The George Washington University

School of Business: GWSB News

August 15, 2008

Business School Receives $900,000 Gift from Alum

GW alumnus and Colonial Parking co-founder Sergius Gambal, BA ‘52, has left nearly $900,000 to the GW School of Business through a bequest from his estate. The gift caps more than four decades of generosity to the university. Gambal died in Oct. 2007.

“Sergius Gambal’s pride in his alma mater was apparent in so many ways, including using the moniker of GW’s athletic teams as the name of his parking company,” said Susan Phillips, dean of GW’s School of Business. “This gift will sustain his legacy to the university and to the community. We are grateful for Mr. Gambal’s generosity.”

The bequest will support the business school’s Dean’s Fund and the work of the Lindner-Gambal Professorship in Business Ethics at the GW Institute for Corporate Responsibility. The professorship was created in 2005 and named for Gambal and his longtime business partner and fellow GW alumnus Thaddeus Lindner, BA ‘51 and honorary Doctor of Public Service ‘94.

The Lindner-Gambal Professorship was established through the support of Gambal’s business colleague A. James Clark, CEO of Clark Enterprises, with a matching gift from the university. Clark saw the endowed chair as a way to honor Lindner and Gambal’s commitment to honesty and integrity in business. Timothy L. Fort, one of the world’s leading business ethics scholars and director of the GW Institute for Corporate Responsibility, currently occupies the professorship.

Born in Old Forge, Penn., Gambal served in the army during World War II, graduated from GW’s School of Business and Public Management, and also attended GW Law School. Gambal and Lindner were still undergraduates when they joined forces to create Colonial Parking in 1948. What started as a business with one unpaved lot and a fee of 30 cents a day at 25th and E streets has since grown into an operation that now parks more than 50,000 vehicles a day throughout the Washington, D.C.-metropolitan area, including at the National Institutes of Health, L’Enfant Plaza, and the U.S. Patent and Trademark Office.

Behind the Scenes of the 2008 Olympics

School of Business students and Lisa Delpy Neirotti, GWSB associate professor of tourism and sport management have been busy clicking their cameras and shooting video at the 2008 Olympics in Beijing, China. Click here to check out some of their photos and Neirotti’s video blog.

Virginia Tourism Corporation Head Over Heels About GWSB Students’ “Find the One You Love” Campaign

Potential visitors to Virginia this fall may be lured by a marketing campaign created by marketing students enrolled in the GW School of Business‘ tourism communications class. The “Find the One You Love” campaign, adopted by the Virginia Tourism Corporation (VTC), will promote Virginia’s wineries during the 20th annual Virginia Wine Month.

Sheryl Elliott, GW associate professor of tourism and hospitality management, invited Chris Canfield, vice president of Tourism Education and Development for VTC, to help facilitate the 14-week undergraduate class. Students attended lectures by tourism marketing experts and created marketing campaigns based on what they learned in class.

“The response to the class was tremendous,” said Elliott. “The students were totally engaged in what they were doing. One even said that the class was a life-changing experience.”

Brian Twersky, BBA ‘08, added, “This is the best class that I took in all four years at GW by far. Everything that we learned in class contributed to creating our winning campaign.”

Divided into eight teams, the class delivered weekly creative marketing campaigns based on the lecture. One assignment was to create an integrated-marketing campaign to promote Virginia wineries. Teams presented their campaign proposals to a panel of judges that included representatives from the VTC and from Gourmet and Budget Travel magazines. Team Cobra, which included Catherine Caruso, Giancarlo D’Agord, Jared Fox, Brian Twersky, and Rachel Wilson, created the “Find the One You Love” campaign.

Caruso, class of 2010, commented, “This project was unlike any I have ever done. It mimicked a real proposal for a marketing campaign. Our judges understood that it was a comprehensive ‘real-world’ work experience.”

VTC CEO Alisa Bailey said, “This initiative with the GW School of Business has been tremendous for VTC as it supports our overall Tourism Education and Development goal to partner with universities and colleges to help promote careers in the tourism industry.”

