The George Washington University

School of Business: GWSB News

september 26, 2008

GWSB Welcomes Record Number of New Faculty

The School of Business welcomed 12 new faculty members and five visiting professors this year. The new faculty members represent the finance, accounting, marketing, decision sciences, international business, strategic management and public policy, and information systems and technology management departments.

“Beyond their academic achievements, this cohort brings diverse interests inside and outside the classroom to our Foggy Bottom campus. Their professional experience in marketing, accounting, decision sciences, finance and international business will enhance the depth and breadth of our teaching and course offerings,” said Susan M. Phillips, dean and professor of finance.

This year’s new and visiting faculty members are:

New MBA Program Launches Aggressive Media and Ad Campaign

The GW School of Business recently launched a creative, multi-faceted advertising and public-relations campaign designed to raise the visibility of the new Global MBA curriculum and to announce the World Executive MBA. Comprising traditional and online advertising, public relations, on-site signage, prospect e-mail marketing and direct mail, and collateral materials, the program stresses the messages of globalization, leadership and ethics. The first part of the six-month communications campaign resulted in media placements in The Washington Post, the Chronicle of Higher Education, MarketWatch.com, and National Public Radio (NPR).

The corresponding advertising program was developed to target both the local and regional markets and also include national and international outreach. The ad campaign was designed to reach prospective students and to introduce the program to corporate leadership for future recruitment and partnerships. The campaign’s visuals were designed by Jim Frazier of Dallas, Texas, whose style is reminiscent of what you might find in The New Yorker magazine.

The campaign includes Metro dioramas, Metro car cards, online banner advertising, and online paid-search advertising on Google, Yahoo, and other search engines. When readers click on the ad they are taken to a landing page that explains more about the program and transitions them into the GW School of Business Website. Fun, visual elements on campus include “Lead Strong” bracelets, posters, and t-shirts distributed to first-year Global MBA students, and compelling and provocative messaging in interesting, high-traffic areas (check out the stairs in Duqués Hall). A tri-fold brochure to promote the new Global MBA program and curriculum has been produced. Similar brochures are underway for the World Executive MBA, Professional MBA, and Executive MBA programs, as well as a larger brochure that describes all of the MBA program options. A special edition MBA Magazine was designed and written and will be distributed to more than 45,000 readers, representing many constituencies.

Olympic Swimmer Joins GWSB Freshman Class

By all appearances 18-year-old Sameera Al Bitar is just like any other freshman, but what sets her apart from her classmates is her “what-I-did-this-summer” story. Instead of spending her summer working or traveling, she was perfecting her swimming technique in preparation for the 2008 Summer Olympics in Beijing.

As a member of the Bahraini swim team, Al Bitar competed in the 50-meter freestyle event. “Although I didn’t win a medal, I came in first in my heat,” said Al Bitar.

She also competed in the 2004 Summer Games in Athens. She says there was a big difference between the two Olympiads. “When I was in Athens, I was only 14 and didn’t realize how special it was, but in China I really felt the Olympic spirit.”

While in Beijing, Al Bitar sent an e-mail to Lisa Delpy Neirotti, GWSB associate professor of tourism and sport management, hoping to arrange a face-to-face meeting. Dr. Neirotti and a group of students enrolled in her “Behind the Scenes at the 2008 Summer Olympic Games” class were in Beijing learning about the latest sports marketing and business methodologies. “Although we weren’t able to meet in Beijing, I was excited about our e-mail communications,” said Al Bitar. “Now I really want to take her class, since I have experienced the Olympics from the participant side, it will be a good opportunity for me to examine the business side.”

Al Bitar is a finance and sport management major and she lives on GW’s Mount Vernon campus.

Hot Mommas Project Seeks Testers

The GWSB Hot Mommas Project Case Study Competition is looking for “testers” to write sample test cases on October 4 and 5. The testers will use a new groundbreaking, educational software tool developed specifically for the project. The software allows people to write their own cases, almost as if they were writing a blog. The Hot Mommas Project goal is to enable participants to serve as role models for girls and women across the globe by writing their own case studies, which will be used in educational environments. The testing process will take approximately one to two hours depending, on writing style and speed. The Hot Mommas Project case-study competition will launch on October 13. Case-study competition winners will have the opportunity to have their stories published in a leading Prentice Hall textbook.

