The George Washington University
School of Business: Management

Katherine Korman Frey

Phone: 202-237-8000


Kathy Korman Frey is a life-long student of business and has interviewed an estimated 15,000 executives during her career. She is the founder of the consulting firm Vision Forward ( and its business curriculum initiative, The Hot Mommas (TM) Project ( Since its inception in 2001, Vision Forward has become known for its high success rate in helping businesses, nonprofits, and government organizations achieve goals and track results using an education-based approach.  The Hot Mommas(TM) Project - the recipient of a 2006 Coleman Foundation Case Award - chronicles the equations for success across a spectrum of highly-successful women leaders. With the backing of partners like The George Washington University's Center For Entrepreneurial Excellence, the first generation of this research will be published in the 2007-2008 academic year.

As an educator at GW, Mrs. Frey has a specialty in curriculum development. She co-developed the curriculum for GW's Women's Entrepreneurial Leadership Program which won the National Excellence in Education Award,  Specialty Model Program, from the United States Association of Small Business and Entrepreneurship.  Mrs. Frey also developed the entrepreneurship curriculum for Visa's Practical Money Skills site in partnership with the National Federation for Independent Business and its Young Entrepreneur Foundation. During the 2006-2007 year, this curriculum was taught to approximately 30,000 high school students. In 2008, Mrs. Frey's cases were published in the nation's no. 2 selling entrepreneurship textbook, Effective Small Business Management. For more information, please email for a link to Mrs. Frey's teaching portfolio.

Prior to her current activities, Mrs. Frey served as the Chief Operating Officer for the National Council on the Aging Development Corporation where she worked with teams to develop, capitalize, and manage entrepreneurial ventures in the health and aging industries.  Mrs. Frey was part of the planning team for which today delivers a 200 to 1 ROI.  

Mrs. Frey served as an analyst and in management at Markowitz & McNaughton, Incorporated (later acquired by Citigate) performing competitive and merger & acquisition analyses for Fortune 100 clients in order to advise the leaders of multinational corporations on a variety of strategic growth decisions. Mrs. Frey received her B.A. in English from the University of Virginia and her MBA from Harvard Business School.  She serves on the board of the Alzheimer's Association, National Capital Area. She lives in DC with entrepreneur husband Josh Frey, their two children, Maxwell and Lilah, and dog Foxy.

Current Research

The Hot Mommas™ Project –  national survey of successful female professionals (2002-current).

Corporate-NonProfit Partnerships (1999).

The Mature Market Online (1999).

Charitable Giving Online (1998).

Recent Publications

Coming in 2008: Cases for one of the U.S. leading entrepreneurship textbooks, Essentials of Small Business Management, 9th Edition by Norman Scarborough. New York: Pearson Prentice Hall.

2007: Cool Daddies Case on Ted Leonsis, AOL Vice Chair, sports franchise owner, film producer, and philanthropist.

Granny’s Goodies (Harvard Business School case study), with Professor Das Narayandas.  Boston: Harvard Business School Publishing, 1999. 

Hot Mommas™ Project Cool Daddies Cases

, Laura Lee, Susan, Kimberly, Julie, Josh.  Award-winning cases depicting path to success, a business challenge, and a personal challenge of leaders in business. Washington, DC: Self-Published, 2005.

Voice of the Employee: A Survey of ElderCaregivers in the Workplace, with Dr. Neal Cutler.  Washington, DC: The National Council on the Aging, 2000. 

Contributing research to Austin, J.E., The Collaboration Challenge: How Nonprofits and Businesses Succeed Through Strategic Alliances. San Francisco: Jossey-Bass Publishers, 2000.

Visa's Practical Money Skills entrepreneur curriculum.


Primary Topics of Interest: Goal setting and performance maximization, linking strategy and tactics for results, executive success patterns, women's leadership, entrepreneurship, boomer & senior demographics.

Industries of Interest:Health care, convenience technologies, education, market research.

Geographical Areas: Global, U.S.