Canfield added, “These students were on fire with creativity. They conceived an outstanding, integrated-marketing campaign worthy of a professional agency. Virginia Tourism Corporation will be proud to execute this campaign.”

The “Find the One You Love” campaign launched in August and will run through the end of October. For a look at Virginia’s more than 130 wineries, visit www.virginia.org/wine.

GWSB Professor Presents at Sustainability Conference

The Association to Advance Collegiate Schools of Business (AACSB) recently held its first sustainability conference in Salt Lake City, Utah. During the conference, Mark Starik, professor, chair of strategic management, and co-director of the GWSB Institute for Corporate Responsibility presented, “Ecologically Sustainable Business Schools: Energizing and Integrating Sustainability in Higher Education and Beyond.”

“The presentation focused on the emerging sustainability trends in both business schools and universities and suggested an ‘integrated systems and levels approach’ to both

describing and evaluating sustainability efforts in higher education,” said Starik. His co-presenter was Gordon Rands of Western Illinois University.

In addition to academic speakers, the meeting included addresses by executives from General Electric, PriceWaterhouseCoopers, McKinsey & Company, and Forbes magazine.

The conference held on July 30-31, combined ethics, governance, peace through commerce, and responsible global leadership into one event.

Minerva Alums Hold Reunion at GWSB

Minerva alumni pose for the camera following a luncheon.
From L to R: GWSB Dean Susan Phillips, Karla Lundgren, Minerva alumna, and Delores Ferrer.

GWSB Minerva alumni converged on the Foggy Bottom campus on August 4 for a reunion with classmates, professors, and friends in the GWSB community. The 35 visiting alums represented class cohorts from 1994 to 2008. Minerva, a program developed and managed by GWSB’s Center for Latin American Issues (CLAI), has been in operation since 1994, and has brought more than 370 Brazilian mid-career, public- service officials to GWSB for a semester-long course in economic theory, economic policy, and good management practices.

GWSB Dean Susan Phillips and CLAI Director James Ferrer, Jr., warmly welcomed the group, who then heard a lecture on the U.S. economic situation by GWSB Professor of Finance William Handorf, and an address by Luis Alberto dos Santos, a senior adviser to Brazilian President Luiz Inácio Lula da Silva.

Since completing the program, many Minerva alumni have secured top-management positions within their agencies. The next Minerva cohort will arrive at GW on August 26. To learn more about the Minerva program, please visit http://www.gwu.edu/~clai/.

GWSB Student Passes Away

School of Business student David Griffin passed away on Sunday, August 10. Griffin was close to completing his Master of Tourism Administration degree before he died. He walked with his classmates in May and was expected to graduate in December. Reynald Brouard, GWSB assistant professor of tourism and hospitality management said, “David was a model student with an indomitable spirit.” A memorial service will be held on Thursday, August 21, 2008.

Fort Lincoln Funeral Home
3401 Bladensburg Road
Brentwood, Md. 20722
Viewing will be held at 10:00 a.m. and funeral services at 11:00 a.m.

In lieu of flowers donations can be made to the National Kidney Foundation in David Griffin’s name.

National Kidney Foundation
NKF of the National Capitol Area, Inc.
5335 Wisconsin Avenue, NW
Suite 300
Washington, D.C. 20015

Summer School in Japan

Spencer Barnes, GWSB finance major spent part of the summer studying in Tokyo, at Sophia University. He is pictured with a plate of paper sushi that was given to him after he visited a Japanese elementary school where he taught Japanese and American games to a class of third graders.

Graduate Student Barbeque

All new graduate students are invited to a “Welcome Barbeque” sponsored by the GW offices of GradLife and Graduate Student Enrollment Management.

When: Wednesday, August 27, 2008,
5:00 p.m. - 8:00 p.m.
Where: Kogan Plaza
Rain Date: Thursday, August 28 (same time and location)
RSVP: Kristin S. Williams, 202-994-0467 or ksw@gwu.edu

Save the Date! GW Entrepreneurs Roundtable Event

Save the date for the second annual “GW Entrepreneurs Roundtable,” which will highlight the GW community’s successful entrepreneurs. Audience members will learn first-hand how they beat the odds to succeed in their entrepreneurial ventures and will have the opportunity to pose questions and interact with panelists, faculty, and university center directors.

