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Alexander V. Krasnikov

Alexander V. Krasnikov

Title: Assistant Professor of Marketing

Department: Marketing

Address: Funger Hall, Suite 301B

Phone: (202) 994-8200


Degrees: PhD in Marketing, University of South Carolina, 2007
MBA in Marketing, University of North Carolina, Charlotte, 2002
MD, Rostov State Medical University (Russia), 1999
BS in Physics, Rostov State University (Russia), 1993

Areas of Expertise: Marketing, Customer Relationship Management, Marketing Impact on Firm Performance.

Krasnikov has taught marketing courses at the University of South Carolina was a gust lecturer at Northwestern University. His private industry experience includes serving as the marketing manager at F. Hoffmann La-Roche’s Moscow office.

He has published articles in the Journal of Marketing and Journal of Applied Business Research. Krasnikov is the recipient of numerous honors and awards including a Marketing Science Institute Research Grant Award.