The George Washington University

School of Business: GWSB News

December 5, 2008

GW School of Business Professor Receives Award to Study Disaster Management

A $256,937 grant from the National Institute of Standards and Technology (NIST) will allow Sanjay Jain, assistant professor of decision sciences, to research how modeling and simulation (M&S) applications can improve disaster management practices.

Computer-based simulations and models can be used by the U.S. Department of Homeland Security, state and local emergency-response organizations and other agencies to train first responders and decision makers at emergency-operations centers, to plan operations, to analyze the impact of potential and actual incidents and to ensure that new equipment and systems meet performance requirements.

“This type of research exhibits GWSB’s leadership in public service and demonstrates the school’s commitment to ethics, the environment and public safety,” said Jain. “Modeling and simulation have been used for decades for improving business operations. They should be as widely used to benefit the general population.”

Jain’s research opens the door to improved evaluation and better rescue coordination in areas where disasters strike. He said advanced modeling simulations could have improved local government response to natural disasters such as the 2004 tsunami in Asia. Current M&S applications on the market or under development are customized. Jain’s research is among NIST initiatives that focus on a standard, integrated approach.

“If a radioactive plume is released by terrorists, several agencies would need to work together. For example, the traffic routes used to evacuate the affected areas would need to be planned, and the demands placed on nearby hospital resources would need to be defined,” Jain explained. “Simulation models for studying the radiological release would need to be integrated with models analyzing traffic patterns and with hospital models.”

Jain joined GWSB in 2005. His areas of expertise include modeling and simulation, project management, supply chain networks and emergency response.

International Executive Mustafa Koç Named 2008-09 Maxon Lecturer

Mustafa V. Koç, BA,’84, who leads Turkey’s top industrial conglomerate, has been named the 2008-09 Robert P. Maxon Lecturer by The George Washington University School of Business.

“It is an honor to return to my alma mater as the Maxon Lecturer,” said Koç, the chairman of Koç Holding, one of Europe’s biggest companies. “Speaking to the next generation of business leaders on major issues facing international corporations today is an exciting prospect, especially considering GW’s strategic location in the heart of Washington, D.C.”

The Robert P. Maxon Lectureship provides a forum for prominent executives and academics to discuss contemporary global management issues. It was established through an endowment to the School of Business from Dorothy Maxon in honor of her husband, GW alumnus Robert P. Maxon. Koç’s lecture will address the challenge of maintaining corporate social responsibility amid heightened global competition.

“We are privileged to have Mustafa Koç, a distinguished alumnus, as this year’s Robert P. Maxon Lecturer,” said Susan Phillips, dean and professor of finance. “Having someone of his stature and expertise is a remarkable learning opportunity for our business students, our faculty and the extended community.”

Koç Holding is a family-owned corporation with major assets in the energy, consumer durables, automotive and financial sectors. Its success led to the creation of Vehbi Koç Foundation – named for Koç’s grandfather, who founded Koç Holding – to support health care, education and cultural initiatives in Turkey. In 2007, the Koç family won the Hadrian Award from the World Monuments Fund, an organization committed to the preservation and restoration of global art and architecture.

Tourism Department Hosts Industry Leaders

Aaron Katz, president of Potomac Hospitality Services addresses the Colloquium.
Clay Walker, EVP & GM of Fantasy Sports Ventures chats with MTA Student Gillian Coleman.

More than 100 students, faculty members, Leadership Council representatives and industry leaders took part in the Department of Tourism and Hospitality Management’s 2008 Fall Colloquium. The November 12 gathering, titled “Meet the Leaders,” allowed students to informally network with recognized leaders in the tourism and hospitality industry. Keynote speakers were: Reba Pittman Walker of Pittman Connections, representing event management; Aaron Katz of Potomac Hospitality Service, representing hospitality; Martha Honey of the Center on Ecotourism and Sustainable Development, representing sustainable destination management; and Clay Walker of Fantasy Sports Ventures, representing sports management. The event was sponsored by the Department of Tourism and Hospitality Management and the Master of Tourism Administration group, “Tourism for Tomorrow.”

Speakers Shed New Light on Solar Energy

(from left to right) Ken Zweibel and Scott Sklar

Solar energy was the “hot” topic at the University Seminars Series’ session on Sustainability Science, Technology, Policy and Management. Speakers at the November 19 gathering at Duquès Hall emphasized the connection between solar power and sustainability.

Presentations by GW’s Ken Zweibel, of the Institute for the Analysis of Solar Energy, and solar entrepreneur Scott Sklar covered topics ranging from predictions about the Barack Obama administration and new Congress to the latest in solar technologies.

The seminar series is one of several sponsored by the office of the associate vice president of academic affairs and is coordinated by Mark Starik and Amy Townsend of the GWSB Department of Strategic Management and Public Policy and the Institute for Corporate Responsibility and Lee Paddock of the GW Law School.

GWSB Group Learns about Chinese Investments

China’s role in the global financial crisis, its currency, commodity trends, the East-West development divide and other issues related to China’s global influence were underscored at a panel discussion hosted by the GWU U.S.-China Business Association (GWUSCBA).

Panelists at “A Conversation on Investments in China,” held November 17 at Duquès Hall, included: Tom Roy, founder of Thomson-Roy Associates; Jiawen Yang, GWSB professor of international business and international affairs; Bi Momo, manager of China operations for US China Business Solutions; and David J. Hofmann, North American director and senior consultant at InterChina Consulting. Additional information on investing in China was provided by John Asher, president and CEO of US China Business Solutions; Asher is a member of the GWSB Board of Advisors.

