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Graduates

Marketing Course Offerings

In participation with the Global MBA Program, the Department of Marketing offers electives covering traditional, advanced and specialized topics .

Doctoral Programs

This field of study assists students in acquiring the analytical and conceptual abilities needed to teach marketing and to apply marketing expertise to problems faced by executives in public, private or nonprofit institutions. Formal coursework, independent readings, research and experiential learning build competence in the areas of research methods, marketing theory and marketing communication, marketing strategy, planning and the marketing environment. More information is available at the Doctoral program’s web site.

Doctoral Program in Marketing

The goal of our Doctoral Program in Marketing is to produce PhDs with strong research and teaching skills that will prepare them for successful careers in academic organizations.

Our PhD program emphasizes:

  • In-depth and critical knowledge of theories and principles in key areas within the marketing field. These areas include:
    Marketing Strategy
    Global/International Marketing
    Strategic Brand Management
    Consumer Behavior
    Services Marketing and Customer Relationship Management
    Social Marketing and Public Policy
  • Research methodologies common in academic marketing research
  • High-quality academic research process
  • Teaching effectiveness

While in the PhD program, our doctoral students:

  • Engage in high quality academic research with current faculty suitable for publication in top-tier marketing journals
  • Teach marketing courses effectively by meeting course objectives and achieving excellence in teaching
Doctoral Program in Marketing Course Offerings

In addition to courses required for first- and second-year doctoral students in business, Marketing PhD students take:

  • MKTG 8341: Seminar - Advanced Methods in Marketing/Contemporary Research Issues
  • MKTG 8397: Doctoral Seminar
  • MKTG 8998: Advanced Reading and Research
  • MKTG 8999: Dissertation Research

PhD students are also encouraged to take courses in other departments both in and outside of the business school.

Recent PhD Student Research Activities

Publications

Li, Haiqi, Sung Y. Park, and Joo Hwan Seo "Quantile Elasticity of International Tourism Demand for South Korea, "Tourism Economics, Forthcoming

Carayannis, Elias, and Mary Schoonmaker (2010), "Assessing the Value of Regional Innovation Networks," Journal of the Knowledge Economy, 1(1), 48-66.

Seo, Joo Hwan, Sung Y. Park, and Soyoung Boo (2010), "Interrelationships Among Korean Outbound Tourism Demand - Granger Causality," Tourism Economics, 16 (3), 597-610.

Seo, Joo Hwan, Sung Y. Park, and Larry Yu (2009), "The Analysis of the Relationships of Korean Outbound Tourism Demand: Jeju Island and Three International Destinations," Tourism Management, 30 (4), 530-543.

Presentations

Seo, Joo Hwan, David Tomczyk, Vanessa Perry and George Solomon (2011), "Does One Size Fit All? Technical Assistance and Small Business Growth," paper presented at the 71st Annual Meeting of the Academy of Management, San Antonio, Texas (August 12-16).

Seo, Joo Hwan and Ravi S. Achrol (2011), "Marketing Channel Theory and Slotting Fees: An Empirical Analysis using Penal Quantile Regression," paper presented at the 33rd INFORMS Marketing Science Conference, Houston, Texas (June 9-11).

Majid, Kashef, Pradeep Rau and Andrew Bryant (2011), "Knowing where to drop your anchor - Varying price levels and online auction behavior," paper presented at the American Marketing Association Winter Educators' Conference, Austin, Texas (February 18-20).

Seo, Joo Hwan, Vanessa Perry, David Tomczyk and George Solomon (2012), "Looking out for the little guy: The Effects of Managerial Technical Assistance on Small Business Performance." (Status: Tentatively accepted by Journal of Business Research)

Achrol, Ravi S. and Joo Hwan Seo (2011), "Marketing Channel Theory and Slotting Allowances: An Empirical Analysis using Quantile Regression," paper presented at the American Marketing Association Winter Marketing Educators' Conference, Austin, Texas (February 18-20).

Lee, J.D. (2011), "More is Less: The Optimal Level of Cognitive Resource for Decision Making?" paper presented at the 10th International Marketing Trends Conference, Paris, France (January 20-22).

Kim, Bumsoo and Joo Hwan Seo (2010), "Effectiveness of Product Placement in POP Contents: Analysis of Korean Commercial Programming," paper presented at the INFORMS Annual Meeting, Austin, Texas (November 7-10).

