the “Gold Benny,” the competition’s top prize. GWSB Director of Communications Molly Brauer cited Vida Russell and Lloyd Greenberg of Lloyd Greenberg Design for their outstanding graphic-design and layout work on the award-winning publication.

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