Robert F. Dyer
Title: Professor of Marketing
Department: Marketing
Address: Funger Hall, Suite 301E
Phone: (202) 994-6981
Email: bdyer@gwu.edu
Degrees: D.B.A., University of Maryland, 1972
M.B.A., Bowling Green State University, 1966
B.S., Bowling Green State University, 1965
Area of Expertise: Electronic Commerce and Marketing, Customer Relationship Management, Marketing Strategy and Marketing Decision Support, Health Services Marketing
Current Research: Dyer’s research includes marketing and public policy, marketing decision support systems, and customer relationship management.
Grants: In 2006, Dyer received a year-long grant from the Society for Marketing Professional Services to study client relationship management systems in the U.S. architecture, engineering, and building industries.
Other: Dyer recently helped design and deliver a new executive training seminar at the World Bank Headquarters on the topic of Internal Marketing of Information Systems products and services. Previously, he has done executive development for organizations such as IBM, Lockheed-Martin,Electrolux, U.S.Postal Service Management Academy, Volvo Penta, and the U.S. General Accounting Office.