The panel was moderated by Kristen Nicole, founder and president of the GWUSCBA. The panel precedes the spring course, “Strategic Leadership: Direct Investing in China,” which will be taught by Roy, a GWSB guest lecturer.

GWUSCBA is seeking to expand the network of GWSB students and alumni with interest in business in China. To join the mailing list and become involved in upcoming events, please contact

NHL Marketing Reps to Speak to Students

Three representatives from the Washington Capitals professional hockey team will discuss marketing strategies and tactics on the GWU campus. GWSB students are invited to attend the event.



Joe Dupriest, Director of Marketing
Kim Frank, Senior Manager of Fan Development
Elizabeth Wodatch, Director of Community Relations

When: December 8, 2008, 7:10 p.m. — 8:10 p.m.

Where: Funger Hall, Room 221

Details of Presidential Inauguration

The George Washington University will observe Inauguration Day, January 20, as a holiday. Due to its proximity to the National Mall and the inaugural ceremony, GW’s Foggy Bottom campus is preparing for a large volume of visitors near and around the university.

There will be a high level of security before and during the inauguration. Students, faculty and visitors are cautioned to be aware of road closures, detours, parking restrictions, temporary Metro station closures and bus service changes. Members of the GW community are reminded to carry their G-World cards at all times.

For the most up-to-date information visit Campus Advisories or call the GW Information Line (202-994-5050).

Getting to Know: N. Sharon Hill

Title: Assistant Professor of Management

Job Duties: Teaching, research and service.

Years at GW: One semester.

Best part of working for the GWSB: The collegial and supportive environment.

Favorite place on campus: Still exploring – not sure yet!

What co-workers don’t know about me: I used to be a fitness instructor for many years. I also took lessons in Thai kickboxing and earned my first degree Black Belt.

Family: I was born in London, England, and am the youngest of seven children. (Somehow I managed not to get spoiled!) I am married with an 11-year-old son.

Favorite things to do on the weekend: Watch movies, try new restaurants, read.

Favorite Vacation Spot: Going to England to visit family.

Favorite Book: I like most legal thrillers and anything by Robert Ludlum and Dan Brown.


Kristin Lamoureux, director of the International Institute of Tourism Studies, presented “The Adventure Tourism Development Index” at the Adventure Travel World Summit in Norway.

Getting Ink

Hossein Askari, Iran professor in the Department of International Business, wrote “The Mullahs Should Embrace Israel,” an op-ed piece in the International Herald Tribune. “It is hard to see how the lifting of U.S. sanctions, which have not been effective over a period of nearly 30 years, would address Iran’s fundamental economic decay,” wrote Askari. “It is even more difficult to imagine that the United States would not secretly try to undermine the regime in Tehran even after restoring relations.”(11/21)

Jennifer Griffin, associate professor of strategic management and public policy, wrote an op-ed titled, “Corporate Responsibility in a Global Economy: Accelerating Demands for Global Consistency and Nuanced Local Responses," for the Aspen Institute E-Newsletter. “While many view Corporate Responsibility (CR) as nice-but-extraneous philanthropic acts, a modern whole-of-company view of CR yields far richer rewards. CR tied explicitly to corporate strategy and the value creation process contributes to efficiencies and innovations along a firm’s extended networks. Understanding energy, water, waste and carbon footprints, working conditions, treatment of employees, and safety of products, as well as sourcing and distribution networks in multiple markets creates opportunities for global integration and local responsiveness," wrote Griffin. (11/2008)

Kristin Lamoureux, director of the International Institute of Tourism Studies, was quoted in a Baltimore Sun article on volunteer vacations. “I think Americans are always prone to volunteering. We’re seeing it in more and in new ways,” said Lamoureaux in the article “Go Away, Give Back.” She added: “Because we don’t have as much time to volunteer as we used to, people want to volunteer and they want to travel, so they’re combining the two. No doubt, this is a niche that’s here to stay.” (11/23)

Lynda Maddox, professor of marketing, was interviewed on Radio Free Europe/Radio Liberty about the U.S. automakers crisis. Maddox said the automakers have not been successful in anticipating the taste of the U.S. consumer and the current business model is flawed. “So the gas crisis hit and then the economy crashed. Now they’re not selling anything,” she said. “They still have the responsibility of the union contracts and the health benefits and the pension benefits and so forth. But they are not selling vehicles and they’re hemorrhaging money because of that. An industry that was already in a precarious position was suddenly thrown into a trauma.” (11/19)


Ted Glickman, professor of decision sciences, was named associate editor for the International Journal of Operations Research and Information Systems.


Wiggly Wigglers Worms its Way to Global ICSB/DELL Small Business Excellence Award: Innovation and leadership in social media earned Wiggly Wigglers, a rural England-based natural gardening mail-order company, the 2008 Global Small Business Excellence Award. The fact that Wiggly Wigglers is growing while cutting their operating expenses so dramatically because of their use of technology is very impressive and a key reason they earned this recognition. (click here to learn more)

ICSB Introduces New Social Media Presence: On behalf of the ICSB global community, the International Office located at the GW School of Business has initiated dialogue on popular social media websites such as Facebook, MySpace and Twitter. With a new web 2.0 strategy, ICSB will continue to play an active role in the distribution of new information on small business management and entrepreneurial development through global knowledge drawn from government, education and commerce. (Click here to learn more)

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