Research for the Hot Mommas Project is supported in part by a gift provided by businesswoman Linda Rabbitt, MA,’72, and included in the mission of the GWSB Center for Entrepreneurial Excellence.

To serve as a tester contact Kathy Korman Frey at hotmommas@visionforward.com. To learn about the case study competition, visit the Hot Mommas blog or HotMommas.org.

GWSB Students Hear from Top Media-Marketing Pro

Left to right: Marilyn Liebrenz-Himes, associate professor of marketing; Salah Hassan, chair & professor of marketing; Tony Ponturo; Deepika Sheth, GWSB-AMA president; Alexander Krasnikov, assistant professor of marketing; and Jennifer Prout, former GWSB-AMA president.

Tony Ponturo, ranked in BusinessWeek’s “The Power 100” as one of the top 20 distinguished people from the media-marketing and sports world, addressed more than 100 GWSB students and faculty members on September 22. Ponturo was hosted by the GWSB Chapter of the American Marketing Association (AMA). His presentation focused on the profound changes in the media-marketing industry. He also elaborated on the changing consumer lifestyle and how the emergence of new market segments relates to developing effective media decisions. He shared several case examples of how brand strategies evolved as a result of the integration of core marketing assets with new media technology in order to build and leverage brands in a global marketplace.

Ponturo is vice president of global media and sports marketing at Anheuser-Busch and president and CEO of Busch Media Group, an Anheuser-Busch, Inc. subsidiary.

Del Monte Executive and Former GWSB Staffer Briefs Students on Consumer Packaged Goods Industry

Left to right: Catherine Siris; Regina Myers; Deepika Sheth; Logan Coker; Jennifer Needham; and Jill Wilson.

Logan Coker, former assistant director of employer relations at the F. David Fowler Career Center, spoke to a group of marketing students about his work as

an associate brand manager with Del Monte Foods in San Francisco, Calif. Logan was part of the recruiting team attending the National Black MBA Conference earlier this month in Washington, D.C. While in town, he offered to speak about his role at Del Monte with current School of Business students. He discussed his experience in the consumer packaged goods (CPG) industry, the working environment at Del Monte, and the current challenges facing his brand, Kibbles ’n Bits. Logan also provided tips and strategies on how to get a CPG company to notice your resume.

University of Chile MBA Students Visit GWSB

The School of Business Center for Latin American Issues (CLAI) hosted a week-long seminar for graduating students of the University of Chile’s MBA program. The 28 students who participated in this year’s program spent the week of September 7–12 on campus attending a series of lectures by GWSB professors and visiting organizations in the Washington, D.C. area, including the World Bank; the Inter-American Development Bank; the Embassy of Chile; Bank of America; Lockheed Martin Corporation; and the MITRE Corporation.

The main themes of this year’s program revolved around global credit and financial issues, innovation, and sports management. The visiting MBA students also had an opportunity to network with their GWSB peers during a “happy hour.” CLAI and the University of Chile Graduate School of Economics and Business – home of the UChile MBA program – are exploring other areas of collaboration.

Finance Students are San Francisco-Bound

Left to right: Jeehoon Park, Yuan-Szu "Anna" Chang

Finance PhD students Yuan-Szu “Anna” Chang, Javier Ayala and Jeehoon Park have been awarded student travel grants to attend the 2009 annual meeting of the American Finance Association (AFA). The meeting will be held in January in San Francisco, Calif.

The AFA Conference is an important venue where the world’s top finance researchers gather to exchange ideas. In addition to the all-expense-paid trip, the grant recipients will have the opportunity to participate in a panel with leading researchers.

Students ‘Check-In’ at Hotel Sales Strategy Conference

Left to right: Bob Gilbert, HSMAI president and CEO; Susan Joo; Christian Hailler; Lin Wang, GWSB assistant professor of tourism and hospitality management; and Stuart Levy, assistant professor of tourism and hospitality management.

