rss twitter LinkedIn Facebook YouTube Blogs

Recent Research Publications

Faculty Journal Publications

With Milena S. Nikolova (GWSB, Ph.D. 2009) assistant professor, American University in Bulgaria, Salah S. Hassan, professor of marketing, published "Nation branding effects on retrospective global evaluation of past travel experiences," Journal of Business Research, Volume 66, Issue 6, 2013, Pages 752-758. Consumers often base future decisions on retrospective evaluations of different complex series of past consumption events. Various factors shape these evaluations, leading to discrepancies between the actual experience and the retrospective global evaluation (RGE). Contemporary research studies found that the driver of future decision making is the retrospective global evaluation, and not the actual experience which signifies the need to examine the processes behind the shaping of retrospective global evaluations. This research paper focuses on generating a better understanding about how experiential branding efforts positively impact retrospective evaluations of past visitor experiences. Findings reveal positive brand communication increases the experiential value that travelers assign to past leisure trips. Brand exposure seems to have a positive polluting effect on previous travel experience's RGE strengthening positive behavior intentions. This finding reveals a potentially powerful opportunity to increase nation brand communication's effectiveness.

Salah S. Hassan, professor of marketing received the Literati Network Award for Excellence 2013. Every year Emerald Group Publishing invites each journal's Editorial Team to nominate what they believe has been that title's Outstanding Papers from the previous year (2012). Salah S. Hassan and Stephen Craft (GWSB, Ph.D. 2001), dean & professor of business, Michael E. Stephens College of Business, University of Montevallo published an article entitled "Examining world market segmentation and brand positioning strategies", Journal of Consumer Marketing, Vol. 29 Issue: 5 pp. 344 - 356, 2012. This paper examined the conceptual as well as empirical linkages between international market segmentation bases and brand positioning strategies. An empirical examination of an inventory of market segmentation factors in relation to four global strategic positioning decision options revealed practical implications for firms operating in increasingly globalizing markets. The two studies reported in this paper suggest that a combined use of macro and micro-bases to segment world markets is significantly linked to the perceived positioning strategies of global top brands, whereas firms seeking more localized positioning strategies use only micro-bases to segmentation decisions. The conceptual and empirical findings reported in this paper pave the way for embarking on promising and relevant future research that is needed to substantiate and enrich the academic understanding and managerial practice of segmentation and strategic brand positioning decisions in world markets. For a limited time, this article is available for free downloading:

http://www.docstoc.com/docs/143377430/INT-MKT-Article-Segmentation---Examining-world-market-segmentation-and-brand-positioning-strategies

Achrol, Ravi S. (2012), “Slotting allowances: a times series analysis of aggregate effects over three decades,” Journal of the Academy of Marketing Science , Forthcoming.

Kotler, Philip and Ravi S. Achrol (2012), “Marketing’s Phantom Zone: The Poor,” Markets, Globalization & Development Review , Forthcoming.

Achrol, Ravi S. and Kotler, Philip (2012), “Frontiers of the Marketing Paradigm in the Third Millennium,” Journal of the Academy of Marketing Science , 40 (1), 35-52.

Shamma, Hamed, Robert F. Dyer and Marilyn Liebrenz-Himes (2011), “Customer Relationship Management in Professional Service Organizations: An Application to the Building Industry,” International Journal of Customer Relationship Marketing and Management, 2 (2), 1-15.

Chen, Hua, Sung H. Ham and Noah Lim (2011), "Designing Multiperson Tournaments with Asymmetric Contestants: An Experimental Study," Management Science, 57 (5), 864-883. Equal Authorship.

Lim, Noah, Michael J. Ahearne and Sung H. Ham (2009), "Designing Sales Contests: Does the Prize Structure Matter?" Journal of Marketing Research, 46 (3), 356-371.

Shamma, Hamed and Salah S. Hassan (2011), “Integrating Product and Corporate Brand Equity into Total Brand Equity Measurement,” International Journal of Marketing Studies, 3 (1), 11-20.

Hassan, Salah S., Maha Mouradand Ahmed H. Tolba (2010), “Conceptualizing the influence of lead users and opinion leaders on accelerating the rate of innovation diffusion,” International Journal of Technology Marketing, 5 (3), 203-218.

Hassan, Salah S. (2009), “LEADING EDGE: Companies have a lot to gain from leading-edge users. Just ask Apple,” Gulf Marketing Review , (June-August), 32-34, (Non-refereed).

