The George Washington University

School of Business: GWSB News

August 1, 2008

Lisa Delpy Neirotti Named A Top-25 Sports Innovator

SportsEvents magazine named Lisa Delpy Neirotti, GWSB associate professor of tourism and sport management, one of the top 25 Innovators and Influencers in the sports industry. The leaders recognized by the magazine represent a variety of sports, are influencing their fields, and are leaders in their own right. “I am very honored to be included in this prestigious group of colleagues and look forward to continuing to educate future leaders in the industry,” said Neirotti. SportsEvents magazine officials said the 25 individuals named as industry leaders are influencing sports and building lasting legacies that will help future athletes and create opportunities through their inspiration and innovation.

Glimpse the 2008 Olympics Through GWSB Lens

For an inside view of the 2008 Olympics, be sure to check out Lisa Delpy Neirotti’s daily video blog. Neirotti, GWSB associate professor of tourism and sport management, is headed to Beijing with 28 students from her “Behind the Scenes at the 2008 Summer Olympic Games” class.

Neirotti’s three-to-five minute daily entries will give viewers a behind-the-scenes look at the Olympic games and will include exclusive video you won’t see on the networks.

Beginning August 7, visit to link to Neirotti’s video blog.

GW Business School Students Named Semi-Finalists in Google Marketing Contest

Graduate students from the School of Business “Hospitality and Tourism on the Internet” class were named “Semi-Finalists in the Americas” in the 2008 Google Online Marketing Challenge. The GWSB five-member-team worked with Occasions, Inc., an event management company co-founded by MTA graduates, Beverly Bogerty, ‘00 and Mary Windham, ‘00. In addition to designing a website, performing search engine optimization, and developing an email campaign, the team launched a pay-per-click campaign to market Occasions Inc. services to potential clients. More than 1600 student teams from 47 countries around the world participated in the competition.

GWSB’s Hot Mommas Turn up the Heat in San Francisco

left to right: Kathy Korman Frey, Guy Kawasaki, Esther Leff

GWSB Adjunct Professor of Management and Associate Director of GW’s Center for Entrepreneurial Excellence (CFEE) Kathy Korman Frey and her intern Esther Leff jetted to San Francisco on July 18 for the BlogHer 2008 conference where they attended one of the hottest social networking parties in the country. The invite-only soiree was hosted by venture capitalist and social networking guru Guy Kawasaki.

The Hot Mommas Project is featured on Kawasaki’s new venture which lists the nation’s top blogs. “This was a big foray into social media for the Hot Mommas Project,” said Frey. “Guy is extremely well known, not only for his accomplishments at Apple, but for his venture capital firm and his leadership in the world of social media. It was a fantastic opportunity,” commented Frey.

The team attended Kawasaki’s party to promote the October launch of the “2008-2009 Hot Mommas Project Case Study Competition” in which women will author their own case studies, become part of a free library of role models on paper, and have the opportunity to publish their stories in a leading Prentice Hall textbook.

For more information on the Hot Mommas Project, visit To be notified about the launch of the case study competition or become involved, email

Business School Welcomes U.S.-China Business Club

GWSB graduate students interested in U.S.-China business relations are invited to join the George Washington University U.S.-China Business Association, or GWUSCBA. The mission of GWUSCB is to provide a network for interested young professionals in U.S.-China business relations. The association will provide a platform for networking, lectures, activities, and other events relating to U.S.-China business.

The group’s inaugural event will take place on August 4th and August 7th in Duquès Hall, when 30 professional MBA students from the Shanghai University of Finance and Economics (SUFE) will participate in speaker sessions and a networking event with GW Business School graduate students.

GWUSCBA Association President Kristen Nicole said, “The association was founded on principles of fostering increased awareness of the necessity of harmonious U.S.-China business relations, and the need for a George Washington University platform from which to encourage dialogue and develop relations amongst students interested in the People’s Republic of China.”

To learn more about the association send an email to

Controlled Blasts Begin on Campus

You may want to grab your hard hat and ear plugs next week. Controlled blasting is scheduled to occur on the Square 54 construction site located at 2200 Pennsylvania Avenue on the Foggy Bottom campus. There could be up to two controlled blasts daily on weekdays beginning August 4th and continuing for 90 days.

Air horns will sound at fifteen, five, and one-minute increments prior to each blast and following the blast to indicate “all clear.” Residential housing and nearby office buildings will not be affected directly by the events, but those near the area may hear the air horns and the blasts.

Sidewalks adjacent to the site will be closed temporarily during the blasts, and adjacent streets also may be closed temporarily.

To get the latest information on the blasts visit, and

Professor Helps School Children in Fiji

After providing supplies and contributions to a primary school in Levuka, Ovalau Island, Fiji Islands, Associate Professor of Strategic Management and Public Policy Jennifer Griffin and her family were rewarded with a traditional dance “meke” ceremony.

Summer School in China

GWSB sophomore Serena Wong in China. Wong is the recipient of the David L. Boren Undergraduate Scholarship for study abroad awarded by the National Security Education Program. The Boren Scholarships are provided to undergraduates, who are citizens of the United States, to focus on languages and cultures currently underrepresented in study-abroad programs and critical to national security. Wong will return to GW in the fall.

GW Alumni Panel and Reception in Beijing

GW alumni, students in China, parents, friends, and Olympians are invited to attend a GW alumni panel discussion and reception during the 2008 Olympic Games in Beijing on August 19. Panelists will discuss the ins and outs of doing business in China and the effect of the Olympic Games on the Chinese economy, culture, and environment.

