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Address: Funger Hall, Suite 301
Phone: (202) 994-8200
Degrees: PhD Candidate
Expected Graduation Date: August 2012
Dissertation Title: Slotting Fees and Marketing Strategy
Areas of Expertise: Quantitative Marketing, Marketing Strategy (B&B, Distribution Channel, Sales, Promotion), Field Study
Li, Haiqi, Sung Y. Park and Joo Hwan Seo (2011), "Quantile elasticity of international tourism demand for South Korea using the quantile autoregressive distributed lag model, " Tourism Economics, 17(5), 997-1015.
Seo, Joo Hwan, Sung Y. Park and Soyoung Boo (2010), "Interrelationships Among Korean Outbound Tourism Demand - Granger Causality, " Tourism Economics, 16(3), 597-610.
Seo, Joo Hwan, Sung Y. Park and Larry Yu (2009), "The Analysis of the Relationships of Korean Outbound Tourism Demands : Jeju Island and Three Destinations," Tourism Management, 30(4), 530-543. (Top tier Journal in Tourism Field, 5-year Impact factor: 3.415)
Seo, Joo Hwan, Vanessa Perry, David Tomczyk and George Solomon, "Looking out for the little guy: The Effects of Managerial Technical Assistance on Small Business Performance." (Status: Under Review at Journal of Business Research)
Yim, Mark Yi-Cheon, Seung-Chul Yoo, Brian D. Till and Joo Hwan Seo, "Hedonic Shoppers to Buyers Psychological and Behavioral Routes of Consumer Purchases in a Supermarket." (Status: Under Review at Journal of Business Research)
The George Washington School of Business Doctoral Fellowship, 2010-2012
INFORMS Society of Marketing Science Doctoral Consortium, Rice University, June 2011
45th American Marketing Association - Sheth Foundation Doctoral Consortium Fellow, Texas Christian University, June 2010