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Joo Hwan Seo

Joo Hwan Seo

Department: Marketing

Address: Funger Hall, Suite 301

Phone: (202) 994-8200

Email: joohwans@gwu.edu

Degrees: PhD Candidate

Expected Graduation Date: August 2012


Dissertation Title: Slotting Fees and Marketing Strategy

Areas of Expertise: Quantitative Marketing, Marketing Strategy (B&B, Distribution Channel, Sales, Promotion), Field Study

Publications:

Li, Haiqi, Sung Y. Park and Joo Hwan Seo (2011), "Quantile elasticity of international tourism demand for South Korea using the quantile autoregressive distributed lag model, " Tourism Economics, 17(5), 997-1015.

Seo, Joo Hwan, Sung Y. Park and Soyoung Boo (2010), "Interrelationships Among Korean Outbound Tourism Demand - Granger Causality, " Tourism Economics, 16(3), 597-610.

Seo, Joo Hwan, Sung Y. Park and Larry Yu (2009), "The Analysis of the Relationships of Korean Outbound Tourism Demands : Jeju Island and Three Destinations," Tourism Management, 30(4), 530-543. (Top tier Journal in Tourism Field, 5-year Impact factor: 3.415)

Current Research:

Seo, Joo Hwan, Vanessa Perry, David Tomczyk and George Solomon, "Looking out for the little guy: The Effects of Managerial Technical Assistance on Small Business Performance." (Status: Under Review at Journal of Business Research)

Yim, Mark Yi-Cheon, Seung-Chul Yoo, Brian D. Till and Joo Hwan Seo, "Hedonic Shoppers to Buyers Psychological and Behavioral Routes of Consumer Purchases in a Supermarket." (Status: Under Review at Journal of Business Research)

Other:

The George Washington School of Business Doctoral Fellowship, 2010-2012

INFORMS Society of Marketing Science Doctoral Consortium, Rice University, June 2011

45th American Marketing Association - Sheth Foundation Doctoral Consortium Fellow, Texas Christian University, June 2010