Vanessa G. Perry
Title: Assistant Professor of Marketing
Department: Marketing
Address: Funger Hall, Suite 301
Phone: (202) 994-4190
Email: vperry@gwu.edu
Degrees: Ph.D., University of North Carolina at Chapel Hill, 2000
M.B.A., Washington University in St. Louis, 1990
B.A./S., American University, 1988
Area of Expertise: Consumer Behavior, Marketing and Public Policy, Marketing and Society, Consumer Financial Decisions, Consumer Credit
Publications: Perry, Vanessa Gail (2008), “Where Credit is Due: The Psychology of Credit Ratings,” Journal of Behavioral Finance, 9(1), 1-8.
Perry, Vanessa G. (2008), “Is Ignorance Bliss? The Effects of Consumer Overconfidence on Financial Planning, Budgeting and Saving Behaviors," forthcoming, Journal of Consumer Affairs.
Perry, Vanessa Gail (2008), “Do Acculturation and Microculture Explain the Use of Banks: An Examination of Banking among Hispanic Consumers in the United States,” Journal of Services Marketing, forthcoming.
Professional Activities: Member, Association for Consumer Research; Member, American Real Estate and Urban Economics Association
Current Research: Consumer credit; public policy; social marketing.