Lynda M. Maddox
Title: Professor of Marketing and Advertising
Department: Marketing
Address: Funger Hall, Suite 301D
Phone: (202) 994-8204
Email: maddox@gwu.edu
Degrees: Ph.D., Southern Illinois University, 1980
M.A., Pennsylvania State University, 1974
B.A., Pennsylvania State University, 1972
Area of Expertise: Advertising, Consumer Behavior, Communications, Focus Group Research, Marketing Management, Experiential Learning
Publications: Measuring Web Advertising Effectiveness in China(with Wen Gong) in the Journal of Advertising Research