Pradeep A. Rau
Title: Professor of Marketing
Department: Marketing
Address: Funger Hall, Suite 303
Phone: (202) 994-4989
Email: prau@gwu.edu
Degrees: D.B.A., Kent State University, 1983
M.B.A., Indian Institute of Management, 1974
B.S., Indian Institute of Technology, 1972
Area of Expertise: Marketing Research, Marketing Strategy, International Marketing, Social Marketing
Publications: India Business: Finding Opportunities in this Big Emerging Market, Ithaca, NY: Paramount Books
Professional Activities: Member of the Academic Advisory Board, SDM Institute of Management Studies, Mysore, India; GW Center for Latin American Issues, Member Advisory Board Member
Current Research: International Marketing Strategy, Retail Analytics
Other: Rau came to GWSB in 1990. He has taught in a number of countries including, Brazil, China, Colombia, Denmark, India, Malaysia and Russia. He has co-authored three books and his publications include over twenty articles in professional journals, including the Journal of the Academy of Marketing Science, Journal of International Marketing, Journal of Advertising Research, Management International Review, and International Marketing Review. He has also consulted with a number of organizations in both the public and private sectors.