A Challenge for the Ages: Capturing the Three-Headed Monster of Boomers, GenXers and Millennials

Join us for an online presentation Cori Ahrens, a GW MBA program alumna and former Marketing Director at the Children’s Hospital in DC. Cori is a senior account exec at a major Chicago firm that specializes in Health Care market. She will be presenting with Marty Horn, Director of Consumer Insights and Research.

Baby Boomers and Generation X are the focal point for today’s healthcare marketing as their need for acute care escalates. Yet the future belongs to Millennials and the profound financial effect they’ll have on healthcare and in shaping patient behavior. Yet, in healthcare, there is rarely budget to market to these generations separately. Winning the healthcare battle today and tomorrow, then, means understanding what Boomers, Gen Xers and Millennials have in common and what makes them “tick.”
Using insights from a proprietary, nationwide survey of 4,000 individuals, A Challenge for the Ages discusses how these three generations live their lives, their relationship with healthcare, and how a major healthcare system is using these insights to shape its marketing strategies and grow market share in an unconventional yet powerful way.

To access the presentation click here.

Book Signing: Amazing Fireside Talks

Amazing Fireside Talks: Intriguing Thoughts to Awaken You

By Dr. Charles N. Tofty

  • Covers Life’s Important IssuesAmazing Fireside Talks Book Cover
  • From Teenagers to Seniors
  • Written to You, for You
  • Motivational
  • Life Changing
  • Self-Inspiring

Based on extensive research, Dr. Toftoy provides practical, rubber-meets-the-road thoughts to INSPIRE us. The ALPHA TEAM, characters from his first two novels, gather weekly to discuss important topics of life. This book is written TO you and FOR you, the reader, providing insights to help you cope with personal difficulties, make self-improvements, and assist or care for others. It will be beneficial to teenagers, young adults, seniors, men and women.

Books will be provided and available for signature by the author!

A portion of the proceeds will be donated to the Wounded Warrior Mentor Program and the Disabled American Veterans.

Dr. Toftoy is a Professor, Emeritus at the George Washington University, a disabled veteran, and the recipient of TWO purple hearts.

University Seminar on Reflexive Systems

Intractability and Meaning Making: “Narrative” as a Dynamical System in Conflict Processes

Sara Cobb, Roi Ben-Yehuda, Alison Castel, Nina Selwan, Fakhira Halloun, and John Winslade

Intractable conflicts pose both practical and theoretical challenges to scholar practitioners. These conflicts defy game theoretic predictions and rational choice theory—the conflict persists long after it has become a “hurting stalemate” and parties “choose” to fight rather than make peace, despite increasing costs. More recently, dynamical systems theory has been  used to account for intractable conflicts. However, while this approach enables empirical accounts of homeostatic processes (the persistence of a conflict), it reproduces social psychological vocabulary that accents the importance of intrapsychic processes, in the heads of individuals. This more positivist theoretical framework does little to either account for the reflexive conditions of the observer/ observed system, nor does it contribute to our understanding of how to design changes in the conflict system.

Narrative theory provides a new foundation for a dynamical systems approach to intractable conflict. This paper explores the role of narrative, as a closed system, in protracted conflicts, as well as providing a framework for exploring second-order systems, as they pertain to conflict. The emergence of narrative attractors will be described, using case exemplars  from the current protracted conflict between the US and ISIS. The implications for the use of narrative as a foundation for understanding intractable conflicts will be discussed and its strengths and limitations addressed.

Dr. Sara Cobb is the Drucie French Cumbie Chair at the School for Conflict Analysis and Resolution (S-CAR) at George Mason University. In her current role as faculty she teaches and conducts research on the relationship between narrative and conflict. She is also the Director of
the Center for the Study of Narrative and Conflict Resolution at S-CAR that provides a hub for scholarship on narrative approaches to conflict analysis and resolution. She is co-editor, with John Winslade, of the journal Narrative and Conflict: Explorations in Theory and Practice.

New GWSB Info-Session No.33a

Learn how an MBA from George Washington University School of Business can bring your career to the next level.
Starts: 11/21/2014 10:00AM

Ends: 2020-12-25:00.000
Duration: 02:00

2201 G. Street NW, Suite 452
Washington, DC
United States

G2@GW: The 7th Annual Conference on China’s Economic Development

The 7th Annual G2@GW Conference, organized by the Institute for International Economic Policy (IIEP) and co-sponsored by GW-CIBER, GW Confucius Institute, and Sigur Center for Asian Studies, focuses on U.S.-
China economic and political relations.

This year’s conference will examine China’s current economic issues, the country’s changing political environment, and environmental issues. For more information and to register, please visit the conference website or click here.


Global Real Estate: Where Does the Smart Capital Flow?

Presented By:

Viva Group Logo

Join Us!

Register Here!

On behalf of The George Washington University School of Business’ Center for Real Estate and Urban Analysis and presenting sponsor VIVA Group, we invite you to our first annual global real estate conference.

Investing in indirect and direct real estate has been globalizing at a rapid pace during the past two decades and the exchange of capital is now truly global. There is more competition among capital providers and more investment opportunities to choose from.

As a consequence, capital providers need to make even more informed decisions than in the past about where and in what type of real estate they should invest.

