School of Business

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Guang Yang

Guang Yang

Title: Visiting Assistant Professor of Marketing

Department: Marketing

Address: Funger Hall, Suite 303

Phone: (301) 717-3364


Degrees: PhD in Marketing and Management, University of California, Irvine, 2003 MA in Economics, Dongbei University of Finance and Economics, Dalian, China, 1991 Bachelors of Engineering, Management Engineering, Harbin Institute of Technology, Harbin, China, 1988

Areas of Expertise: Strategic Marketing, Buyer-seller Negotiations, B2B personal selling, Relationship Marketing, International Marketing.

Guang has previously taught at SUNY Oneonta, Bryant University, and currently has a joint appointment as an associate professor of marketing at the School of Management, Dalian University of Technology, China. Guang has taught courses in Marketing and Advertising. He has presented his research at several academic conferences, including the American Marketing Association Winter Educator’s Conference (2002). He has published in the Journal of International Business Studies (2006). Prior to his doctoral studies, he had working experiences from an international trade company, a manufacturing company, and a consulting company, all in China.