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Wenjing (Wendy) Duan

Wenjing (Wendy) Duan

Title: Associate Professor

Department: Information Systems & Technology Management

Address: Funger Hall, Suite 515

Phone: (202) 994-3217


Personal Web Site:


Degrees: Ph.D. in Information Systems, University of Texas at Austin, 2006

Area of Expertise: Economics of E-commerce, Electronic Marketplaces and Internet Marketing, Online User-Generated Content and Social Media, Online Communities and Social Networks


"To Continue Sharing or Not to Continue Sharing? - An Empirical Analysis of User Decision in Peer-to-Peer Sharing Networks ," with M. Xia, Y. Huang, and A. B. Whinston, Information Systems Research, 23(1), March 2012, pp. 247-259.

"Informational Cascades and Software Adoption on the Internet: An Empirical Investigation," with Bin Gu and Andrew B. Whinston, MIS Quarterly, 33(1), March 2009, pp. 23-48.

Editorial Positions: Associate Editor at Decision Support Systems

Professional Activities: Program Director of the Center for Entrepreneurship, University of Nebraska-Lincoln, 1999-2000

Current Research: Online Consumer-Generated Contents and Social Media, Electronic Markets and Online Auctions, Online Sharing and P2P Communities.

Grants: 2007 Net Institute Summer Grant, Net Institute, U.S.;The 2012 ESCP Europe Research Project Funding