Tuesday, April 18, 2017
18th Annual Robert P. Maxon Lecture: Derk Hendrikson
The Institute for Corporate Responsibility and the GW School of Business invite you to the 18th Annual Robert P. Maxon Lecture.
This year’s lecture will be delivered by Derk Hendriksen, Vice President of Business Integration, and General Manager, EKOCENTER, Office of Sustainability, The Coca-Cola Company.
Derk Hendriksen is a Dutch native who has worked at The Coca-Cola Company for 19 years in various marketing, general management and sustainability roles in The Netherlands, Belgium, France, the European Group and most recently at Corporate Headquarters in Atlanta, USA.
He currently is the Vice President of Business Integration in the Office of Sustainability where he looks after the planning, marketing and governance of The Coca-Cola Company’s priorities in running a Sustainable Business. He also is the General Manager for Coca-Cola’s EKOCENTER project, which aims to empower disadvantaged communities through social enterprise by delivering shared value to both society and business.
In addition to his current role, his experience includes global strategy and planning for the Coca-Cola brand portfolio and marketing these brands and their reputation both globally and locally. He has also helped build ‘The Coca-Cola Way of Marketing’, The Coca-Cola Company’s proprietary approach to building some of the world’s strongest brands.