The George Washington University

School of Business: GWSB News

April 25, 2008

Connecticut Banker and Business Communications Consultant Named as GW School of Business Celebration Speakers

Peyton R. Patterson, M.B.A.,’83, chairman, president and chief executive officer of NewAlliance Bancshares and NewAlliance Bank will deliver the 2008 GWSB graduate commencement address on May 16.

Patterson joined the former New Haven Savings Bank in 2002 as chairman, president and CEO. The following year, the Bank announced the simultaneous purchase of two Connecticut banks; Connecticut Bancshares (Savings Bank of Manchester) and Alliance Bancorp (Tolland Bank), as New Haven Savings converted to a publicly held institution. The combination of the three community banks in April 2004 then became NewAlliance Bank.

Patterson has nearly 25 years of commercial and thrift banking experience. In 2006, U.S. Banker magazine named her as one of the top 10 Banking CEO’s nationwide, and in 2004 and 2005, the magazine recognized her as the second most powerful woman in banking.

She serves on the boards of the Consumer Bankers Association, America’s Community Bankers, the Greater New York March of Dimes, Yale New Haven Hospital, and The Kenyon Review. She currently resides in Madison, Connecticut with her 10- year-old daughter, Kathleen.

Judith Muhlberg, a consultant for Gagen MacDonald, will serve as the keynote speaker for the undergraduate celebration. Muhlberg was responsible for developing a fully integrated communication and leadership plan for United Airline’s exit from bankruptcy, and was instrumental in managing the strategic communications for BASF’s largest acquisition. Currently, she is leading teams at Novartis Pharmaceuticals Corporation and Collective Brands, Inc.

In 2005, Muhlberg served as senior vice president of Sprint Nextel for six months, overseeing the merger communications of the two companies and leading a team of nearly 200 communicators. She was senior vice president of communications and a member of the company’s Executive Council at The Boeing Company. While at Boeing, she led a communications team of 250 members and, among many successes, directed a strategic global transformation of Boeing’s brand and image – from that of a commercial airplane manufacturer to a broad-based aerospace company with 150,000 employees.

She began her career in The White House during the Ford Administration, serving as an aide to two chiefs of staff and, later, as assistant to the director of the White House communications office.

Mulhberg’s daughter, Erika is a member of the GWSB Class of 2008. She will receive her B.B.A. in marketing and is active in GW Women in Business and Alpha Kappa Psi professional business fraternity.

GWSB Loses a Beloved Former Professor

Dr. Phillip D. Grub, 76, Aryamehr Professor Emeritus of Multinational Management, at The George Washington University School of Business, passed away April 14, 2008, after a long courageous bout with cancer.

Dr. Grub was born August 8, 1931 at the Grub homestead south of Medical Lake, Washington; he is survived by six brothers, numerous nieces and nephews, thousands of friends around the world and his loving friend and companion Pamela Petersen. “Phil had great wisdom, trust in the Lord and an enduring spirit true to the end,” said Petersen.

Dr. Grub’s connections to GW were longstanding. After graduating from Medical Lake High School, he went on to receive his B.A. in Economics (1953), and his B.Ed. (1953) from Eastern Washington University, with highest honors. He served two years in the U.S. army, returning to teach high school several years at Twisp and Mead. He received two Scottish Rite scholarships to attend GW; first for his M.B.A. (1960), and then for his D.B.A. (1964). Dr Grub was the Founding Director, of GW’s programs in International Business, which later became the GW Department of International Business.

Dr. Grub’s distinguished career included many honors, and his personal and professional travels took him to over 100 countries. He was named to the Aryamehr Chair in Multinational Management, established by the late Shah of Iran with a significant gift to the George Washington University, in 1974. On his trip to Iran, Dr. Grub and GW President Lloyd H. Elliott took along a baby lion cub as a gift to the Shah, which they kept in the hotel bathroom until the cub was accepted gratefully by the Shah. Dr. Grub held that endowed chair until his retirement in 1992, when he returned to Spokane and built a home where he resided until his death.

He was a Fellow of the Academy of International Business (AIB), and also served as President of AIB. He served as Honorary Professor, University of International Business and Economics, Beijing, China, since 1986. Dr. Grub held many visiting professorships in the U.S. and abroad stretching from Alaska to Ohio, and from China to Finland.

In the 1999 edition of “Who’s Who in International Business Education and Research,” Dr. Grub wrote: “At the onset of my career in academe in 1960, the ‘international’ focus was on exporting and importing,” but his focus expanded to encompass foreign investment and managing international operations. Within a decade, “…global business had begun to change rapidly and my interests began to focus on foreign direct investment and its role in nation building, particularly in those nations transforming from communist to market-oriented economies.” He concentrated on emerging Asian economies and regionalization, particularly within the Pacific Rim.