This conference brings together academics and practitioners in the field of global real estate capital – both demand and supply – to discuss the risks and opportunities associated with the provision of global capital.


Thursday, March 26, 2015
9:30 a.m. – 5:30 p.m. (reception to follow)


Ritz-Carlton New York, Battery Park
Two West Street, New York, NY

Download the Conference Agenda


The fee includes admission to the conference, the luncheon and a networking reception. VISA, MasterCard, American Express  and Discover accepted.

General Attendees

Discounted Price (before February 1, 2015) — $575
Regular Admission — $695

GW Alumni and CREUA Advisory Board Members

Discounted Price (before February 1, 2015) — $350
Regular Admission — $450

Cancellation/Refund Policy

  • Cancellations received prior to February 1, 2015 – full refund minus a $100 processing fee
  • Cancellations received between February 1 – March 22, 2015 – 50 percent of the regular registration fee
  • No refunds will be accepted after March 22, 2015

Note: All refund requests will be processed after the conference concludes.

Register Here!

Hotel Reservations

We have a room block at the Ritz-Carlton New York for March 25-27.
For hotel reservations, call 1-800-241-3333.

Block Name: The George Washington University


  • Deluxe Room — $375/night
  • Statue of Liberty View Room — $425/night
  • One-Bedroom Suite — $575/night
  • Statue of Liberty View One-Bedroom Suite — $625/night

All rooms are subject to applicable state and locate taxes (currently 14.75% plus occupancy tax) in effect at the time of check in.

All reservations should be received by the hotel no later than Friday, February 20, 2015.

Register Here!


If you have questions, please email or call 1-877-786-0947.


Co-Sponsored By:




The Ritz Carlton New York
Battery Park
2 West Street
New York, NY 10004

WSB International Photo Competition

The GWSB office of Global & Experiential Education is hosting an INTERNATIONAL PHOTO COMPETITION and we are looking for your photos!

To Enter

Photo submissions will be accepted now through November 14th at midnight.

Email submissions

Submit your best photos for each of the contest’s 2 categories (below):

Places and Spaces – All photos submitted under this category should be from a Short Term Abroad Program or exchange program. Photos should showcase the intricacies of urban or rural life. The photos may focus on a place, landscape, nature, architecture, or a combination of these.

Going Global – These photos should be taken in or around Washington DC. These photos should represent the GWSB in an international context, for example showcasing the global business learning setting or a cultural component during your graduate program, such as a trip, activity, event, or international student experiences in DC.

Submission Criteria

  • Each participant may submit 1 photo per category
  • All photos should be submitted at the same time – either 1 email or 2 consecutive emails
  • The email must contain which category each picture is for, a title for your photos, your last name, and your GW email address
  • Photos should be submitted in a Jpeg picture format to
  • Photo quality is recommended to be from a 6 megapixel camera or higher
  • Subject line for email submission must include the following: “IEW Photo Contest- (student’s last name)”


Will be conducted by a panel of judges from the GW School of Business Office of Graduate Programs.

People’s Choice voting will take place from Monday, November 17th – Wednesday, November 19th at noon. Photos will be displayed on Flickr and voting will take place through an online poll. A link will be emailed once voting opens.


A globally-themed basket of prizes will be awarded to the top two winners in each category. Students will also have the chance to vote for their favorite photo. The student-selected winner will receive a framed copy of their photo.

Winners will be announced at the Trivia Night on Wednesday, November 19.

International Education Week is a joint initiative of the U.S. Department of State and the U.S. Department of Education to celebrate all things international. The Global & Experiential Education Office as well as other schools and departments of GW are

MSIST • Info Session • February 7th

Join Program Director Karen Cholakis and Dr. Mary Granger for an overview of the Master of Science in Information Systems Technology (MSIST) program.

Offered on campus, online, or a combination of both, the MSIST curriculum offers an innovative mix of information and technology management courses and specialized electives designed to help you achieve your possibilities.

Register Today

For directions and parking information please click below.

Directions & Parking


International Trivia Night

Hosted by G&EE

G&EE will be sponsoring an International Trivia Night at Stoney’s on L (2101 L St NW #103) on Wednesday, November 19 from 6-8 PM.

Students who wish to compete in the trivia competition are asked to sign up in groups of 3-5 people. All GWSB graduate students are encouraged to  participate.

For MBA students participating in the Colonial Cup, if all of your group members for trivia night are from the same team (Impact, Inspire, or Professional MBA students), you will earn points towards the Colonial Cup.

G&EE will be providing food and two drink tickets each for all those participating in the trivia event. First place winners will receive a $50 gift card to Stoney’s and second place winners will receive a $25 gift card to Stoney’s. Third place winners will receive a bottle of wine.

If you do not wish to participate in the trivia event but would like to attend for moral support and to enjoy the festivities, you are more than welcome to do so, but you will be responsible for purchasing your own beverages.

Click below to sign up for this event:

Sign Up Here

Finance Department • Fall Seminar Series • December 2nd

 Join us December 2, 2014

For the Finance Department’s Fall 2014 Seminar Series.

Location: Duques Hall, Room 453
Speaker: Scott Murray, University of Nebraska – Lincoln
TitleBetting Against Beta or Demand for Lottery