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Vanessa G. Perry

Vanessa G. Perry

Title: Chair and Associate Professor of Marketing
Department: Marketing
Address: Funger Hall, 301A
Phone: (202) 994-4190
Email: vperry@gwu.edu
Curriculum vitae: CV

Degrees: Ph.D., University of North Carolina at Chapel Hill
M.B.A., Washington University in St. Louis
B.A./S., American University

Area of Expertise: Consumer Behavior, Marketing and Public Policy, Marketing and Society, Consumer Financial Decisions, Consumer Credit

Publications:

Perry, Vanessa G. and J.D. Lee (2012), "Shopping for a Home VS a Loan: The Role of Cognitive Resource Depletion," International Journal of Consumer Studies, Special Issue on Consumer Issues in Credit, Debt and Financial Literacy, Forthcoming.

Perry, Vanessa G. and Pamela M. Blumenthal (2012), "Understanding the Fine Print: The Need for Effective Testing of Mandatory Mortgage Loan Disclosures," Journal of Public Policy and Marketing, Forthcoming.

Motley, Carol M. and Vanessa G. Perry (2012), "Living on the Other Side of the Tracks: An Investigation of Public Housing Stereotypes," Journal of Public Policy and Marketing, Forthcoming.

Seo, Joo Hwan, Vanessa G. Perry, David Tomczyk and George Solomon (2012), "Who Benefits Most? The Effects of Managerial Assistance on Low Versus High Performing Small Businesses," Journal of Business Research, Forthcoming.

Perry, Vanessa Gail (2012), "Charging Ahead: An Exploratory Study of Financial Decision-Making among Millennial Consumers," in Consumer Knowledge and Financial Decisions, Douglas Lamdin, ed. New York: Springer, 129-144.

Perry, Vanessa Gail and Joyce Wolburg (2011), "Aging Gracefully: Emerging Issues for Public Policy and Consumer Welfare," Journal of Consumer Affairs, 45(3), Fall, 365-71.

Motley, Carol M. and Vanessa Gail Perry (2010), "Dreams and Taboos: A Comparison of Home Loan Advertising in Saudi Arabia and the U.S.," Journal of International Consumer Marketing, 22(2), 199-212.

Perry, Vanessa G. and Carol M. Motley (2009), "Reading the Fine Print: Advertising and the Subprime Mortgage Crisis," California Management Review, 51 (1), Fall 2009.

Perry, Vanessa G. (2008), "Is Ignorance Bliss? Consumer Accuracy in Judgments About Credit Ratings," Journal of Consumer Affairs. 42(2), Summer, 189-205.

Perry, Vanessa Gail (2008), "Do Acculturation and Microculture Explain the Use of Banks: An Examination of Banking among Hispanic Consumers in the United States," Journal of Services Marketing, 22 (6), 423-433.

Perry, Vanessa Gail (2008), "Where Credit is Due: The Psychology of Credit Ratings," Journal of Behavioral Finance, 9(1), 8-17.

Professional Activities: Member, Editorial Board of the Journal of Consumer Affairs; Member, Editorial Board of the Journal of Public Policy and Marketing; Editor, Journal of Consumer Affairs' Special Issue on Aging Consumers

Awards and Honors:
2009, American Council for Consumer Interests, Journal of Consumer Affairs Best Paper Award for "Is Ignorance Bliss? Consumer Accuracy in Judgments About Credit Ratings"
2009, George Washington School of Business Peter Vaill Award for Doctoral Teaching
2008, George Washington School of Business Undergraduate Teaching Award
2006, George Washington School of Business Teaching Excellence Award
2003, Crain Research Fellow, George Washington University School of Business