The George Washington University

School of Business: GWSB News

June 20, 2008

Welling Visiting Professorship

R. Edward Freeman, the Elis and Signe Olsson Professor of Business Administration at the Darden School of Business at the University of Virginia, has accepted a two-year appointment as a Welling Professor at the GW School of Business. Founded by former GW President Stephen Joel Trachtenberg in 1995, the Welling Professorships bring internationally-distinguished scholars to GW to deliver lecturers and interact with students and faculty. The professorship is named after James Clark Welling, who served as GW president during the last quarter of the 19th century.

Freeman, also serves as the Academic Director of the Business Roundtable Institute for Corporate Ethics, and heads Darden’s Olsson Center for Applied Ethics, one of the world’s leading academic centers for the study of ethics. “It is a great honor to be recognized by the institution of higher learning that George Washington envisioned. Leading executives recognize business success depends on the capacity of companies to create value for all of their stakeholders, especially in this era of an ever-flattening world,” said Freeman.

Freeman will work with Tim Fort, executive director of GWSB’s Institute for Corporate Responsibility (ICR). “The modern field of business ethics starts with Ed Freeman and no one has done more to lead, nurture, and shape contemporary ideas of corporate responsibility. Not only has his own work established the foundations of stakeholder theory, which has been the leading framework for corporate responsibility scholars, but his editorial leadership of book series at Oxford, Cambridge, and Yale University Presses has created the space for the field of business ethics to exist,” said Fort. “His coming to GWSB and ICR marks a terrific opportunity for us to learn from the best in our efforts to establish our own leadership in the field of corporate responsibility.”

Freeman also teaches religious studies and is a faculty advisor to UVA’s Institute for Practical Ethics. He is an adjunct professor of Stakeholder Management at the Copenhagen Business School in Denmark. Freeman taught at the University of Minnesota and The Wharton School, University of Pennsylvania, before assuming his appointment at the Darden School.

Student-Run Business Cashes in on GW Pride

(left to right) Josh Frey, Nate Andorsky, Tom McDougall

Since its official opening in January, Colonial Promos is cashing in on the GW logo by offering custom-made Colonial apparel and promotional products. “Colonial Promos has the ability to provide promotional products to every single GW School, department, and student organization.” said Nate Andorsky, Colonial Promos general manager and GWSB undergraduate student.

The student-run company is licensed by the University and has a partnership with the Business School’s Center for Entrepreneurial Excellence (CFEE). Colonial Promos parent company, On Sale Promos (OSP) has an exclusive agreement with CFEE to help build and develop the company. This includes setting up the infrastructure and backend to the business, as well as training the students on how to sell and market the products, and manage the day-to-day business. OSP has a similar relationship with the University of Maryland and its Dingman Center for Entrepreneurship. Twenty percent of Colonial Promos’ gross profits are reinvested in CFEE for student scholarships and new student ventures.

Tom McDougall, BBA, ‘07, mentors and trains Colonial Promos’student employees. He works full-time as a sales manager for OSP. McDougall says one of the goals of Colonial Promos is to integrate the business into the GWSB teaching curriculum. “We believe that a well-rounded business education needs to take place inside and outside of the classroom. Students learn certain skill sets inside the classroom, but these skills are only valuable if they can apply them in the real business world,” said McDougall. “We provide the tools and support necessary to allow students to gain a complete business education.”

According to Andorsky, more than 90 percent of GW student organizations and departments within the various schools purchase products with the GW logo, and he’s hoping those organizations will make their purchases through Colonial Promos. “If they have the need, then why not place their orders with Colonial Promos and directly support the students’ learning process and education, as well as funnel their business back into the GW market place.”

Some of the company’s current GW customers include, the Business School, Sigma Alpha Mu, Delta Sigma Pi, Mount Vernon Campus Life, and the GWSB Finance Club. Colonial Promos has also provided promotional products for GW alumni groups, CFEE, and the Colonial Inauguration.

Company officials are actively recruiting student interns and employees for the 2008-2009 academic year. The sales team hopes to create a continuity model that will allow them to pass the business down from one graduating class of managers to the next, to ensure they hold true to their motto — “By GW Students for GW Students!”