Shamma, Hamed and Salah S. Hassan (2009), “Customer and non-customer perspectives for examining corporate reputation,” Journal of Product & Brand Management, 18 (5), 326-337.

Tolba, Ahmed and Salah S. Hassan (2009),”Linking customer-based brand equity with brand market performance: a managerial approach,” Journal of Product & Brand Management, 18 (5), 356-366.

Hassan, Salah S. (2008), “Bringing Lead-User Innovations to the Market: Research and Management Implications,” SAM Advanced Management Journal , 73 (4), 51-58.

Sirgy, Joseph, Dong-Jin Lee, Stephen Grzeskowiak, Jean-Charles Chebet, J.S. Johar, Andreas Hermann, Salah Hassan … Jordi Montana (2008), “An Extension and Further Validation of a Community-based Consumer Well-being Measure,” Journal of Macromarketing , 28 (3), 243-257.

Hassan, Salah S. and Stephen H. Craft (2005), “Linking global market segmentation decisions with strategic positioning options,” Journal of Consumer Marketing , 22 (2), 81-89.

Krasnikov, Alexander ,Satish Jayachandran and V. Kumar (2009),“The Impact of Customer Relationship Management on Cost and Profit Efficiencies: Evidence from the U.S. Commercial Banking Industry,” Journal of Marketing , 73 (6), 61-76.

Krasnikov, Alexander ,Saurabh Mishra and David Orozco(2009),“Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical Evidence,” Journal of Marketing, 73 (6), 154-166.

Krasnikov, Alexander and Satish Jayachandran (2008), “The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance,” Journal of Marketing, 72 (4), 1-11.

Levy, Stuart E. & Donald Getz (forthcoming), "An Exploration of Social Stimuli Influencing the Student Sightseeing Tour Experience," Tourism Review International.

Levy, Stuart E. & Sun-Young Park (2011), "An Analysis of CSR Activities in the Lodging Industry," Journal of Tourism and Hospitality Management, 18 (1), 147-154.

Levy, Stuart E., Donald Getz & Simon Hudson (2011), "A Field Experimental Investigation of Managerially Facilitated Consumer-to-Consumer Interaction," Journal of Travel and Tourism Marketing, 28(6), 656-674.

Levy, Stuart E. & Donald E. Hawkins (2010), "Peace through Tourism: Commerce Based Principles and Practices," Journal of Business Ethics, 89, 569-585.

Levy, Stuart E. (2010), "The Hospitality of the Host: A Cross-Cultural Examination of Managerially Facilitated Consumer-to-Consumer Interactions," International Journal of Hospitality Management, 29(2), 319-327.

Blain, Carmen, Stuart E. Levy & J.R. Brent Ritchie (2005), "Destination Branding: Insights and Practices from Destination Management Organizations," Journal of Travel Research, 43(4), 328-338.

Henning, G. Keith, Stuart E. Levy & J.R. Brent Ritchie (2005), "An Inquiry into the Nature and Composition of Tourism, Leisure and Hospitality Research," Tourism, 53(3), 187-203.

Levy, Stuart E. & Derek N. Hassay (2005), "Visitor Communities," Journal of Hospitality and Leisure Marketing, 12(4), 57-72.

Shamma, Hamed, Robert F. Dyer and Marilyn Liebrenz-Himes (2011), “Customer Relationship Management in Professional Service Organizations: An Application to the Building Industry,” International Journal of Customer Relationship Marketing and Management , 2 (2), 1-15.

Maddox, Lynda M. and Douglas M. Sanford Jr. (2006), “Quality or Context? The Management of Interpersonal Relationships in Korea and the US,” Academy of Taiwan Business Management Review.

Maddox, Lynda M. and Wen Gong (2005), “Effects of URLs in traditional media advertising in China,” International Marketing Review , 22 (6), 673-692.

Gong, Wen and Lynda M. Maddox (2003), “Measuring Web Advertising Effectiveness in China,” Journal of Advertising Research , 43 (1), 34-49.

Perry, Vanessa Gail and Joyce Wolburg (2011), “Aging Gracefully: Emerging Issues for Public Policy and Consumer Welfare,” Journal of Consumer Affairs, 45(3), Fall, 365-71.

Perry, Vanessa G. and J.D. Lee (2012), "Shopping for a Home VS a Loan: The Role of Cognitive Resource Depletion," International Journal of Consumer Studies, Special Issue on Consumer Issues in Credit, Debt and Financial Literacy, Forthcoming.

