Salah S. Hassan
Title: Professor and Chairman of Marketing
Department: Marketing
Address: Funger Hall, Suite 301-A
Phone: (202) 994-8702
Email: hassan@gwu.edu
Degrees: Ph.D., The Ohio State University, 1984
M.S., Oklahoma State University, 1977
B.S., King Saud University, 1975
Area of Expertise: Global Marketing, Strategic Brand Management, and Consumer Marketing.
Publications: Professor Hassan’s research and writings appeared in leading refereed journals including the Journal of Macromarketing, Journal of Consumer Marketing, Journal of Travel Research, Journal of Global Competitiveness, Journal of Euromarketing, and International Journal of Bank Marketing. He was granted the “Highly Commended” paper award by the Journal of Consumer Marketing in 2004 for an article entitled “Understanding the New Bases for Global Market Segmentation”. In a 1991 article, Dr. Hassan coined and defined the concept of “Intermarket Segmentation”. He published two books; Globalization of Consumer Markets and Global Marketing Perspectives and Cases.
Professional Activities: Professor Hassan was recently invited by the Journal of Business Research Thought Leaders Conference to co-present three papers on “Nation Branding” based on Customer Travel Experience, Measuring Customer-based Brand Equity, and Managing Corporate Reputation. Recently, Dr. Hassan served as Distinguished Visiting Professor at the American University in Cairo (AUC) where he made a presentation at their faculty leadership retreat entitled “B-School Branding & Strategic Differentiation”. Dr. Hassan also presented “Strategic Brand Leadership” at the Smithsonian Institution. Dr. Hassan secured two grants from the Fulbright Commission to design and launch the first Executive MBA program in Egypt. In 2005, he was recognized as an “Outstanding Marketing Teacher” by the Academy of Marketing Science.
Current Research: Professor Hassan is developing a new stream of research in Strategic Brand Management focusing on brand equity measurements, brand strategies, and brand portfolio decisions.
Other: Recently, Dr. Hassan co-directed a Global MBA residency to Dubai that included executive briefings and site visits on the brand management operations of leading corporations (e.g. Marriott, Schnieder Electric, Booz/Allen/Hamilton, Dubai Chamber of Commerce, Emirates Airlines, Dubai Holding, Dubai Internet City, Dubai Port Authority, DubaiLand, and Nakheel).