To learn more about Colonial Promos visit or contact Nate Andorsky at or 443-864-3203.

GW-CIBER Holds Training Workshop for University Educators

The GW Center for International Business Education and Research (CIBER) hosted a training workshop entitled, “Succeeding in Emerging and Developing Markets Understanding How Institutions Impact Firms and Managers,” June 3rd-7th. Faculty and doctoral students from around the world participated in the workshop, which was led by Liesl Riddle, GW associate professor of international business and international affairs. Workshop participants represented a broad array of disciplines, including: economics, finance, international business, management, political science, and public policy.

The workshop provided participants with an in-depth understanding of how the institutional environments in emerging and developing countries create both obstacles and opportunities for firms and managers. A broad range of issues were addressed, including: corruption, access-to-credit, privatization, social divisions and civil strife, and the important roles that non-governmental organizations (NGOs), social entrepreneurs, and diaspora communities play in shaping institutions in these countries.

Guest speakers from the Washington, D.C. business arena, NGOs, and policy community shared their insights and experiences with workshop participants. Rex Pingle, CEO of PMD International; Bill Drayton, CEO of Ashoka; Salvatore Pappalardo, COO of the Grameen Foundation; Michael Fine, director of private sector initiatives, Transparency International; Harold Rosen, director, grassroots business initiative, International Finance Corporation (IFC); and Wade Channell from the U.S. Agency for International Development (USAID) were among the featured speakers. Jorge Rivera, GW associate professor of strategic management and public policy, organized and led a panel discussion on “Environmental Management.” That panel included several prominent leaders in the field, including Dr. Sudeshna Ghosh Banerjee, The World Bank; Dr. Peter Balint, George Mason University, Dr. Alvaro Umana, United Nations Development Programme, and Patricia Zurita from Conservation Stewards Network.

Several GW faculty members presented their research at the workshop. Meghana Ayyagari, assistant professor of international business and international affairs, discussed “The Challenges of Accessing Financial Capital.” Jennifer Spencer, associate professor of international business, presented her work on “The Impact of Multinational Enterprises.” “The Obstacles and Opportunities of Privatization” was the topic of the presentation given by Robert Weiner, professor of international business and international affairs. Timothy Fort, Lindner-Gambal professor of business ethics, gave a presentation entitled, “Moral Maturity, Peace through Commerce, and the Partnership Dimension.” Stephen Smith, professor of economics and international affairs, and Jennifer Brinkerhoff, associate professor of public administration, international business, and international affairs, presented their work on NGOs and diaspora communities in emerging and developing countries.

The workshop was co-sponsored by CIBER organizations at Duke University, Temple University and the University of Maryland.

Sustainability Task Force Completes Review

The GW Presidential Task Force on Sustainability, co-chaired by Mark Starik, professor and chair of strategic management and public policy in GW’s School of Business, and Lew Rumford, GW’s senior advisor for business development, submitted its report to President Steven Knapp. The task force spent the academic year evaluating GW’s existing academic and administrative programs and developed recommendations addressing the following areas: energy conservation, resource and waste management, sustainability awareness, research programs, learning/curricular opportunities, procurement policies, and service initiatives and partnerships.

“I am very pleased and proud to have been part of one of our university’s most exciting efforts in many years to help advance the vitally important concept and practice of sustainability,” said Starik. “Our stakeholder groups were well represented and worked together in this process, and the resulting report and white papers present a wide variety of visionary and common sense sustainability solutions. The GW community can continue to work with all interested parties, inside and outside the university, to help us bring these ideas to life and to integrate them in GW’s leading efforts to improve both individual and societal long-term quality of life.”

The GW Presidential Task Force on Sustainability Report and Recommendations, along with subcommittee white papers, is available online at

Angel Investing

By Leah Kuppersmith

Eric Lund and Ahmed Mady present their business plan for Vault Enterprises to a group of Angel Investors.

