The George Washington University

School of Business: GWSB News

May 22, 2009

Class of 2009

More than 350 undergraduate and nearly 600 graduate students participated in the School of Business graduation celebrations on May 15. To view our commencement photo album, visit our Facebook page and to read the celebration speakers' remarks, click here.

Faculty, Staff and Students Honored at Annual Awards Ceremony

Howard Rubin, BBA, '81, GWSB board of advisors member, delivers keynote address.
Lawrence Singleton, associate dean of undergraduate programs (left), and Dean Susan Phillips (right,) pictured with award recipient Michael Zytnick.

This year’s GWSB awards honored students, faculty and staff for high academic achievement, service to their community and recognition from their peers, colleagues and the Dean’s Board of Advisors.

GWSB Board of Advisors member Howard Rubin, BBA, ’81, was on hand to give the keynote speech at the May 14 event. Along with words of wisdom for graduating students, Rubin explained that the graduates’ names are now tied to the School of Business for life. He also shared the importance of being active alumni, which he said is key to “keeping the school’s stock continually rising.”

To view Rubin’s speech in its entirety, click here.

Student Team Wins National Ad Competition on Alcohol Awareness

“YOU KNOW. BE THERE,” is the slogan that helped a team of undergraduates win the District 2 competition in the National Student Advertising Competition sponsored by the American Advertising Federation (AAF). The GWSB team beat out nine other schools in the May contest, including American University, which placed third. District winners will present their campaigns to a panel of industry executives at the AAF’s national conference June 3-6 in Washington, D.C.

The team of 14, which called itself Capitol Advertising, had to shape a social marketing campaign to reduce over-consumption of alcohol on college campuses.

“We created a campaign that helped college students understand they have a say in how to combat dangerous over-consumption – by recognizing the triggers that lead their friends to drink too much. We stand out because our message is something that college students really get and enjoy,” said Andi Cross, a senior marketing major.

Team member Bukky Olowude said the GWSB team targeted high-risk drinkers, including members of fraternities and sororities, athletes and freshman, but also influencers, such as student leaders. “Our messages tested very well on campus, so much so that people who we showed it to actually began using and saying some of [the messages] while out partying,” Olowude explained.

The AAF’s National Student Advertising Competition is the premier college advertising competition, giving more than 3,000 college students real-world experience each year by allowing them to develop a strategic advertising, marketing or media campaign for a corporate sponsor. Students are required to conduct product research, identify potential problems and design an integrated communications campaign for their client. This year’s sponsor, The Century Council, is a national nonprofit organization funded by distillers dedicated to fighting drunk driving and underage drinking.

“The judges said they chose GW because their fully integrated campaign talked seriously to the college market without being preachy or overbearing,” said Lynda Maddox, GWSB professor of marketing. “The judges also said the team conveyed a passion and team spirit that was unmatched.”

Students work on the semester-long competition as part of the Advanced Advertising and Integrated Marketing Communications Planning courses taught by Maddox. The 14 students on the GWSB National Student Advertising Competition team are: Andrea Alvarez; Katie Crimmins; Andi Cross; Caroline Emanuel; Lucy Flores; Richard Grasso; David Jones; Daniel Karp; Rolen Le; Becca Loewenberg; Garrett Markley; Bukky Olubukola; Kathryn Prescott; and Jordan Weil. Graduate teaching assistant Gina Myers also contributed to the team’s victory.

Click here to view some the materials from the YOU KNOW. BE THERE campaign.

Graduates Vie to Boost Tourism in Maryland

School of Business AMTA graduate, faculty and St. Mary’s officials at St. George Islands on one of the last sailing skipjacks still plying the water of the Chesapeake Bay and the Potomac River

This year, the graduates of the GW School of Business Accelerated Masters of Tourism Administration (AMTA) program will research the 375th anniversary of the first colonial landing in Maryland. On March 25, Maryland observed the event at St. Clement’s Island in St. Mary’s County, the site reached by Leonard Calvert and his fellow colonists on March 25, 1634. The colonists established the first of Lord Baltimore’s settlements in America, a community founded on the principles of freedom of conscience and separation of church and state.

“St. Mary’s is the undiscovered county of Maryland,” said Carolyn Laray, tourism manager of St. Mary’s County. “Today few people remember the landing of Leonard Calvert and his fellow Catholic colonists in 1634. We would like to change that.”

Twenty-five graduating students from all over the world will “land” in the county, research the case study written by AMTA Director Raynald Brouard and present findings in a competitive group face-off. They will meet with local stakeholders to assess how to better brand and position tourism in St. Mary’s and to determine how to take that message to 5 million citizens in nearby Washington, D.C., Baltimore, Annapolis, northern Virginia and Pennsylvania.