The event will include the presentation of the “2008 Entrepreneurship Award” to Asghar Mostafa, BA’81, MS ’82; a panel discussion by GW entrepreneurs; and a networking reception.

When: Monday, October 6, 2008
3:30 p.m. – 7:00 p.m.
Where: The Fairmont Hotel
2401 M Street, NW, Washington, D.C.

Registration will open on Monday, September 1, 2008.

To ensure that you receive mailings, event invitations, and alumni news, please update your information at www.gwu.edu/alumni/update.

Getting to Know: Jaclyn Jensen

Title: Assistant Professor of Management

Job Duties: Conducting research on counter-productive behavior and employee performance; teaching human resources in the GWSB undergraduate and MBA program.

Years at GW: Two

Best part of working for the GWSB: Supportive colleagues and the opportunity to work with students.

Favorite place on campus: My office – you’ll usually find me there Monday-Friday, working and listening to classical music.

What co-workers don’t know about me: I’m learning to speak Spanish – “Estoy aprendiendo hablar español.”

Favorite things to do on the weekends: Watch the Food Network and HGTV, try new restaurants with my husband Eric, and house hunting in the Washington, D.C. area

Favorite Book: “Madam Secretary” by Madeleine Albright

Presentations

Jaclyn M. Jensen, assistant professor of management, chaired “Breaking Bad: Deviance, Deception, and Decency,” at the annual Academy of Management conference held August 10-13, 2008 in Anaheim, Calif.

Publications

Paul Swiercz, chair and professor of management, published “Ouimet-Tomasso Inc: An Experiment in Secular Spirituality,” in Case Method Institute Case Collection. The case study will be used as an introduction to the ethical dimensions of leadership by demonstrating how ethical beliefs are translated into managerial practices. The case was co-authored with Laura Lee Hagmann, GWSB doctoral candidate.

Getting Ink

Susan M. Phillips, dean of the GW School of Business, was interviewed on Fox Network’s “The Opening Bell.” Reporter, Alexis Glick asked Phillips about her tenure as a Fed governor and to give current Fed Chairman Ben Bernanke a report card grade. Phillips told Glick she would give him a B. (8/5)

Susan Aaronson, adjunct professor of strategic management and public policy, was a guest commentator on the radio program Marketplace. The show was titled, “Free trade improves human rights,” and was about the Columbia Free Trade Agreement. “Critics need to rethink how we can help Colombia continue its positive momentum. Aaronson commented, “The agreement has provisions to bolster both the supply and demand for good governance.” (8/5) Aaronson also wrote “Obama, the optimist on trade” for VoxEU.org. “This column defends Barack Obama’s trade policies and criticizes those labeling him a protectionist. It argues that Mr. Obama is pro-trade and aims to maximize welfare rather than economic growth,” wrote Aaronson. (8/3)

The School of Business’ PRMIA (Professional Risk Managers’ International Association) program was mentioned in the Financial Week article, “Risk management moves to the front of the class.” (7/28)

Class Notes

Aaron D’Costa, MBA ’07, was promoted to vice president of customer loyalty for Pathway Senior Living, LLC, a premier owner, operator, manager, and developer of independent and assisted living communities for seniors.

Regina Y. Brewton-Smith, BBA ’97, gave birth to her third child, Riley Jasmine on January 15, 2008. Married 11 years, Regina and her husband, Robert, have two other children, Ryan, 10 and Rachelle, 8. They currently reside in the Bronx, N.Y. In June, Brewton-Smith was promoted to manager of small commercial and industrial commodity sales for Con Edison Solutions, an energy services company in White Plains, N.Y., where she has been employed for the last seven years.

We want to hear from you!

If you have information for the newsletter, news, or items to post on the GWSB Web site or events calendar, please send them to: gwsbcomm@gwu.edu.