On May 22nd, GWSB and the GW School of Engineering and Applied Science (SEAS) hosted the Angel Investing Mini-Workshop. Local entrepreneurs presented their business plans to Angel Investors with the goal of receiving funding for their business ventures. Three of the 12 businesses that presented, were founded by GW alumni. The presentations included an online business portal and a fitness company for young adults.

Dameon Philpotts, MBA,’08, and Spencer McIntosh, BBA,’08, presented their product, Campus Pump, which they created as the first nutrition and fitness company that focuses on young adults. Philpotts and McIntosh believe Campus Pump will leverage the popularity of social-networking and cutting-edge technology to establish a powerful network of fitness and nutrition-minded individuals.

Eric Lund, BBA,’05, and Ahmed Mady, BS,’05, co-founders of Vault Enterprises, developed an online business portal that connects current and potential business partners. The Portal’s service digitizes and optimizes traditional networking and referral management practices with a built in customer relationship management (CRM) system. Lund and Mady say this will benefit users by allowing them to efficiently source more qualified business leads and thus make more money. The users of their product will be able to conduct business globally, 24 hours a day, and free of charge.

The Angel Investing Mini-Workshops are held twice a year; one in the fall semester and one in the spring semester. To attend or participate in a future workshop, please contact, Leah Kuppersmith, of the GWSB Office of Development and Alumni Relations at 202-994-8157.

Duquès Hall Goes Wireless

Duquès Hall is one of more than ten buildings on campus that will be become wireless hotspots by August 30, as part of the GWireless project. Technicians have installed more than 2,000 wireless access points (WAPs) across the Foggy Bottom Campus and expect to complete the process over the next two years.

The WAPs will be placed in specific areas to create an uninterrupted signal with full roaming capabilities. Gelman Library served as the pilot building for the GWireless Initiative when it went completely wireless in 2007.

GWSB Students Ace Awards

Several School of Business students were granted prestigious awards for their hard work. Alyscia Eisen was named a Presidential Administrative Fellow; Nasreen Mustafa was awarded a Fulbright Scholarship; and Haviland Rummel was the winner of the Yoshiyama Business in Society Fellowship.

“There is more of a need than ever for businesses to explore new approaches,” said Haviland Rummel, a School of Business MBA student and one of the two recipients of the first annual Yoshiyama Business in Society Fellowship. “I’m looking forward to learning what companies are doing now, what they need to do in the future, and how they can do it better.” Haviland, will earn her MBA in 2009.

The fellowship was made possible by a generous gift from the family of the late Hirokichi Yoshiyama, former Chairman of Hitachi, Ltd. Net Impact, an international nonprofit creating a community of new leaders who use business to improve the world, is a co-sponsor of the fellowship.

They were chosen for their commitment to using the tools of a graduate business education for the betterment of society. Yoshiyama Fellows will be fully integrated members of The Hitachi Foundation team at its Washington D.C. headquarters. They will work extensively on special projects to advance the role of business in society and the broader mission of the Foundation. The summer program lasts eight weeks and includes a $6,000 stipend.

Nasreen Mustafa, BBA, Accountancy, ’08, is one of 11 of graduates from GW to receive a Fulbright award to conduct research and teach outside of the United States. The Fulbright Program is widely considered the world-renowned international education program in the United States.

With her Fulbright award, she will study how Islamic finance and banking initiatives work to promote economic development among marginalized Muslims in the Philippines. She hopes to apply her Fulbright-funded research in the Philippines to a master’s thesis in finance at GW.

The Fulbright Program was established in 1946 by GW alumnus Sen. J. William Fulbright (D-Ark.), JD ’34, LLD ’59. The goal of the program is to increase mutual understanding between people in the United States and other countries through the exchange of persons, knowledge, and skills. Recognized as the flagship program in international exchange, the Fulbright Program is sponsored by the U.S. Department of State’s Bureau of Education and Cultural Affairs with financial support from Congress.

Alyscia Eisen, BBA,’08, is one of eight GW graduates named as a Presidential Administrative Fellow. During the next two years, the fellows will pursue master’s degrees at GW and secure a job placement with an administrative department at the university. The GW Presidential Administrative Fellowship also provides full tuition and a housing stipend.

