Sung Ham

Title: Assistant Professor of Marketing
Department: Marketing
Address: Funger Hall, Suite 301
Phone: (202) 994-8200
Email: sungham@gwu.edu

Degrees: PhD, University of Houston, 2009
MA, University of Virginia, 2005
BA, California State University, Long Beach, 2003

Area of Expertise: Professional Selling, Sales Management, Marketing Strategy, Pricing, Channels of Distribution and Behavioral Economics

Publications:

Chen, Hua, Sung H. Ham and Noah Lim (2011), "Designing Multiperson Tournaments with Asymmetric Contestants: An Experimental Study," Management Science, 57 (5), 864-883. Equal Authorship.

Lim, Noah, Michael J. Ahearne and Sung H. Ham (2009), "Designing Sales Contests: Does the Prize Structure Matter?" Journal of Marketing Research, 46 (3), 356-371.

Current Research: "Relationship Organization and Price Delegation: An Experimental Study" with Noah Lim (Equal Authorship)

"Incentivizing Call Center Employees on Quantity and Quality Performance: A Laboratory and Field Experimental Study" with Chan Ho Song (Equal Authorship)

Other: Professor Ham has taught at the University of Virginia, University of Houston and Kent State University and has developed courses in Marketing Strategy (Doctoral Seminar), Channel Management (Advanced Undergraduate) and Professional Selling and Sales Management (Undergraduate and Master's levels). His Undergraduate and MBA students have found employment and internships at places such as Goodyear Tire & Rubber Company, the Smithsonian Institute's Office of Investments, Step 2 Company, LLC and Toyota Motor Corporation. Professor Ham's industry experience includes both retail management and industrial sales.