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Heather Bowen

Heather Bowen

Title: Assistant Professor of Tourism
Department: International Institute of Tourism Studies
Address: Funger Hall, Suite 301
Phone: (202) 994-3327
Email: hbowen@gwu.edu

Degrees: Ph.D., Recreation, Park and Tourism Sciences, Texas A&M University, 2002.
MBA, Texas A&M University, 1997.
BS, Psychology, Tufts University, 1991.

Area of Expertise: Recreation and Tourism Marketing, Heritage and Cultural Tourism, Cultural and Environmental Interpretation, Festival and Event Planning

Publications: Hybrid Analysis in Tourism Research, Tourism Recreation Research; “Does the Music Matter? Motivations for Attending a Music Festival”, Event Management; Constructing Quality, Constructing Reality, Quality Tourism Experiences; Creativity In the Classroom: Students “Picture” Serious Leisure, Schole; and others.

Current Research: Relationships between tourism marketing images and sustainability; article currently under review titled “Hostelling and Cross-cultural Understanding”; conducting a three-year review of New Market Heritage Festival, a local community music and heritage festival.