Eisen was captain of the GW cheerleading team, a GW 101 mentor, and a community facilitator. She was also involved in the Finance and Investing Club and the Pre Law Fraternity. Eisen worked with the Washington Nationals as a part of their spirit team — the NAT Pack; served as a student-peer preceptor for an undergraduate business writing class; and worked as a law clerk and marketing assistant for Simeon and Miller. Eisen’s fellowship placement is with Financial Emergency Emergent Issues Team (FEET), and her masters program is in organizational management.

In its 19th year, the Presidential Administrative Fellowship program was created in 1989 to offer graduating seniors an opportunity to gain valuable educational and professional experience. In addition to their work placements, fellows also serve on committees, help with community service projects, and participate in alumni activities and other university initiatives. The program is designed to benefit both the fellows and the university through academic, professional, ambassadorial, philanthropic, and personal contributions.

Jillian Krupski Named Assistant Director of Development

Jillian Krupski has been promoted to Assistant Director of Development for GWSB.

While pursuing her master’s degree in Museum Studies, Jillian managed the 50+ member Dean’s Board of Advisors for the School of Business. She was instrumental in the installation of the donor wall in Duquès Hall.

Jillian was responsible for collections management for the Non-Vertebrate Paleontology Laboratory at the Texas Memorial Museum, the University of Texas at Austin before joining GW. She also worked with Americorps as a firefighter. She holds a BA in Anthropology, with minors in Geology and Spanish, from the State University of New York at Geneseo. Last month, Krupski completed a master’s in Museum Studies with a concentration in Public Administration at GWU.

George Washington School of Business Hosts Russian Forum

Panelists participate in forum entitled, “Everything you wanted to know about doing business in Russia.” The program was hosted by the GW Center for International Business Education and Research (CIBER).

Getting to Know: Polly Rodriguez

Title: Part-time faculty

Job Duties: Facilitate the online Masters program with the Department of Tourism and Hospitality Management (AMTA).

Years at GW: Eight, I have also taught undergraduate courses on campus.

Best part of working for the GWSB: Flexible, distance technology and pedagogy, collaborating with colleagues for ideas, and implementing student feedback for quality program-and-course delivery

Favorite place on campus: Bertucci’s (on the edge of campus).

What co-workers don’t know about me: I’m crazy about food, travel, and gardening. Family: I am a fourth generation native Washingtonian with two brilliant and gorgeous daughters, and one just graduated from the architecture program at Catholic University—one less student in the family!

Favorite things to do on the weekends: Hill walking in the Wicklow hills outside of Dublin.

Favorite Book: Lonely Planet’s Guide to .......just about anywhere


Vanessa G. Perry, assistant professor of marketing, presented, “Dreaming or Drowning? The Big Picture and the Fine Print in Mortgage Advertising,” at the Federal Trade Commission Consumer Information and Mortgage Conference, in Washington, D.C., on May 29, 2008; “Holding Back the Years: Financial Planning, Financial Literacy, and Aging,” at the 2008 American Marketing Association Marketing and Public Policy Conference, in Philadelphia, Pa., on May 30; and “Mortgage Messages: An Analysis of Advertisements for Mortgage Loan Products,” presented at the 2008 American Marketing Association Marketing and Public Policy Conference, in Philadelphia, Pa., on May 31 (co-presented with Carol M. Motley).


Vanessa G. Perry, assistant professor of marketing, recently published, “Is Ignorance Bliss? Consumer Accuracy in Judgments About Credit Ratings,” in the Journal of Consumer Affairs, vol. 42 (2), pp. 189-205, and “Where Credit is Due: The Psychology of Credit Ratings,” in the Journal of Behavioral Finance, vol. 9 (1), pp. 15-22.

Stuart Umpleby, professor of management, published, “Adopting Service Learning in Universities around the World,” in the Journal of the World Universities Forum, 2008. Volume 1, Issue 2, pp.39-48 and in the South East European Journal of Economics and Business, Vol. 2, No. 2, November 2007, pp. 69-74. The paper was co-authored with and Gabriela Rakicevik, a former visiting scholar from Macedonia.

