The George Washington University

School of Business: GWSB News

March 21, 2008

GW Named Among Top 50 “Best Values in Private Colleges” by Kiplinger’s Personal Finance

The George Washington University is ranked No. 47 on the Kiplinger Personal Finance’s 2008 Best Values in Private Colleges list. This marks the first time GW has made the list.

Selected from a pool of more than 1,000 private institutions, schools in the Kiplinger 100 were ranked according to academic quality and affordability — with quality accounting for two-thirds of the total. Regarding GW’s cost, the editors write, “Financial aid for students who qualify either for need-based or merit assistance brings the cost to a much more doable $32,000.” GW will provide $118 million in institutional financial assistance for undergraduates in 2008-2009.

“We are pleased that this listing highlights GW’s academic excellence as well our efforts to ensure the affordability of a GW education, particularly through our fixed-tuition program and our guaranteed financial aid packages,” said GW President Steven Knapp.

GW’s unique fixed-tuition/guaranteed financial aid program, in place since 2004, locks in the undergraduate tuition rate for up to five years. As a result, returning sophomores, juniors, seniors, and fifth-year undergraduates will experience NO tuition increase in the 2008-2009 academic year. Tuition for freshmen entering in fall 2008 will increase three percent, reflecting the current rate of inflation.

In conjunction with fixed tuition, the university will continue its guarantee that need- and merit-based institutional financial assistance will remain at the level awarded when a student enrolls. If a student demonstrates further need, the amount of aid could go up, but it will not go down.

For more information about the Kiplinger 100, visit

GW School of Business Teams with Smithsonian for Historic Visit to Egypt

R to L: Dr. Salah Hassan, Dr. John Hasse, and Dr. Ibrahim Hegazy during a reception hosted by the U.S. Embassy in Cairo

Dr. Salah S. Hassan, GWSB chairman and professor of marketing, joined a delegation from the Smithsonian Institution headed by Dr. Brent D. Glass, director of the National Museum of American History, on a historic visit to Egypt in February. The tour, entitled “Jazz on the Nile,” was conceived as a result of collaborative efforts between Dr. Hassan and Dr. John Edward Hasse, curator of American Music at the National Museum of American History. GWSB M.B.A. students designed a marketing-research study on jazz appreciation around the world to help the Smithsonian promote an international exhibition called Experience Jazz, projected to travel the world from 2010 to 2012.

“We are very pleased to be working with the Smithsonian on this exciting project. I hope and expect good things will result,” said Dr. Hassan. The M.B.A. students conducted five focus group sessions on participants from four international communities of Washington. “Our M.B.A. students designed three marketing management programs to attract funding from leading corporations, foundations, and individuals that will find this exhibition to be a platform for promoting cultural diplomacy and world peace,” added Hassan.

“Jazz on the Nile” is intended to draw the public’s attention to the glories of jazz as both a historical and a living treasure, and to the principles on which the music stands—freedom, cultural diversity, innovation, individuality and creative collaboration.

“We were pleased to extend our mission to Egypt,” said Glass. “We enjoyed sharing the compelling sounds of jazz with Egypt’s people and exposing their audiences to this significant piece of American culture. We welcomed this opportunity for cultural exchange.”

The visit was at the invitation of the Ministries of Culture and Tourism (Egypt), the Cairo Opera House, and the U.S. State Department.

Student Discovers the Power of Niche Marketing

When GWSB M.T.A. student Elliot Rozenberg (B.A.,’07) landed his first client, race car driver Evan Darling, he didn’t know the job would put him on the road to seeking a better future for gay athletes.

Darling, the only openly gay professional race car driver in the country, was having trouble finding an agent with whom he felt comfortable. Rozenberg was hired in January to handle all of Darling’s sponsorship and endorsement deals as well as public relations and fundraising. He had always wanted to be a sports agent. However, it was not until he did research on homosexuality in the world of sports that he realized that he wanted to specifically help gay athletes.

“It’s a very small niche; I would represent a straight athlete as much as I would a gay one. I would love for gay athletes to be as successful as straight ones,” said Rozenberg. “I want to try to help gay athletes feel comfortable coming out and making sure the sports world is comfortable with them, it all has to do with bettering the image.”

Rozenberg has already landed Darling a feature story on Darling, a professional race car driver in the Grand-Am circuit, is a member of the German Speed Merchants team. He has been honored by Out magazine in the “Out 100” issue.

Rozenberg will graduate from GWSB in the summer with his Master’s degree in Sports Management. The native New Yorker has spent three years working as the manager and handling some marketing tasks for GW’s women’s basketball team.

"Brandonomics" Seminar

Pecanne Eby, Founder of
Brand Mentoring

What makes a brand powerful and why is branding so popular, are some of the questions Pecanne Eby, the founder of Brand Mentoring, addressed during a GWSB seminar titled, “Brandonomics.” Pecanne is a former GWSB adjunct professor and has over 20 years of experience in the marketing industry. She has successfully developed, launched, revitalized and re-branded various organizations and products in the private, public, and non-profit sectors. The event was held on March 4, 2008 and was sponsored by the American Marketing Association.