Dr. Grub considered his primary contribution to international business education; he wrote, “taking the lead in developing a strong program in international business at George Washington University at all levels; holding initial Academy of International Business meetings outside the USA in Egypt (1975) and Korea (1977).” Most of all in working with colleagues and students he strove to bring, “A healthy mix of pragmatism into the courses I teach, which could be applied in the real world and better prepare students to embark on challenging international business careers.” His colleagues added that he tirelessly aided and supported students in professional and personal ways, helping many students obtain scholarships and land jobs, and ensuring that foreign scholars were hosted by local families at Thanksgiving and other holidays.

Dr. Grub’s family requests that, in lieu of flowers, donations be made in his name to The Shriner’s Children’s Hospital of Spokane, P.O. Box 2472, Spokane, Washington 99210-2472 -- or the charity of your choice. A memorial service will be held, Wednesday, April 23, in Cheney, Washington, at the Cheney Funeral Parlor. Contacts for condolences are: Carl B. Grub, P.O. Box 220 Medical Lake, Medical Lake, Washington, 99022 – or Pamela Petersen, 133 Olive Street, Los Gatos, CA 95030.

The GW School of Business established the Phillip D. Grub Professorship in International Business last fall in honor of Dr. Grub and in recognition of his outstanding and lasting influence on the School of Business; the Grub Professorship is built on the previously established Grub Fellowship, which was established by gifts from alumni and corporations upon Dr. Grub’s retirement from GW. The Professorship will be one of the highest honors bestowed upon an outstanding faculty member. For more information contact: Cheryl Bratz at

Dedication of Jerry Harvey Room

The GW School of Business dedicated the “Jerry Harvey Room” on April 20. The room is located on the fourth floor of Duquès Hall. Harvey served as professor of management science at GW from 1971-2001. He has served as a consultant and speaker for industrial, government, religious, and voluntary organizations. He has published numerous articles in professional journals and is the author of two books; “The Abilene Paradox” and “How Come Every Time I Get Stabbed in the Back, My Fingerprints are on the Knife?” Harvey is currently involved in research focusing on ethical, moral, and spiritual issues of organizations.

Motivated by GWSB Class, Student Markets Fuel Economy Improving Motor Oil

This past summer, while in London, completing professor Jennifer Griffin’s “Corporate Social Impact: Comparing UK and U.S. Corporate Policies and Practices” course, student, Shonodeep Modak, M.B.A., ’07, became inspired. The course was designed to expose students to the theory and practice of why and how modern organizations create value in the context of rapidly changing social expectations. “I learned that corporations can leverage their strengths and competitive advantage strategically, and bring about positive social impact without hurting financial performance,” said Modak.

While completing his M.B.A., Modak saw several emerging trends, an increased focus on global climate change, rising fuel prices, changing government policy, and growing consumer receptivity to products that improve gas mileage and he decided to make a difference. Collaborating with ExxonMobil’s research and engineering department, he helped develop Mobil 1 Advanced Fuel Economy motor oil; a product line of fully synthetic, high-performance motor oils that enable automobile engines to operate more efficiently, thus increasing fuel economy.

“In addition to saving consumers fuel costs, if just one-third of U.S. motorists reduced their gasoline consumption by two percent, almost one billion gallons of gasoline and eight million tons of carbon dioxide emissions would be saved annually. This would be equivalent to taking 1.5 million cars off the road,” commented Modak.

Students Raise Funds for African School

From left to right: Chad Latawiec; Lisa Grayson; GWSB Associate Dean Lawrence Singleton; Tom Foley; Raeling Kirk.

Tom Foley, project manager of his First Year Development Program (FYDP) group, successfully hosted a reception on April 9 to raise funds to benefit the Heritage Academy Schools in Ghana. The project was inspired by group member, Lisa Grayson, whose former high school teacher, a native Ghanaian, returned to Ghana to establish the schools. The event was co- sponsored by Alpha Kappa Psi. FYDP is a year-long course that introduces freshmen to the major issues and expectations of the business school and business professions. Community involvement is a key element of the program, with a service requirement in each semester.

Second Annual Real Estate Case Competition

REIDO panel of judges

GW’s School of Business (GWSB) recently hosted the second annual graduate real estate case competition. The competition, presented by GW’s Real Estate Investment and Development Organization (REIDO) and sponsored by Vornado/Charles E Smith and the Gould Property Company, awarded more than $20,000 in prize money.

Michael Shehadi, president and chief executive officer of Legum & Norman, and a GWSB adjunct professor, attended the event. “It was most gratifying to see ten prominent universities compete in GW’s Second Annual Real Estate Case Competition,” said Shehadi. “After viewing presentations from the finalist teams, two things were clear. First, that they all showed a full understanding of the complex real estate issues presented by the case and secondly, our industry has a lot of bright stars in the making.”