The students’ assignment calls for them to develop a brand and market position for St Mary’s County, taking into account the product lines that already exist as well as suggesting improvements or spotlighting under-performing assets. Using the case method, they will outline the possibilities and pitfalls of a new tourism-development strategy for St. Mary’s County stakeholders.

“Tourism in Southern Maryland, which includes St. Mary’s County, has lagged behind other regions in the state,” said Dr. Brouard. “St. Mary’s has the longest continuous shoreline in the area. The county has tremendous assets that need to be explored to further economic development.”

To learn more about the project, contact, Dr. Brouard at 202-994-3327 or brouard@gwu.edu.

Diaspora Research Seminar Highlights Sri Lanka

WHAT: Brown-bag presentation on “Engaging the Sri Lankan Diaspora for Strategic Dialogue and Peace-building at International Alert.”

WHO: Radhika Hettiarachichi, head of unit/policy research for strategic corporate social responsibility and peace-building at International Alert, Sri Lanka.

WHEN: Wednesday, May 28; Noon-1:30 p.m.

WHERE:
GW School of Business, Duqués Hall, Room 357,
2201 G St., NW, Washington, D.C. 20052

International Alert is a peace-building organization that promotes investment between people who have left their homelands and their countries of origin.

Getting to Know: Abdo Barakat

Title: Graduate administrative assistant and research assistant

Job Duties: Assisting the staff in the dean’s office and helping with the activities and events of the Center for International Business Education and Research (GW-CIBER).

Years at GW: Almost two years.

Best part of working at GWSB: Tuition benefits.

What co-workers do not know about me: Most of my speeding and driving tickets failed to show up on my driving record!

Favorite things to do on the weekend: Hop on my private jet, have brunch in Monaco, dinner in Rio, wake up and go back to work at GWSB as a student employee.

Favorite Vacation Spot: My hometown, Beirut, Lebanon. (Put it on your travel list, it is awesome!)

Favorite Book: “The Prophet” by Khalil Gibran and “The Kite Runner” by Khaled Hosseini.

Presentations

Timothy L. Fort, the Lindner-Gambal Professor of Business Ethics and the executive director of the GWSB Institute for Corporate Responsibility, presented, “The Business Case of Business Ethics” at the 2009 Oslo Summit on Peace through Trade conference. Dr. Fort videotaped his May 14 presentation and took part in the question-an-answer session via satellite.

Stuart Umpleby, professor of management, presented “How Universities Can Aid the Transition” at a conference on management challenges during transition in Tirana, Albania. (4/28)

Publications

Stuart Umpleby, professor of management, published “Ross Ashby’s General Theory of Adaptive Systems” in the International Journal of General Systems. He also published “A Global University for a Global Village,” in the journal of Cultural Studies/Critical Methodologies with co-authors Konstantin Mekhonoshin and Zhelyu Vladimirov.

Getting Ink

MBA students were featured in the WRC-TV news story “Paid Internships? Yeah, They Exist.” Reporter Kimberly Suiters interviewed the GW students about their secrets to landing a paid internship. (5/11)

Senay Agca, associate professor of finance, was interviewed by the Voice of America on the recent bank stress tests. Dr. Agca’s interview also appeared on a Turkish television news program. (5/15)

John Artz, associate professor of information systems and technology management, was quoted in the BizEd magazine article “The Ethics of Technology.” The story was about a writing course Artz teaches on technological ethics. “When it comes to technological advancement, we tend not to think about implications. We don’t want to worry about what’s going to happen in the future,” Artz said in the article. (May/June 2009)

James Bailey, Ave Tucker Professorial Fellow of Leadership and professor of management, was quoted in the Wall Street Journal article “Law Firms Embrace Business School 101.” The article examined how some law firms are pushing their top attorneys to step up their business skills and training. The article said: “ ‘Law firms are still run the way they were in the 17th century,’ says James Bailey, a leadership professor at the George Washington School of Business who studies law firms and helps run a program for managing partners. ‘They never really had to worry about [management skills] because every law firm in the country made money every year.’ ” (5/20)

Lisa Delpy Neirotti, associate professor of tourism and sport management, was interviewed by the Gainesville Sun about sports teams making their facilitates more environmentally friendly.

Marilyn Liebrenz-Himes, associate professor of marketing, appeared in the WBAL-TV news story “Latest Retails Numbers Dismal: Retailers Rethink Merchandise Stocking.” (5/13)

Kudos


Stuart Umpleby, professor of management, and Timothy L. Fort, the Lindner-Gambal Professor of Business Ethics and the executive director of the GWSB Institute for Corporate Responsibility, both received a 2009 Outstanding Faculty Service award from the Office of Community Service.

We want to hear from you!

If you have information for the newsletter, news, or items to post on the GWSB Web site or events calendar, please send them to: gwsbcomm@gwu.edu.