School of Business

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Michael W. Zeliff

Michael W. Zeliff

Department: Marketing

Address: Funger Hall, Suite 301

Phone: (202) 994-8200, (301) 642-7597


PhD, The George Washington University, 2009

Areas of Expertise: Personal Selling and Sales Management, Marketing Management and Consumer Behavior

Professional Activities: Professor Zeliff likes to say that he helps clients connect research to insights and insights to measures of effectiveness; and students connect theory to practice. His professional experience crosses from client, as a chief marketing officer, to agency, as a chief strategy officer. He advises public and private clients through his on-going relationships with JWT and TNS but feels that his most significant pillar is his relationship with the University and the inspiration drawn from answering the students' challenge.