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Marilyn Liebrenz-Himes

Marilyn Liebrenz-Himes

Title: Associate Professor of Marketing

Department: Marketing

Address: Funger Hall, Suite 301C

Phone: (202) 994-5982

Email: liebrenz@gwu.edu

Degrees: Ph.D., Michigan State University, 1980

M.A., Michigan State University, 1973

B.A., Wheaton College, 1966

Area of Expertise: Marketing Management, Marketing Strategy, International Marketing, Services Marketing Management, International Business, and Multinational Corporations in the World Economy.

Professional Activities: Liebrenz-Himes is a board member of the Direct Marketing Association of Washington Education Foundation (DMAWEF). She is also a member of Beta Gamma Sigma, the American Marketing Association, the Academy of Marketing Science, and the Academy of International Business.

Current Research: Customer Relationship Management, Services Marketing, International Marketing, Technology Transfer, Direct and Interactive Marketing, Self-Service Technology