Perry, Vanessa G. and Pamela M. Blumenthal (2012), "Understanding the Fine Print: The Need for Effective Testing of Mandatory Mortgage Loan Disclosures," Journal of Public Policy and Marketing, Forthcoming.

Motley, Carol M. and Vanessa G. Perry (2012), "Living on the Other Side of the Tracks: An Investigation of Public Housing Stereotypes," Journal of Public Policy and Marketing, Forthcoming.

Seo, Joo Hwan, Vanessa G. Perry, David Tomczyk and George Solomon (2012), "Who Benefits Most? The Effects of Managerial Assistance on Low Versus High Performing Small Businesses," Journal of Business Research, Forthcoming.

Perry, Vanessa Gail (2012), "Charging Ahead: An Exploratory Study of Financial Decision-Making among Millennial Consumers," in Consumer Knowledge and Financial Decisions, Douglas Lamdin, ed. New York: Springer, 129-144.

Perry, Vanessa G. and Carol M. Motley (2010), “Dreams and Taboos: Home Loan Advertising in the United States and Saudi Arabia,” Journal of International Consumer Marketing , 22 (2), 199-212.

Perry, Vanessa G. and Carol M. Motley (2009), “Where’s the Fine Print? Advertising and the Mortgage Market Crisis,” California Management Review , 52 (1), 29-44.

Perry, Vanessa G. (2008), “Acculturation, microculture and banking: an analysis of Hispanic consumers in the USA,” Journal of Services Marketing , 22 (6), 423-433.

Perry, Vanessa G. (2008), “Giving Credit Where Credit is Due: The Psychology of Credit Ratings,” Journal of Behavioral Finance , 9 (1), 15-21.

Perry, Vanessa G. (2008), “Is Ignorance Bliss? Consumer Accuracy in Judgments about Credit Ratings,” Journal of Consumer Affairs , 42 (2), 189-205.

Perry, Vanessa G. and Marlene D. Morris (2005), “Who is in Control? The Role of Self-Perception, Knowledge and Income in Explaining Consumer Financial Behavior,” The Journal of Consumer Affairs , 39 (2), 299-313.

Faculty Books and Book Chapter Publications

Achrol, Ravi S. (2012), “An Interview with Philip Kotler,” in Marketing Theory and Orientations: The Contributions of Marketing Legend Dr. Philip Kotler , Ravi S. Achrol, ed., Sage Publications, Forthcoming.

Achrol, Ravi S. (2012), “The Big Bang Theories of Philip Kotler,” in Marketing Theory and Orientations: The Contributions of Marketing Legend Dr. Philip Kotler , Ravi S. Achrol, ed., Sage Publications, Forthcoming.

Achrol, Ravi S. (ed.) (2012), “Marketing Theory and Orientations: The Contributions of Marketing Legend Dr. Philip Kotler,” Sage Publications, Forthcoming.

Kotler, Philip and Ravi S. Achrol (2012), “Marketing in the IIIrd Millennium,” in Marketing Theory and Orientations: The Contributions of Marketing Legend Dr. Philip Kotler, Ravi S. Achrol, ed., Sage Publications, Forthcoming.

Dyer, Robert, Marilyn Liebrenz-Himes and Salah S. Hassan (2009), “Global Exposure in Leading MBA Programs,” in Real Learning Opportunities at Business School and Beyond, Peter Daly and David Gijbels, eds. London, UK: Springer,179-194.

Dyer, Robert, Marilyn Liebrenz-Himes and Salah S. Hassan (2009), “Global Exposure in Leading MBA Programs,” in Real Learning Opportunities at Business School and Beyond, Peter Daly and David Gijbels, eds. London, UK: Springer,179-194.

Kotler, Philip, Kevin Lane Keller, Salah S. Hassan, Imad B. Baalbaki and Hamed M. Shamma (2012), "Marketing Management (Arab World Edition)," Pearson Publishing, Forthcoming.

Keller, Kevin, L., Ahmed H. Tolba, and Salah S. Hassan (2008), Strategic Brand Management: Building Measuring and Managing Brand Equity (3rd Edition) , Teaching Guide, Upper Saddle River, New Jersey: PEARSON/ Prentice Hall.

Shamma, Hamed and Salah S. Hassan (2008),“A Multiple Stakeholder Perspective for Measuring Corporate Brand Equity: Linking Corporate Brand Equity with Corporate Performance,” in Contemporary Thoughts on Corporate Branding and Corporate Identity Management , T. C. Melewar and E. Karaosmanoglu, eds. London, UK: Palgrave McMillan, 23-46.