The case competition required participants to evaluate a property and make development recommendations for the corporate sponsors in Arlington, Va. Fifteen cross-functional teams from different graduate programs across the country each prepared an initial development proposal. Then, six of the teams were selected as finalists and asked to present their proposals to a panel of judges at the GW campus.

The finalists included two teams from University of Maryland, one team from the University of Cincinnati, two teams from Columbia University, and one team from the University of Virginia. The eight-judge panel was comprised of area stakeholders and real estate professionals from metro D.C.. The proposals were judged on their creativity, economic feasibility, and design.

First place was awarded to the team from the University of Maryland’s School of Architecture, Planning, and Preservation. In recognition of their outstanding efforts the team of six graduate students received $15,000 in prize money. Second place was awarded to the team from the University of Virginia’s Darden School of Business, which received $5,000 in prize money. Third place team, from Columbia University’s Business School, received $2,500.

The winning proposal, named the Roosevelt Gateway, recommended transforming a challenging urban redevelopment site in downtown Rosslyn, Va., wedged between service streets and the I-66 interstate into a functional mixed-use environment including a luxury hotel and street level retail. The proposal’s innovative idea to connect a pedestrian walkway to an underutilized national and local treasure, (Theodore) Roosevelt Island, was very well received.

REIDO is a student organization affiliated with the GW School of Business M.B.A. program. To learn more about REIDO, contact Andrew Fallon at

GWSB Team Wins B.B.A. Case Competition

The School also held the 15th annual International B.B.A. Case Competition in March. Eighteen schools from Asia, Europe, Canada, and the United States competed in the competition. The case client was the U. S. Patent and Trademark Office. The winner of the competition was the George Washington University team, followed by the University of Delaware, and Tennessee Tech University.

Business School Professors and Students Participate in the International Advertising Association World Congress

Dr. Salah Hassan welcomed delegates on opening day of the International Advertising Association's (IAA) World Educators Conference.
Participants from the 41st IAA World Educators Conference.

This year marks the 70th anniversary of the establishment of the International Advertising Association (IAA). Concurrently, the IAA held the 41st World Congress in Washington, D.C. Delegates arrived from around the globe representing 65 countries. The congress is considered the world’s largest international advertising and communications trade conference of leading agencies and research firms. Thirty complementary admissions were provided to GWSB students concentrating in marketing and communications. Several GWSB professors including, Lynda Maddox, professor of marketing and Marilyn Liebrenz-Himes, associated professor of marketing, served as panelists.

Marketing Professor Recognized by Smithsonian

During a special ceremony hosted at George Washington University, the Smithsonian’s National Museum of American History launched the seventh annual celebration of Jazz Appreciation Month (JAM). Dr. Salah Hassan, chair and professor of marketing, was recognized for his efforts to promote the National Museum of American History’s “Experience Jazz” international exhibit, during a visit to Egypt last month.

JAM is intended to draw public attention to the glories of jazz as both an historical and a living treasure. The idea is to encourage musicians, concert halls, schools, colleges, museums, libraries, and public broadcasters to offer special programs on jazz every April.

Panel About International Careers

Are you a GW undergraduate student interested in pursuing an international career? If so, you’re invited to hear from recent GW graduates and learn about the challenges and opportunities of embarking on an international career at the “Panel on International Careers.”

When: April 28, 2008 – 6:00-8:00 p.m.
Where: Duquès Hall, Room 451
Moderator: Liesl Riddle, assistant professor of international business & international affairs.
Panelists: Michael Schmitz (Romulus Global Issues Management), Tom McDougall (On Sale Promos) and Rafi Menachem (Grassroots Business Fund)

The event is co-sponsored by GW Center for International Business Education & Research (GW-CIBER) and GW-AIESEC (an international, non-political, non-profit, student-run, independent, education foundation). For more information on this event please visit: or contact GW-CIBER at: 202 994 3098.

Coffee With Dean Singleton

Students met with GWSB Associate Dean for Undergraduate Programs Larry Singleton at his second "Meet & Greet" event on April 10.

Dilthey Fellowship Awards

Susan Kulp (left), Isabelle Bajeux-Besnainou (right)

Congratulations to Susan Kulp, assistant professor of accountancy and Isabelle Bajeux-Besnainou, professor of finance, for receiving this year’s Dilthey Fellowship Awards. The awards come from internal sources of research funding available to the University.

Bailey Passes the Baton to Next Editor

from left to right: J. Ben Arbaugh, incoming AMLE editor-in-chief, Lee McKinster, AMLE managing editor, and James Bailey

After serving on the founding editorial team, as associate editor for three years, and as editor-in-chief for four years, James R. Bailey, the Ave Tucker Professorial Fellow of Leadership and professor of management, is passing on the leadership of the Academy of Management Learning & Education (AMLE). AMLE is one of the flagship journals of the Academy of Management with approximately 20,000 subscriptions. In its short history, AMLE has become an important scholarly outlet, having published several of the most cited papers in management and business. Bailey will remain editor-in-chief through the end of the year, but new submissions will be reviewed by the incoming editor, J. Ben Arbaugh in July.

