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Cultural Heritage Tourism

Cultural heritage tourism is a special form of tourism that takes place in numerous venues including tours, festivals, cruises, reenactments, theme parks and the like. Cultural tourism includes museums, art galleries, concerts, and plays, whereas heritage tourism embraces the culture of an ethnic groups-whether it is Native American, Euro-American, African-American, or any of the myriad other ethnic backgrounds present in a region or destination. Cultural heritage tourism professionals frequently work with communities, helping them interpret, express and preserve their special history for visitors. These professionals may be involved in developing cultural heritage sites as well as planning and implementing interpretative programs. Cultural heritage tourism professionals may work with public agencies or non-profit organizations, such as museums and foundations that are interested in promoting cultural heritage preservation through domestic and international tourism. As such, it is important for cultural heritage tourism professionals to have knowledge and skills related to the historic preservation field as well as the business environment, with particular emphasis on marketing. There are also non-profit organizations in communities throughout the world, and particularly museums, which look to specialists in cultural heritage tourism to better manage and market their products and services. Large travel companies as well as non-profits in travel, also have a need for expertise in cultural heritage experts to develop and market cultural heritage tours programs.

Possible Courses:

  • TSTD 6277 – Event Management – An introduction to the theoretical and practical foundations of event management. Fundamentals of planning, budgeting, and evaluating events. Prerequisite: M.T.A. candidacy or permission of instructor. (Fall)
  • ANTH 220 – The Anthropology of Development – Theoretical perspectives that distinguish the contribution of anthropology to understanding processes of change in the Third World. Focus on health, population, environment, gender, and tourism issues. The role of anthropology in planning and implementing projects and policy. (Fall)
  • ANTH 222 – Anthropology of Tourism –Issues in development.
  • AMST 275 – Politics of Historic Preservation - Overview of the political issues, forces, events, and players that have shaped contemporary preservation practice, with an emphasis on public policy issues that have not been resolved and continue to confront preservation objectives. Prerequisite: Permission of instructor. (Spring)
  • AMST 276 – Economics of Preservation - Analysis of economic techniques and benefits used to encourage the retention and reuse of historic buildings and districts in the United States. Emphasis on revitalization of older commercial centers and the Mainstreet program. Prerequisite: Permission of instructor. (Spring)
  • AMST 277-278 – Historic Preservation: Principles and Methods – The scope and purpose of the preservation movement in the United States, with focus on developments since the 1960s. Preservation theories, attitudes toward the past and toward design, the intent and impact of legislation, approaches to documentation, the concept of significance, and preservation as an instrument of change. Same as Hist 277–78.
  • PAD 231 – Governing & Managing Nonprofit Organizations – Historical, legal, and social foundations of the nonprofit sector. Developing organizational strategy and capacity; managing staff, boards, and volunteers; financial management; fund raising, marketing, public advocacy, and other external relations; partnerships and entrepreneurial activities; measuring performance; and policy issues.
  • PAD 232 – Managing Fund Raising & Philanthropy - Fund-raising for nonprofit organizations and the management of relationships between donors and recipient organizations. Positioning the organization for fund raising; roles of staff and volunteers; principal techniques for identifying, cultivating, and soliciting donors; ethical principles; emerging trends; and relevant policy issues.
  • MGT 292 – Small Business Management – The start-up process and management of small firms. Field projects involve student teams as consultants to local businesses. Case studies. Emphasis on total customer service, international opportunities, and minority and women’s issues.
  • MSTD 203 – Fiscal Management of Nonprofit Organizations – Basic concepts of general accounting; fund accounting for nonprofit organizations; budgets and budget systems; use of the budget as a management tool; long-range planning; income sources; other financial management concepts. (Spring)
  • IBUS 275 – External Development Financing - Institutions, instruments, and theory of external development financing; financial flows to developing countries; development finance and the role of international and regional development banks; policies, methods, and practices of the World Bank, the IMF, and others; technical assistance, training, capacity building, and role of institutions in sustained development.