Tridib Mazumdar

Title: Visiting Professor of Marketing, George Washington University, School of Business
G, Howard R. Gendal Professor of Marketing, Whitman School of Management, Syracuse University

Department: Marketing

Address: Funger Hall, Suite 305

Phone: (202) 994-0903

Email: tmazumdar@gwu.edu

Degrees: Ph.D. Virginia Tech, 1987; M.B.A., Virginia Tech, 1983; B.Tech, Indian Institute of Technology

Areas of Expertise: Marketing Strategy, Pricing Strategy, New Product Development, Marketing Research

Publications:Professor Mazumdar's Research has been published in Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Consumer Research, Journal of Retailing, Journal of Interactive Marketing, and others.

Research Interests: Pricing, Price Promotions, Internet Pricing, Reference Pricing, Star Power, Word of Mouth, Critics' Reviews in the Movie Industry.