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Title: Professor of International Marketing
Department: International Business
Address: Funger Hall, Suite 401F
Phone: (202) 994-5305
Curriculum vitae: CV
Degrees: Ph.D., Pennsylvania State University, 1979
M.B.A., Georgia State University, 1972
M.A., ESSAN, Peru, 1970
B.S., Universidad Nacional de Ingenieria, Peru, 1968
Area of Expertise: Global and Regional Marketing Strategies; Latin American Market Strategies
Publications: Winning Strategies for the New Latin Markets (co-authored with F. Simon & J. Haar), Financial Times/Prentice Hall, 2003
Editorial Positions: Editorial Review Board, Management Decision
Professional Activities: Member, American Marketing Association; Academy of International Business, Advisory Council of the International Society for Marketing and Development; Educational Committee, Direct Marketing Association of Washington, Faculty Advisory Board, Marketing Doctoral Students Association.
Current Research: Cross border Investments in Latin America, Marketing Strategies for the Americas, International Direct Marketing, Internationalization of the Latin American Multinationals.