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Title: Professor of Marketing
Address: Funger Hall, 301D
PhD: Southern Illinois University
MA: Pennsylvania State University
BA: Pennsylvania State University
Area of Expertise: Advertising, Marketing Communications, Internet Marketing and Advertising, Consumer Behavior, Pharmaceutical Marketing, Focus Group Moderation and Training
Dr. Maddox has published in numerous professional and scholarly journals, including The Journal of Advertising Research, The Journal of Pharmaceutical Marketing, The Journal of Product and Brand Management, Journalism Quarterly, Business Journal, Current Issues and Research in Advertising, and Marketing News. She has appeared on CNN, CNNfn, Good Morning America, and on Fox , ABC and NBC News.
Dr. Maddox serves on the Academic Committee of the American Advertising Federation. She is also a member of the American Marketing Association and the American Academy of Advertising.