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Mary Beth Merrin

Mary Beth Merrin

Title: Visiting Teaching Professor of Marketing and Tourism Studies
Department: Marketing
Address: Funger Hall, Suite 205
Phone: 202-994-4351
Email: mbmerrin@gwu.edu
Website: www.dmrdc.com
Degrees:
PhD, The George Washington University, 1976
BA, The Catholic University of America, 1971

Area of Expertise: Marketing Analytics and Research, New Product Development and Innovation, Branding, Marketing Communications and Hotel Marketing

Professional Activities: Professor Merrin started her own marketing and research company after a ten-year career at Marriott Hotels International where she was a Vice President in charge of Marketing Research and research across all functional divisions including: customer satisfaction, human resources, food and beverage, operations, new product development and the globalization of the Marriott brand. She works with corporations and associations to increase revenues, develop new products, increase their penetration and enhance the power of their brands. Sharing her expertise with aspiring MBAs at GWU, she also teaches a course in New Product Development and Innovation. Currently Dr. Merrin is helping students take their classroom projects to the next level, extend their business potential and acquire venture capital funding.

Other: Dr. Merrin and her firm, Decision Making Research, have received numerous awards including: "The Service Business of the Year" award by the Washington Business Journal and the Washington Post, and "The Ethics Award" by HR Leadership Washington. She is a frequent speaker on business radio talk shows and commencement events as well.

Publications: Dr. Merrin has publications in both academic peer-reviewed journals and industry publications including: The Journal of Politics, Western Politics Quarterly, American Politics Quarterly, Marketing News, American Marketing Association Newsletter, Communications and Telecommunications Association Marketing Quarterly. A common theme in these works focuses on methodological issues and methods for understanding how attitudes are formed, impact behavior, and ultimately, what they mean for creating, communicating and branding everything from products to presidents.