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Robert Roundtree

Robert Roundtree

Title: Visiting Professor of Marketing

Department: Marketing & Tourism

Address: Funger Hall, Suite 301

Phone: (202) 994-0903


Degrees: Ph.D. in Business Administration, University of Illinois at Urbana-Champaign

M.B.A. in Finance, University of Pennsylvania

B.B.A. in Accounting, Pace University

Area of Expertise: Marketing Strategy, Services Marketing, and Sports Marketing

Selected Publications:

Phillips, Joan, Robert Roundtree and DaeHyun Kim (2013), "Mind, body, or spirit? An exploration of customer motivations o purchase university licensed merchandise", Sport, Business, Management: An International Journal.

Erevelles, Sunil, Robert Roundtree, George Zinkhan & Nobuyuki Fukawa (2008), "The Concept of Imaginative Intensity in Advertising", Journal of Advertising: Special Issue on Creativity in Advertising, 37, 4 (Winter), 144-148.

Meuter, Matthew, Amy Ostrom, Mary Jo Bitner & Robert Roundtree (2003), "The Influence of Technology Anxiety on Consumer Use and experience with Self-Service Technologies", Journal of Business Research, Vol. 56, Issue 11, November 2003, pp.899-906.

Professional Activities: Professor Roundtree serves as an ad-hoc reviewer for the Journal of Consumer Research and Journal of Retailing. Before academia, Roundtree worked as a CPA for KPMG Peat Marwick. Additionally, he had worked with J.P. Morgan Chase and the National Basketball Association.