Following the alumni panels, GW students will speak about their experiences at the Olympic Games. The event is free, but pre-registration is required. For more information visit GW Alumni's calendar of events.

Save the Date! MBA Reunion 2008

The School of Business MBA Classes of 2003, 1998, and 1983 will celebrate their 5th, 10th and 25th reunions from GWSB. “MBA Reunion Weekend” will be held in conjunction with the University wide Alumni Weekend, September 25th-28th.

For details visit the MBA Reunion 2008 website, or contact Leah Kuppersmith at 202-994-0618 or

Getting to Know: John Artz

Title: Associate Professor of Information Systems and Technology Management.

Job Duties: Teaching, research, and keeping up with new and emerging information technologies.

Years at GW: 15

Best part of working for the GWSB: I have an inquisitive mind and being a professor allows me to pursue the things I’m interested in.

Favorite place on campus: Any place that has decent beer, low levels of noise, and good conversation.

What co-workers don’t know about me: I am just completing my seventh year as a volunteer for the C&O Canal Bike Patrol.

Favorite things to do on the weekends: I enjoy hiking anywhere along the 184 miles of the C&O Canal Towpath.

Favorite Book: “Huckleberry Finn”


Jennifer J. Griffin, associate professor of strategic management and public policy, presented, “Examining Global, Multi-Domestic and Transnational Corporate Responsibility Policies & Practices,” at the 12th annual International Conference on Reputation, Image, and Competitiveness in Beijing, China. Griffin also presented, “Global CSR: Current practices around the world” and “Issues Management: Tools and Techniques” as a faculty member at the annual Australian Centre for Corporate Public Affairs Institute at the University of Melbourne (Australia) in June 2008.

Stuart E. Levy, assistant professor of tourism studies, presented, “Consumer Traits, Motives and Mood: Influencers on Group Travel Evaluations” and “Consumer-to-Consumer Interactions During Group Travel Experiences: Assessing Motivations, Influencers, and Management Actions,” at the 2008 Academy of Marketing Science Annual Conference in Vancouver, Canada.

Robert Weiner, professor of international business, testified on oil markets and speculation before the UK Parliament Treasury Select Committee hearing on the regulation of oil markets on July 15. Weiner told the panel that while speculation has risen dramatically, there is no evidence that speculative behavior has played a meaningful role in oil price increases.

William C. Handorf, professor of finance, was the featured speaker at the Interagency Federal Deposit Insurance Corporation, Office of the Comptroller of the Currency, Office of Thrift Supervision and the Federal Reserve System Minority Depository Institutions national conference held in Chicago. His presentation was titled, “Opportunities in Today’s Economy.” (7/17)


Theodore Glickman, associate professor of management science, published, “Optimal allocation of risk reduction resources in event trees," in Management Science, (July 2008); “Optimal vendor selection in a multi-product supply chain with truckload discounts," in Transportation Research Part E: Logistics and Transportation Review (September 2008); and “Program portfolio selection for reducing prioritized security risks," in the European Journal of Operational Research (October 2008).

Getting Ink

Susan M. Phillips, dean of the GW School of Business, was interviewed by PBS’ Nightly Business Report about The S&P/Case-Shiller Home Price Indices and housing prices across the nation. Dean Phillips commented that while housing prices continue to fall in certain parts of the country, some cities are being hit harder than others.

Susan Aaronson, adjunct professor of strategic management and public policy, wrote an opinion piece titled, “Obama the optimist on trade” for the Financial Times. The article was about presidential candidates Barack Obama and John McCain’s positions on trade. “Press coverage and public rhetoric about trade lags reality. Clearly when we talk about trade agreements today we are talking about regulations that can affect productivity, investment levels, prices and other important economic factors. But trade agreements can also ensure that more people have access to more resources such as credit, education, safe food and healthcare as well as greater opportunities. While Mr. McCain sees trade agreements as a means of increasing the nation’s riches, Mr. Obama sees trade agreements as tools that can both empower individuals and help our trade partners improve governance.” commented Aaronson. (7/22)

James R. Bailey, the Tucker Professorial Fellow of Leadership and professor of management, was quoted in the SNL Financial article, “Yahoo board shake-up could alter governance enormously.” The story was about Yahoo and one of its investors, Carl Icahn’s proposed changes to Yahoo’s board of directors. “Throwing in three members which might not share that background that are coming with more of an Icahn-esque interest in value creation for shareholders as opposed to the protection and advancement of nonfinancial or nonprofit-oriented missions could be really profound in terms of the inner workings of the board and the

Robert Weiner, professor of international business, was quoted in The Herald article, “Oil price down, but MPs still want answers.” The article focused on how speculators are impacting the oil futures markets. “One of the main benefits of speculation is transferring the supplies from periods when they are particularly abundant to periods when they are expected to be scarce.” (7/16)

Class Notes

Earth Search Sciences Inc. announced the appointment of Luis F. Lugo, MBA ’96 and ESIA MA ’96, as the company’s CEO. Lugo brings experience in oil gas and other process industries.

Dr. James L. Burch, MS, ‘73, was awarded the international 2008 Jeoujang Jaw Award, by the Committee on Space Research. Burch is vice president of the Space Science and Engineering Division of Southwest Research Institute (SwRI). The award recognizes scientists who have “made distinguished pioneering contributions to promoting space research, establishing new space science research branches and founding new exploration programs.”

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