Vanessa G. Perry

Title: Chair and Associate Professor of Marketing
Department: Marketing
Address: Funger Hall, 301A
Phone: (202) 994-4190
Email: vperry@gwu.edu

Degrees: Ph.D., University of North Carolina at Chapel Hill
M.B.A., Washington University in St. Louis
B.A./S., American University

Area of Expertise: Consumer Behavior, Marketing and Public Policy, Marketing and Society, Consumer Financial Decisions, Consumer Credit

Publications:
Perry, Vanessa G. and Carol M. Motley (2009), "Reading the Fine Print: Advertising and the Subprime Mortgage Crisis," California Management Review, 51 (1), Fall 2009.

Motley, Carol M. and Vanessa Gail Perry (2010), "Dreams and Taboos: A Comparison of Home Loan Advertising in Saudi Arabia and the U.S.," Journal of International Consumer Marketing, 22(2), 199-212.

Perry, Vanessa G. (2008), "Is Ignorance Bliss? Consumer Accuracy in Judgments About Credit Ratings," Journal of Consumer Affairs. 42(2), Summer, 189-205.

Perry, Vanessa Gail (2008), "Do Acculturation and Microculture Explain the Use of Banks: An Examination of Banking among Hispanic Consumers in the United States," Journal of Services Marketing, 22 (6), 423-433.

Perry, Vanessa Gail (2008), "Where Credit is Due: The Psychology of Credit Ratings," Journal of Behavioral Finance, 9(1), 8-17.

Professional Activities: Member, Editorial Board of the Journal of Consumer Affairs; Member, Editorial Board of the Journal of Public Policy and Marketing; Editor, Journal of Consumer Affairs' Special Issue on Aging Consumers

Awards and Honors:
2009, American Council for Consumer Interests, Journal of Consumer Affairs Best Paper Award for "Is Ignorance Bliss? Consumer Accuracy in Judgments About Credit Ratings"
2009, George Washington School of Business Peter Vaill Award for Doctoral Teaching
2008, George Washington School of Business Undergraduate Teaching Award
2006, George Washington School of Business Teaching Excellence Award
2003, Crain Research Fellow, George Washington University School of Business