Achrol, Ravi S., and Joo Hwan Seo (2010), "Slotting Payments and Channel Strategy: An Analysis Based on Financial Restatements Pursuant to FASB EITF 01-9," paper presented at the American Marketing Association Summer Marketing Educators' Conference, Boston, Massachusetts (August 13-16).

Olsen, Nils, J.D. Lee, and Vanessa G. Perry (2010), "Self-Restraint, Indulgence, and Performance," poster presented at the 22nd Annual Association for Psychological Science Convention, Boston, Massachusetts (May 27-30).

Majid, Kashef, Andrew P. Bryant and Vanessa G. Perry (2010), "Counterfeit vs. Authentic: The impact of Situational Factors on the Ability of Consumers to Differentiate," poster presented at the American Marketing Association Marketing and Public Policy Conference, Denver, Colorado (May 20-22).

Perry, Vanessa G. and J.D. Lee (2010), "Where Will I Live? Ego Depletion and Mortgage Choice," paper presented at the American Marketing Association Marketing and Public Policy Conference, Denver, Colorado (May 20-22).

Lee, J.D., Nils Olsen and Vanessa G. Perry (2010), "Too Much of a Good Thing: Shopping, Ego Depletion, and Unintended Consequences," paper presented at the American Marketing Association Winter Educators' Conference, New Orleans, Louisiana (February 19-22).

Lee, J.D. and Vanessa G. Perry (2009), "When to Say 'When': Self-Regulatory Rituals for Eating and Drinking," paper presented at the Marketing and Public Policy Conference, Washington, D.C. (May 28-30).

Perry, Vanessa G. and J.D. Lee (2007), "Eat, Drink, and Be Merry: Consumers' Self-Regulatory Rituals for Eating, Drinking, and Eating after Drinking," paper presented at the American Marketing Association Summer Educators' Conference, Washington, D.C. (August 3-6).

Working Papers

Seo, Joo Hwan, Vanessa G. Perry, David Tomczyk and George Solomon (2012), "Who Benefits Most? The Effects of Managerial Assistance on Low Versus High Performing Small Businesses," Journal of Business Research, Forthcoming.

Bryant, Andrew, Kashef Majid and Vanessa Perry (2011), "That tastes awful, unless I hear it tastes good - The impact of informational social influence on conflicting evaluations," working paper accepted for presentation at the Association for Consumer Research Conference, St. Louis, Missouri (October 13 -16).

Seo, Joo Hwan, Vanessa G. Perry, David Tomczyk and George Solomon (2012), "Who Benefits Most? The Effects of Managerial Assistance on Low Versus High Performing Small Businesses," Journal of Business Research, Forthcoming.

Lee, J.D. and Vanessa G Perry (2011), "Marble, Maple, and a Mortgage: Home Shopping, Ego Depletion, and Loan Choice," working paper under review by The International Journal of Consumer Studies.

Yim, Mark Yi-Cheon , Seung-Chul Yoo, Brian D. Till and Joo Hwan Seo (2011), "Hedonic Shoppers to Buyers Psychological and Behavioral Routes of Consumer Purchases in a Supermarket," working paper under review by Journal of the Academy of Marketing Science.

Seo, Joo Hwan, Vanessa Perry, George Solomon and David Tomczyk (2011), "The Influence of Managerial Outside Assistance as Knowledge Resources," working paper under review by Entrepreneurship Theory and Practice.

Yu, Larry, Chunlei Wang and Joo Hwan Seo (2011), "Mega Event and Destination Brand: 2010 Shanghai Expo," working paper under review by Annals of Tourism Research.

Achrol, Ravi S. and Joo Hwan Seo (2011) "Slotting Allowances and Marketing Channel Strategy: An Empirical Analysis using Quantile Regression in Panel Data," working paper.

Schoonmaker, Mary and Elias Carayannis (2010), "Mode 3: A proposed classification scheme for the knowledge economy and society," working paper presented at the Technology Transfer Society Annual Conference, Washington, D.C. (November 12-13).

Press Coverage

Lee, JD (2010), “After Shopping for a Home, Tired Buyers Often Make Poor Mortgage Choices,” Los Angeles Times, (June 6). 

Spotlight on Our Recent Ph.D. Graduates:

  • Milena Nikolova, PhD 2010
  • Philippe Duverger, PhD 2009- Faculty, Towson University
  • Michael Zeliff, PhD 2009- Adjunct Faculty, George Washington University
  • Hamed Shamma, PhD 2007- Faculty, American University in Cairo
  • Ahmed Tolba, PhD, 2006 - Faculty, American University in Cairo