GW-CIBER’s Global Business Project

Participants from the Global Business Project (GBP) hosted by GW-CIBER March 14-16.

Getting to Know: Helen Wirka

Title: Executive Aide, GWSB Office of Development & Alumni Relations

Job Duties: Coordinate office management; organize meetings; assist with briefings; answer alumni questions during Alumni Director’s absence; co-coordinate the “Angel Investing Mini-Workshop” event twice a year for GWSB in conjunction with the School of Engineering & Applied Science (SEAS).

Years at GW: 5.5 months

Best part of working for the GWSB: I’m from a liberal arts educational background (History), so I didn’t have a lot of business world knowledge coming into the School. I’ve really enjoyed everything I’ve learned, and feel like I’ve gotten a whole new education! And the people are great!

Favorite place on campus: Kogan Plaza, especially on days when they’re giving out free ice cream.

What co-workers don’t know about me: I really enjoy playing tennis.

Family: An older brother who lives in Chicago, an older sister who lives in Guanajuato, Mexico teaching English, and my dog who lives at home in Madison, Wisconsin where my mom and dad still live.

Favorite things to do on the weekends: Go to museums.

Favorite Book: “Persuasion” by Jane Austen

Favorite vacation spots: Wisconsin; Ireland; England; and Scotland.


Susan Aaronson, adjunct professor of strategic management and public policy, and Professor Michele Rioux (University of Quebec at Montreal ), convened the first international conference on how governments link trade and labor rights. The conference was attended by senior labor rights trade negotiators from the United States, European Union, Canada, New Zealand, Norway, Chile and Switzerland, as well as officials from the International Labor Organization, the World Economic Forum, and business and labor representatives.

Stuart Umpleby, professor of management, and Nikola Levkov, visiting professor from Skopje, Macedonia, presented, “How Service Learning is Conducted in a School of Business,” at the conference on Community Research and Learning, held at the University of the District of Columbia on April 19.


Sanjay Jain, assistant professor of decision sciences, published, “A Taxonomy of Homeland Security Modeling, Simulation, and Analysis Applications,” in the Proceedings of the 2008 Spring Simulation Interoperability workshop. The workshop is organized by Simulation Interoperability Standards Organization. The paper was co-authored with C.R. McLean and T. Lee of the National Institute of Standards and Technology

Stuart Umpleby, professor of management, published, “Three Theories for Interpreting Participatory Strategic Planning,” and “Improving Performance of Universities in Transitional Societies.” Both articles were published in Cybernetics and Systems 2008.

Getting Ink

Susan M. Phillips, dean of the GW School of Business, was mentioned in the New York Times article “Murdoch Moving to Buy Newsday for $580 Million.” The story mentioned Phillips role on the oversight committee that was created to protect the editorial integrity of The Wall Street Journal after it was purchased by News Corporation. “The committee members, are Susan M. Phillips, the dean of the business school at George Washington University; Thomas Bray, former editorial page editor of The Detroit News; Louis Boccardi, former chief executive of The Associated Press; Nicholas Negroponte, founder of the nonprofit association One Laptop Per Child; and Jack Fuller, a former president of the Tribune Publishing Company.” (4/23)

Phillips was also mentioned in an Editor and Publisher article, “WSJ Union Boss: Brauchli Was A ‘Buffer’ For Newsroom Independence.”

John Artz, associate professor of information systems & technology management, was interviewed by the GW Hatchet for a story about his Second Life computer summer course. In the article, “Business school offers class on creating a virtual world,” Artz commented, “This is the next step for Web technology. Today most companies have multiple sites. I think in the future, maybe within five years, every company will be on Second Life.” (4/14)

James R. Bailey, the Ave Tucker Professorial Fellow of Leadership and professor of management, was mentioned in Rural Telecommunications magazine’s “From the Editor” column. In her article, “Rock the Boat”, Communications Director Wendy Mann wrote, “Bailey stated that organizations that value sociability or social cultures — defined by high socialness and friendliness — deliver mediocrity because friends are less likely to hold one another to performance standards. According to Bailey, no one wants to fire their friends. This enables the status quo to continue indefinitely.” (March-April 2008)

Larry Yu, chair and professor of tourism & hospitality management, was quoted in the Washington Post article “Gaylord Luxury Hotel Wakes up to Unexpected Visitors: Mice.” “Larry Yu, a professor of tourism and hospitality at George Washington University, said that hotels normally have a “soft opening,” in which a few guests put the facility to the test. Gaylord opted for a full-scale “hard opening.” (4/10)

Class Notes

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