Robles, Fernando and Marilyn Liebrenz-Himes (2011), “Subway International and the Global Fast Food Industry in the Asia-Pacific and Latin America,” in Casebase: Case Studies in Global Business, Miranda Herbert Ferrara ed. Cengage Gale, 167-196.

Dyer, Robert, Marilyn Liebrenz-Himes and Salah Hassan (2009), “Global Exposure in Leading MBA Programs,” in Real Learning Opportunities at Business School and Beyond, Peter Daly and David Gijbels, eds. London, UK: Springer, 179-194.

Perry, Vanessa Gail (2012), "Charging Ahead: An Exploratory Study of Financial Decision-Making among Millennial Consumers," in Consumer Knowledge and Financial Decisions, Douglas Lamdin, ed. New York: Springer, 129-144.

Chandra, Aruna, Pradeep Rau and John K. Ryans, Jr. (2011), India Business: Find Opportunities, Revised and Updated Edition, Paramount Market Publishing, Inc.

Faculty Published Conference Proceedings

Liebrenz-Himes, Marilyn, Robert F. Dyer and Hamed Shamma (2011), “The Electric Car’s Tortuous Journey,” paper presented at the Conference on the Historical Research and Analysis in Marketing, New York City, New York, (May 19-22).

Dyer, Robert F. and Marilyn Liebrenz-Himes (2011), “E Philanthropy Comes of Age,” paper presented at the 10th International Marketing Trends Conference, Paris, France (January 20-22).

Dyer, Robert F. and Marilyn Liebrenz-Himes (2010), “The Rise of E-Philanthropy through Mobile-based Contributions,” paper presented at the 2010 Direct/Interactive Marketing Research Summit, San Francisco, California (October 9-10).

Liebrenz-Himes, Marilyn L., Robert F. Dyer and Hamed Shamma (2009), “Diffusion of Innovations as Illustrated by Today’s Social Media Explosion: Did Rogers Know Best?” paper presented at the Conference on the Historical Research and Analysis in Marketing, Leicester University, Leicester, UK (May 27-31).

Dyer, Robert F. and Marilyn Liebrenz-Himes (2009), “The Growth of Global Exposure in MBA Programs,” paper presented at the Academy of Marketing Science Conference, Baltimore, Maryland (May 20-24).

Liebrenz-Himes, Marilyn L., Hamed M. Shamma and Robert F. Dyer (2008), “Heritage Branding – the Ultimate Brand Relationship Management,” paper presented at the Society for Marketing Advances Conference, St. Petersburg, Florida (November 4-9).

Liebrenz-Himes, Marilyn L., Hamed M. Shamma and Robert F. Dyer (2008),“Heritage Branding,” paper presented at the Academy of Marketing Science-Multicultural Conference, New Orleans, Louisiana (January 16-19).

Dyer, Robert F. , Marilyn L. Liebrenz-Himes and Hamed M. Shamma (2007),“An Examination of CRM Adoption in the Design and Build Industry,” paper presented at the Relationship Marketing Summit, Universidad Torcuato Di Tella, Buenos Aires, Argentina (December 13-16).

Liebrenz-Himes, Marilyn L., Hamed Shamma and Robert F. Dyer (2007),“Heritage Branding in a Global Context: Concerns and Challenges,” paper presented at the Association for Global Business, Washington, DC (November 15-17).

Liebrenz-Himes, Marilyn L.,Hamed Shamma and Robert F. Dyer (2007), “Heritage Brands—Treasured Inheritance or Over the Hill,” paper presented at the biennial Conference on Historical Analysis and Research in MarketingConference, Durham, North Carolina (May 17-20).

Shamma, Hamed, Robert F. Dyer and Marilyn Liebrenz-Himes (2006), “Customer Relationship Management in Professional Service Organizations: Factors Influencing CRM Adoption and Use in the Building Industry,” paper presented at the Society for Marketing Advances Annual Conference, Nashville, Tennessee (November 1-4).

Dyer, Robert F. ,Marilyn Liebrenz-Himes and Hamed Shamma (2006),“Societal Relationship Client Relationship Management for Professional Services Firms in the Design and Building Industry,” paper presented at the Society for Marketing Professional Services (October).

Shamma, Hamed M. and Salah S. Hassan (2010),“Integrating Product and Corporate Brand Equity into Total Brand Equity Measurement,” paper presented at the Academy of Marketing Science Annual Conference, Portland, Oregon (May 26-29).

