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Pradeep A. Rau

Pradeep A. Rau

Title: Professor of Marketing

Department: Marketing

Address: Funger Hall, Suite 303

Phone: (202) 994-4989


Curriculum vitae: CV

Degrees: D.B.A., Kent State University, 1983

M.B.A., Indian Institute of Management, 1974

B.S., Indian Institute of Technology, 1972

Area of Expertise: Marketing Research, Marketing Strategy, International Marketing, Social Marketing

Publications: India Business: Finding Opportunities in this Big Emerging Market, Ithaca, NY: Paramount Books

Professional Activities: Member of the Academic Advisory Board, SDM Institute of Management Studies, Mysore, India; GW Center for Latin American Issues, Member Advisory Board Member

Current Research: International Marketing Strategy, Retail Analytics

Other: Rau came to GWSB in 1990. He has taught in a number of countries including, Brazil, China, Colombia, Denmark, India, Malaysia and Russia. He has co-authored three books and his publications include over twenty articles in professional journals, including the Journal of the Academy of Marketing Science, Journal of International Marketing, Journal of Advertising Research, Management International Review, and International Marketing Review. He has also consulted with a number of organizations in both the public and private sectors.