GWSB Professor Emeritus Anthony J. Mastro Dies

Professor Anthony Mastro taught accounting and business administration at GWSB for more than 30 years. During that time he also served as chairman of the accounting department. He passed away on March 6, 2008. He is survived by his wife of 58 years, Genevieve; his sons, Robert and Brian; his grandchildren, Melissa Mastro and Geoffrey Mastro; and great grandchildren, Jackson Moran and Mac Mastro. Professor Mastro served a number of professional, consulting, public service, and educational tenures including: Presidencies of the American Institute of Certified Public Accountants, The National Association of Accounts, Board of Director member of the Archdiocese of Washington D.C. Board of Education, the Boys and Girls Clubs of Greater Washington Area, the Brookings Institute, and The World Bank. Funeral services were held on March 12 at Our Lady of Mercy Catholic Church in Potomac, Maryland.

Getting to Know: Tjai Nielsen

Title: Assistant Professor of Management

Job Duties: Teaching organizational behavior and change management in the M.B.A. program; organizational behavior and leadership in the E.M.B.A. program; and research methods and design in the doctoral program.

Years at GW: 3.5

Best part of working for the GWSB: Its potential and great colleagues.

Favorite place on campus: The Burro.

What co-workers don’t know about me: I would rather spend a cold, exhausted night in a tent on the side of a beautiful mountain than in a resort hotel.

Family: Sarah, my wonderful wife of five years; Evans, my spectacular three-year old daughter; and Søren, my relatively new and equally spectacular one-year old son. My parents and my sister (and her family) live in Charlottesville, Va. which is also my hometown.

Favorite things to do on the weekends: Just about anything outside with my family and exercise.

Favorite Book: This is a tough question, but a few come to mind: “Eiger Dreams” (Jon Krakauer); “Beloved” (Toni Morrison); “Cold Mountain” (Charles Frazier); “The Prophet” (Kahlil Gibran).

Favorite vacation spots: Chamonix, France; Cashiers, N.C.; Zermatt, Switzerland


James Bailey, professor of management, along with Eric H. Kessler, from Pace University, published the first handbook linking wisdom studies to business. “The Handbook of Organizational and Managerial Wisdom,” is a 579-page compendium of original essays by globally renowned business thinkers. The book systematically explores the characteristics of understanding, applying, and developing organizational and managerial wisdom.

Alexandre M. Baptista, assistant professor of finance, published, “Active Portfolio Management with Benchmarking: Adding a Value-at-Risk Constraint," in the Journal of Economic Dynamics and Control. The paper was co-authored with Gordon J. Alexander from the University of Minnesota. (March 2008).

Tjai M. Nielsen, assistant professor of management, published “Quantifying the Softer Side of Management Education: An Example Using Teamwork Competencies,” in the Journal of Management Education, vol. 31, pp.64-80. This article was recently recognized as one of the most cited articles in the Journal of Management Education in 2007. Nielsen also published “The Evolving Nature of Work Teams: Preparing for the Future,” in the Handbook of 21st Century Management published by Sage.”

Getting Ink

Susan M. Phillips, dean of the GW School of Business, had an in depth conversation with Teresa Tritch, of the New York Times editorial board, about the outlook for increased government regulation in the wake of the Bear Stearns affair. She was also interviewed by Darren Gersh of PBS’s Nightly Business Report, in a story that compares this week’s financial crisis to the Savings and Loan crisis in the 1990s. (3/19) Dean Phillips spoke to Vincenzo Sciarretta of the Italian business magazine Borsa & Finanza, about Bear Stearns and the Fed. (3/18). She was also quoted in the article, “Will Another Rate Cut Be Enough?” Phillips commented on the collapse of Bear Stearns. “The Fed realized how connected Bears Stearns is throughout the rest of the market. And so if there’s a freeze on assets we would have a really serious depletion of liquidity in the markets.” (3/18)

Susan Aaronson, adjunct professor of strategic management and public policy, wrote “Linking Trade and CSR in the Interest of Human Rights,” for BSR Weekly, a weekly newsletter from Business for Social Responsibility. Aaronson also wrote, “On Righting Trade: Human Rights, Trade, and the 2008 Elections,” for World Policy Journal. (Winter 2007/08)

Tjai M. Nielsen, assistant professor of management, was quoted in the Washington Business Journal article “Workplace Wisdom.” Nielsen offered his perspective on the pros and cons of executives incorporating business mantras into their work. (2/22)

Salah Hassan, professor and chair of marketing, was interviewed by Reuters about his role in originating the first visit of the Smithsonian to Egypt. The interview was subsequently aired on Al Jazeera television. He was also interviewed by Nile TV (the Egyptian national satellite news station) during the same trip.

Class Notes

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