Hassan, Salah S. and Philippe Duverger (2009),“How Do ‘Leading-Edge’ Opinion Leaders Bridge the Innovation Gap? Advancing a New Adopter Category,” paper presented at the Association for Consumer Research Annual Conference, Pittsburgh, Pennsylvania (October 22- 25).

Hassan, Salah S. and Philippe Duverger(2009),“The Moderation Effect of Opinion Leadership on Leading-Edge Users’ Innovativeness,” paper presented at the Academy of Marketing Science, Ruston, Louisiana.

Hassan, Salah S. and Phillippe Duverger (2007), “Bridging the Innovation Gap: From Leading-edge Users to Mass Market ,” paper presented at the World Conference on Mass Customization and Personalization, Cambridge, Massachusetts (October).

Shamma, Hamed M. and Salah S. Hassan (2007), “Corporate Brand Equity: Concept, Measurement and Relationship with Corporate Performance,” paper presented at the Academy of Marketing Science, Coral Gables, Florida (May 23-26).

Tolba, Ahmed H. and Salah S. Hassan (2006), “An Integrative Model for Measuring Customer-Based Brand Equity and Brand Market Performance,” paper presented at the American Marketing Association Summer Marketing Educators’ Conference, Chicago, Ilinois (August 4-7).

Liebrenz-Himes, Marilyn , Robert F. Dyer and Hamed Shamma (2011), “The Electric Car’s Tortuous Journey,” paper presented at the Conference on the Historical Research and Analysis in Marketing, New York City, New York, (May 19-22).

Dyer, Robert F. and Marilyn Liebrenz-Himes (2011), “E Philanthropy Comes of Age,” paper presented at the 10th International Marketing Trends Conference, Paris, France (January 20-22).

Dyer, Robert F.and Marilyn Liebrenz-Himes (2010), “The Rise of E-Philanthropy through Mobile-based Contributions,” paper presented at the 2010 Direct/Interactive Marketing Research Summit, San Francisco, California (October 9-10).

Liebrenz-Himes, Marilyn L., Robert F. Dyer and Hamed Shamma (2009), “Diffusion of Innovations as Illustrated by Today’s Social Media Explosion: Did Rogers Know Best?” paper presented at the Conference on the Historical Research and Analysis in Marketing, Leicester University, Leicester, UK (May 27-31).

Dyer, Robert F. and Marilyn Liebrenz-Himes (2009), “The Growth of Global Exposure in MBA Programs,” paper presented at the Academy of Marketing Science Conference, Baltimore, Maryland (May 20-24).

Liebrenz-Himes, Marilyn L. , Hamed M. Shamma and Robert F. Dyer(2008), “Heritage Branding – the Ultimate Brand Relationship Management,” paper presented at the Society for Marketing Advances Conference, St. Petersburg, Florida (November 4-9).

Liebrenz-Himes, Marilyn L. , Hamed Shamma and Robert F. Dyer (2008),“Heritage Branding,” paper presented at the Academy of Marketing Science-Multicultural Conference, New Orleans, Louisiana (January 16-19).

Dyer, Robert F., Marilyn L. Liebrenz-Himes and Hamed M. Shamma (2007),“An Examination of CRM Adoption in the Design and Build Industry,” paper presented at the Relationship Marketing Summit, Universidad Torcuato Di Tella, Buenos Aires, Argentina (December 13-16).

Liebrenz-Himes, Marilyn L. , Hamed Shamma and Robert F. Dyer (2007),“Heritage Branding in a Global Context: Concerns and Challenges,” paper presented at the Association for Global Business, Washington, DC (November 15-17).

Liebrenz-Himes , Marilyn L. (2007),“Societal Relationship Marketing—All in the Family: Perspectives on the Diverse Roles of Myriad Stakeholders,” paper presented at the Macromarketing Society Annual Conference, Washington, D.C. (June 2-5).

Liebrenz-Himes, MarilynL. ,Hamed Shamma and Robert F. Dyer (2007), “Heritage Brands—Treasured Inheritance or Over the Hill,” paper presented at the biennial Conference on Historical Analysis and Research in MarketingConference, Durham, North Carolina (May 17-20).

Shamma, Hamed, Robert F. Dyer and Marilyn L. Liebrenz-Himes (2006), “Customer Relationship Management in Professional Service Organizations: Factors Influencing CRM Adoption and Use in the Building Industry,” paper presented at the Society for Marketing Advances Annual Conference, Nashville, Tennessee (November 1-4).

