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Liang (Larry) Yu

Liang (Larry) Yu

Title: Professor of Hospitality Management, Faculty Director of Masters of Tourism Administration Program


Address: Funger Hall, Suite 301U

Phone: (202) 994-8740


Curriculum vitae: CV

Degrees: Ph.D. in Tourism, University of Oregon, 1988

Ed.M., Boston University, 1984

B.A., Hangzhou University, China, 1980

Area of Expertise: International Hotel Development, International Tourist Behavior, Tourist Satisfaction

Publications: “A Comparative Analysis of International Tourism Satisfaction in Mongolia,” Tourism Management

Editorial Positions: Journal of Hospitality and Tourism Education, Journal of Vacation Marketing, Tourism Science (China)

Professional Activities: Treasurer of the Tourism Marketing Executives of Greater Washington Area

Current Research: Hotel Market Analysis, Tourism Product Value Chain Analysis,Tourist Satisfaction, Hospitality Crisis Management

Grants: Fulbright Scholar (Spring 2007), National University of Management, Phnom Penh, Cambodia

Other: Yu have been involved in international tourism and hospitality development. His research and teaching have been focusing on hospitality and tourism development, specifically on product value chain analysis, market analysis and valuations and tourist behavior and satisfaction. Also, he has consulted for international organizations, government aganicies and international hotel groups.