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Anna Helm

Anna Helm

Name: Anna Helm
Title: Assistant Professor of International Business
Department: International Business
Phone: (202) 994-8150

Curriculum vitae: CV
Personal Website: 

PhD, Georgetown University, 2002
MA, University of Maryland, 1994
MSc, Business Administration and Economics, University of Lund, Sweden, 1992

Areas of Expertise: International Marketing, Consumer Perceptions of Green Products, Sustainability and Marketing Strategy, Business Case Methodology

Publications: "The Intersection of Material and Poetic Economy: Gustav Freytag's Soll und Haben and Adalbert Stifter's Der Nachsommer" with Peter Lang (2009); “An Examination of Business Case Methodology: Pedagogical Synergies from Two Disciplines” in Global Business Languages (2010)

Teaching: Professor Helm regularly teaches Intro to International Business (IBUS3001) and International Marketing Management (IBUS3201) on the undergraduate level, as well as MBA courses on International Marketing (IBUS6201) and an International Residency course to Sweden titled “Green Technology and Marketing Strategy: The Swedish Experience.” She has also developed a new undergraduate service-learning course, “International Perspectives on Green Business.”

Current Research: Professor Helm is currently pursuing research on cross-cultural differences in consumer perceptions of green products.

Grants: GW Center for International Business Education and Research (2009 and 2010); Business Language Research and Teaching (BLRT) grant (2008/2009); Center for Civic Engagement and Public Service (2010)

Other: In her capacity as GW-CIBER Business Language Co-Coordinator, she is involved in research on business case methodology. Together with her colleague, Margaret Gonglewski, she has developed a video-based e-Handbook on Teaching with Business Cases.