Marketing Communications & Digital Marketing Concentration

MBA concentrations have been replaced by graduate certificates beginning in the Fall 2017 semester.  Students who matriculate into their MBA program starting in the Fall 2017 semester and are interested in specializing should review the graduate certificates available and reach out to their assigned academic advisor with any questions.

Students who matriculated prior to the Fall 2017 semester may complete either a graduate certificate or concentration by completing coursework as outlined by the academic department.

Description:

Technology continues to drive business in the 21st century, and mastery of digital marketing operations and techniques is a prerequisite for success. MBA candidates in the concentration in Marketing Communications and Digital Marketing take required courses in Electronic Marketing and Integrated Marketing Communications/Advertising, and may choose to focus on Digital Marketing or Marketing Communications.

Things to consider:

  • Students must be able to attend classes on-campus to complete the Marketing Communications & Digital Marketing concentration.
  • Elective courses are scheduled based on faculty availability and student demand and are not guaranteed to be offered every semester or every academic year.
  • Special Topics courses (typically numbered 6290) are experimental offerings that, depending on demand, may or may not become permanent offerings.
  • Students who wish to satisfy a MBA concentration elective with a course that is not listed below must submit a Petition for Elective Credit form.

Course Requirements

Students must complete 12 unique credits to complete a concentration. Students who would like to focus on Digital Marketing or Marketing Communication should refer to the suggested course listings below.

Required Courses (6 Credits)

Electives (6 Credits)

Suggested Focuses

Digital Marketing Focus

Required Courses (6 Credits)

Electives (6 Credits)

Marketing Communications Focus

Required Courses (6 Credits)

Electives (6 Credits)