Dyer, Robert F., Marilyn L. Liebrenz-Himes and Hamed Shamma (2006), “Societal Relationship Client Relationship Management for Professional Services Firms in the Design and Building Industry,” paper presented at the Society for Marketing Professional Services (October).

Li,Xiaojun , Sanal Mazvancheryl , Srinivas Prasad, Pradeep Rau and Refik Soyer (2009), “Market Basket Analysis Using Bayesian Networks,“ paper presented at the Indian Institute of Management, Ahmedabad Conference on Marketing Paradigms in Emerging Economies Ahmedabad, India (January 7-9).

Faculty Featured Presentations

Achrol, Ravi S. and Joo Hwan Seo(2010),“Slotting Payments and Channel Strategy: An Analysis based on Financial Restatements Pursuant to FASB EITF 01-9,” paper presented at the American Marketing Association Summer Educators’ Conference, Boston, Massachusetts (August 13-16).

Achrol, Ravi S. (2010),“Ideas that Matter: A Dialog on Enhancing Theory Development in Marketing,” paper presented at the American Marketing Association Educators’ Pre-Conference, Boston, Massachusetts (August 13).

Robert F. Dyer and Marilyn L. Liebrenz-Himes (2006), “Client Relationship Management for Professional Services Firms in the Design and Building Industry,” paper presented at the Society for Marketing Professional Services Annual Conference, Hollywood, California (August 16-18).

Hassan, Salah S. (2009),”Unlocking Your Brand’s Potential: Strategies for Engaging the GCC Region,“ presentation at the Global Initiatives in Management Program, Northwestern University Kellogg School of Management, Chicago, Illinois (March).

Hassan, Salah S. (2008),”Harnessing ‘lead user’ Innovation: From Collaborative User Communities to Mass Market,” paper presented at the HBS-MIT User and Open Innovation Workshop, Harvard Business School, Cambridge, Massachusetts (August 4-6).

Krasnikov, Alexander and Maria Smirnova (2011), “Impact of Culture on Brand Equity,” presentation at the American Marketing Association Winter Educators’ Conference, Austin, TX (February 18-20).

Vakratsas , Demetrios, Saurabh Mishraand Alexander Krasnikov (2010),“Exploring the Drivers of Marketing Innovations by Firms,” paper presented at the INFORMS Marketing Science Conference, Cologne, Germany (June 17-19).

Krasnikov, Alexander and Kelly Hewett (2009), “Building Customer Relationships in Transition Economy: Insights from Russian Pharmaceutical Market,” paper presented at the American Marketing Association Summer Educators’ Conference, Chicago, Illinois (August 7-10).

Liebrenz-Himes, Marilyn (2010), “Client Relationship Management for Professional Services Firms in the Design and Building Industry,” presentation at the Virginia Engineers Conference, Williamsburg, Virginia (September 8-9).

Majid, Kashef, Johny Johansson, Vanessa G. Perry andPradeep Rau(2010),“The Impact of Counterfeit Goods on Preference for Higher Priced Goods,” paper presented at the Babson Pricing Conference , Babson College, Babson Park, Massachusetts (August 11-13).

Olsen, Nils, J.D. Lee and Vanessa G. Perry , (2010), “Self-Restraint, Indulgence, and Performance,” poster presented at the Association for Psychological Science Annual Conference, Boston, Massachusetts (May 27-30).

Majid, Kashef A., Vanessa G. Perry and Johny K. Johansson (2010), “Risky Business - Reducing Demand for Counterfeit Goods,” paper presented at the American Marketing Association Marketing and Public Policy Conference, Denver, Colorado (May 20-22).

Perry, Vanessa G. and J.D. Lee (2010), “Where Will I Live? Ego Depletion and Mortgage Choice,” paper presented at the American Marketing Association Marketing and Public Policy Conference, Denver, Colorado (May 20-22).

Lee, J.D., Nils Olsen and Vanessa G. Perry (2010), “Too Much of a Good Thing: Shopping, Ego Depletion and Unintended Consequences,“ paper presented at the American Marketing Association Winter Educators’ Conference, New Orleans, Louisiana (February 19-22).

Majid, Kashef, Johny Johansson, Vanessa G. Perry and Pradeep Rau (2010),”The Impact of Counterfeit Goods on Preference for Higher Priced Goods," paper presented at the Babson Pricing Conference , Babson College, Babson Park, Massachusetts (August 11-13).