Assistant Professor of Tourism Studies Stuart Levy and four Masters of Tourism Administration (MTA) students attended the Hotel Sales Strategy Conference (HSMAI) held in Washington, D.C. earlier this month. The students learned about cutting-edge practices in revenue management, sales and internet marketing, and had the opportunity to network with hospitality industry executives.

Designed specifically for hotel sales professionals, HSMAI’s 2008 Hotel Sales Strategy Conference was a “can’t-miss” conference that helped attendees maximize revenue and resources in a changing economy.

Getting to Know: D. Christopher Kayes

Title: Associate Professor of Management

Job Duties: Teaching, research, and writing about interesting things such as leadership, teams, and learning.

Years at GW: 8

Best part of working for the GWSB: The great location. This translates into getting interesting students (and faculty and visitors too) from around the world. The University draws so much energy from the city of Washington, D.C.

Favorite place on campus: Kogan Plaza. I can sit and eat lunch in the rose garden. It’s hard to image such a great green space in Washington, D.C. that hasn’t been overgrown with condos!

What co-workers don’t know about me: I have been taking mixed martial arts conditioning classes for the last year.

Favorite things to do on the weekends: Weekends usually involve walking the dog, cleaning the house, and occasionally grabbing some hand-cut truffle french fries from the Poste Restaurant.

Favorite Book:Leadership, loyalty and deception: Lessons learned from the race for Weapons of Mass Destruction,” by D. Christopher Kayes.

Presentations

Ayman El Tarabishy, adjunct assistant professor of management and associate director for the Center for Entrepreneurial Excellence (CFEE), presented “Leadership behavior mediates the effects of leader character on performance” and “Organizational performance as a consequence of CEOs‘ actions that build entrepreneurial culture” at the annual meeting of the Academy of Management, in Anaheim, Calif. He also presented “Uncovering how leadership works to produce performance results,” at the 2008 annual meeting of the International Leadership Association, in Century City, Calif.

Publications

Ayman El Tarabishy, adjunct assistant professor of management and associate director for the Center for Entrepreneurial Excellence (CFEE), published “Social entrepreneurship at the macro level: Three lessons for success,” in Innovations.

Getting Ink

Susan M. Phillips, dean and professor of finance, was quoted in the Washington Post article, “Massive Shifts on Wall St.” “Bankruptcy is a perfectly natural thing, but you hope that the firm is in a position so that it can be an orderly bankruptcy and not cause other problems,” said Susan Phillips, dean of the George Washington University School of Business and a former Federal Reserve governor.” The story also ran in the Free Internet Press and the HeraldNet. (9/15)

The launch of GWSB’s new MBA program made news in several media outlets including: The Washington Post , The Chronicle of Higher Education, MarketWatch.com, WTOP-News, and NPR’s “Tell Me More.”

Salah S. Hassan, chair and professor of marketing, was quoted in the Executive Briefings article “Harvard Business School Organizes A Workshop on Open Innovations.” The article highlighted strategies and methodologies for profiling leading-edge users who have the ability to innovate and share cutting-edge knowledge about products and services in the marketplace. “Approached in the right way, open innovation represents an opportunity for firms to start co-creating products and service brands as well as marketing campaigns with their leading-edge consumers,” said Hassan. (10/1). Hassan was also referenced in the Down Beat magazine article “The Insider: Jazz on the Nile.” The article highlighted the collaborative role Hassan played in taking a delegation from the Smithsonian Institute on a historic visit to Egypt last February. (September, 2008)

Mark Klock, professor of finance, was quoted in the Associated Press article “Will AIG plan cost taxpayers money, or just sleep?” The story was about the federal government’s $85-billion loan to American International Group, Inc. (AIG). “’The odds are pretty high that it will end up being a good investment for taxpayers,” said Mark Klock, finance professor at George Washington University. “I think that AIG will be able to dispose of assets in an orderly fashion in the next year or so and the government will actually get back the money lent out — and more — in interest,’ he said.” (9/17)

Kudos

Ayman El Tarabishy, adjunct assistant professor of management and associate director for the Center for Entrepreneurial Excellence (CFEE), was recognized for his outstanding leadership and service to by the Academy of Management.

Class Notes

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