Getting Ink

Susan M. Phillips, dean of the GW School of Business, was quoted in the Wall Street Journal article, “Fed Governor Mishkin Will Step Down, Vacancies May Offer Rare Opportunity for Next President.” The next U.S. president could impact regulatory policy significantly by appointing four of the seven total Federal Reserve governors. The Board had two vacant seats when Federic Miskin announced recently that he would leave Aug. 31, and Randall Kroszer, whose term expired in January, is expected to be replaced. Ben Bernanke’s term as chairman of the Federal Reserve runs out in 2010, and there’s no guarantee that either a Republican or Democratic president would reappoint him. Phillips explained that this scenario would probably have little effect on monetary policy, but, “Four new governors will make a difference, there’s not doubt about that,” said Phillips, “the places that people tend to differ on political lines tend to be in the regulatory arena.” (5/29) Dean Phillips was also quoted in the Chattanooga Times Free Press article “Chattanooga: Former Fed member visiting city today.” Phillips commented on recent actions by the Fed’s current members. “I think the Fed has been very creative in identifying particular markets where there have been real constrained credit conditions and tried to address those piece by piece. (The current Fed has) lowered interest rates, which lowers the cost of money, but we still have a fragile market situation. But I think that the actions they have taken have helped,” said Phillips. (5/27)

Susan Aaronson, adjunct professor of strategic management and public policy, was quoted in the article, “Roundtable: U.S. Trade Policy under the Next President,” published in the online magazine, Policy Innovations. The article was about, how U.S. trade policy should evolve under the next presidential administration. “Trade policy is not the only public policy that needs reworking to satisfy public concerns. The United States and other governments must reform a wide swath of public policies. Investors will go where the skills, infrastructure, and incentives are most attractive and most effective,” said Aaronson. (5/27). Aaronson was also interviewed on the radio show “Corporate Watchdog Radio,” about her book, “Trade Imbalance: The Struggle to Weigh Human Rights Concerns in Trade Policymaking.” (5/28)

Lisa Delpy Neirotti, associate professor of tourism and sport management, was interviewed by Voice of America reporter Susan Logue about calls for boycotting this year’s Olympic Games in Beijing. In the piece, which aired on the VOA series “American Life,” Neirotti commented that China has changed dramatically and is using the Games to showcase the country to the rest of the world. “They are welcoming the world, because for so many years they were NOT welcoming the world,” she says. “They have built many hotel rooms, and they are very happy to have tourists come to Beijing and come to China. And I think their primary emphasis - it’s not political - if anything, it’s economic.” The television version of the story aired in Mandarin, Russian, Bosnian, and Serbian. The radio story was broadcast in Croatian, Mandarin, and English.

Assistant Professor of Marketing Vanessa G. Perry’s, recently published article, “Is Ignorance Bliss? Consumer Accuracy in Judgments About Credit Ratings,” was mentioned in the Washington Post story, “Is Ignorance Bliss?” (6/5) and in the online publication, article, “People more likely to overestimate their credit quality.” (6/2) Perry also appeared on C-SPAN, where she discussed her publication, “Dreaming or Drowning? The Big Picture and the Fine Print in Mortgage Advertising.” (5/29)

Murat Tarimcilar, associate dean of graduate programs and associate professor of decision sciences, was quoted in The Greentree Gazette article, “Best Practice: MBA programs mandate study abroad.” The article was about MBA programs that incorporate study abroad requirements in their curricula. “Students cannot learn to do international business without having international business experience. All [GW] full-time MBA students will participate in an international residency, which provides an interactive close-up with the complexities of the global economy,” said associate dean Murat Tarimcilar, who himself has worked on four continents. (June 2008)

Class Notes

Toya L. Evans’, BSAA,’85, book “C’ing Your Way Clear: Every Woman’s Guide to Handling Life’s Storms,” was nominated for “Best Title/Non-fiction Book” by the Southeastern Virginia Arts Association (SEVAA).

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