School of Business

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David Ashley

David Ashley

Department: Marketing

Address: Funger Hall, Suite 301

Phone: (202) 994-8200, (202) 446-4041


MBA, University of New Mexico, 1996
BA, University of North Carolina - Chapel Hill, 1990

Areas of Expertise: Marketing, Marketing Research, Buyer Behavior and Integrated Marketing Communications

Publications: Marketing Research in Practice (Kendall Hunt, 2012) presents marketing research in an application-based manner.  Fourteen chapters walk the reader through the entire qualitative and quantitative marketing research process from research design, to data collection and analysis, to the final research report.

Professional Experience:
Office of Policy and Program Analysis - the Federal Emergency Management Agency

Member and former Board Member of the Marketing Research Association which is the leading and largest association of the opinion and marketing research profession, which delivers insights and intelligence to guide the decisions of companies providing products and services to consumers and businesses.

Past President of the Marketing Research Institute International which is a not-for-profit organization with the mission of fulfilling the core educational needs of people worldwide in the marketing research profession.

Current Research: Force structure requirements for FEMA.  The Force Planning Model provides FEMA leadership with an analytical method to frame policy and facilitate the discussion of "how big FEMA should be" based on the size and frequency of events FEMA has encountered.